SFIA Super Regional Series

The SFIA Super Regional Series brings the sports and fitness industry together to help build community.

Super Regionals are open to SFIA members, preferred/agency partners, and invited guests  to learn about the State of the Industry, critical business matters to members and their region, consumer insights, and to hear from industry leaders who are shaping their sport, team, or business category.

Super Regionals will take place in a major city and include an afternoon program with sessions and fireside chats, followed by a post-event cocktail reception for further conversation and industry networking opportunities. Each program will be customized to the market the event is held with the intent to have a valuable exchange on industry and regional issues impacting the business interests of members and special guests, with ample opportunity for informal conversation.

Advanced registration is required for this limited-capacity event. Registrations will be coordinated on a first-come, first-served basis and are subject to SFIA approval.

Sponsorship Opportunities are available for each event. If you are interested, please contact Glenn Horine for more details.

If you have any questions on registration, please contact Chandler Hoffman for assistance.

Thank you to everyone who attended our Super Regionals in November 2023 in Boston, Seattle, and New York!

Click here to view photos from the November 1, 2023 Boston Super Regional.

Click here to view photos from the November 9, 2023 Seatle Super Regional.

Click here to view photos from the November 15, 2023 New York Super Regional.

Check back soon for dates and locations for 2024 Super Regionals!

Previous Super Regionals

Boston, MA | November 1, 2023

Warrior Ice Arena
90 Guest St.
Brighton, MA 02135

Time: 1:00-7:00 P.M.
1:00 PM – Registration
1-1:30 PM – Warrior Ice Arena Tour (Optional)
2:00 PM – Session Begins (Event Room)

Sessions

  • State of the Industry – Sporting Goods, Fitness, and Sports Participation
  • Employee as a Fan Engagement
  • Growing the Game Panel Discussion
  • Fireside Chat – Sports, Business, and Everything New England

5:00 PM – Reception (East Concourse)

Speakers:
James Brett, President & CEO, The New England Council
Tom Cove, President & CEO, SFIA
Ed Kinnaly, CEO, Bauer Hockey | Cascade Maverik Lacrosse
Rob Knesaurek, Senior Vice President, Community Development & Industry Growth, NHL
Jacqueline Leamer, Co-Founder + Head of Strategy, The Venn Collective
Haley Skarupa, Former Professional Women’s Hockey Player & 2018 Olympic Gold Medalist for Team USA
Host: Glenn Horine, Consultant, SFIA

Registration:
SFIA Members and Partners:
$75 per person; $60 per person for 3+ individuals in a company
Non-Members:
$125 per person; $100 per person for 3+ individuals in a company

Click here to register!

Seattle, WA | November 9, 2023

Brooks Sports Global Headquarters
3400 Stone Way N.
Seattle, WA 98103

Time: 1:00-7:00 P.M.
1:00 PM – Registration Opens
2:00 PM – Session Begins

Sessions

  • State of the Industry – Sporting Goods, Fitness, and Sports Participation
  • Fireside Chat
  • Employee as a Fan Engagement
  • Sports Industry Trends: Media, Leagues, Athletes, and Generative AI 

5:00 PM – Reception

Speakers:
Tom Cove, President & CEO, SFIA
Matt Dubin, Co-Founder + Head of Client Partnerships, The Venn Collective
Alex Kerman, Director, Business Operations & Research, SFIA
Keith Friedenberg, Chief Analytics & Insights Officer, Endeavor
Jim Weber, CEO, Brooks Sports
Host: Glenn Horine, Consultant, SFIA


Registration:
SFIA Members and Partners: $75 per person; $60 per person for 3+ individuals in a company
Non-Members: $125 per person; $100 per person for 3+ individuals in a company

Click here to register!

New York City | November 15, 2023

Loeb & Loeb
345 Park Avenue
New York, NY 10154

Time: 5:30-8:00 P.M. (Reception)

5: 30 PM – Registration and Reception
6:30 PM – Fireside Chat: The Impact of Technology on Youth Sports and the Fan Experience
7: 00 PM – Reception

Speakers:
Tom Cove, President & CEO, SFIA
Sameer Ahuja, President, GameChanger; Senior Vice President, Dick’s Sporting Goods

Registration:
SFIA Members and Partners: FREE
Non-Members: $75 per person for; $60 per person for 3+ individuals in a company

Click here to register!

For more information or for questions on SFIA’s Super Regional Series, please contact [email protected].

Thank You Super Regional Series Sponsors

The Sports & Fitness Industry Association has secured an allocation of exclusive VIP Hosted Buyer passes for DELIVER Americas which are available for our members to claim.

VIP passes include travel refund of $300, complimentary hotel, meals and transfers for the two-day event in September.

SFIA MEMBERS CAN GET ACCESS TO THIS DEAL BY: Logging in here & navigating to the “Members Only” tab.

 

Thank you to everyone who joined us for the 2022 Industry Leaders Summit (ILS), presented by Credova, on October 25-26, 2022 in Chicago!

The Secrets to Building a Disruptor Brand

Wendy Yang

Former President, HOKA

SPEAKER BIO

Mega Trends and Consumer Insights

Understanding the trends and consumer insights can position us to react, but disrupting the trends and shaping the insights can position us to lead! In this session, we dive into the data and the trending insights we are seeing across the consumer landscape. Using the massive bank of consumer purchase information that only Mastercard could collect, Rustom will then go deeper, with a focus on being disruptive marketers to push ahead of those trends now and into the future.

Rustom Dastoor

Executive Vice President, Integrated Marketing & Communications, North America, Mastercard

Speaker Bio

What Makes “hot” new brands “hot”

The dynamic and fast-paced emergence of innovation, new brands, and new services makes for exciting change and opportunity for the industry and the consumers. But what makes these new companies successful? Why do some thrive while others are still searching for relevance? Let us dive into a fun discussion with some fairly young brands to understand – what makes a “hot” new brand “hot?”

Bridget Hunter-Jones

CEO, Impact Biosystems

Speaker Bio

Ben Sandhu

Co-Founder, Ida Sports

Speaker Bio

Partha Unnava

Founder & CEO, Lasso

Speaker Bio

Alysse Soll

Moderator: CEO Advisory, underdog venture team

Speaker Bio

Acquiring and retaining talent in a hyper-competitive labor market

The fallout from the “Great Resignation” has impacted companies large and small across all industries. Hiring managers face new challenges to attract and retain talent from early career roles up through the executive ranks. Join this group of top HR professionals to learn about issues that are keeping those in charge of people and culture up at night, such as navigating the change management process, managing remote work environment expectations, escalating salary demands, recruiting diverse talent, and more.

Katie Carlson

Vice President, Human Resources, Brooks Running

Speaker Bio

JJ Jelks

Head of People and Culture, Weiden & Kennedy

Speaker Bio

Torrey Foster

Moderator: Vice Chairman, Managing Partner, Consumer Markets, Korn Ferry

Speaker Bio

digital products, web 3.0, crypto, and beyond

The future of digital products is happening in real-time. Hear from leading innovators in the space to discuss how emerging digital products, technologies, and services must be transformative and relevant to the growth of the business, the desires and needs of the consumers, and the expectations of the evolving sports participant, fan, and consumer.

Erin Griffin

Vice President, Marketing & Communications, Riddell

Speaker Bio

Rob McCutcheon

Director, Digital Innovation and Ecosystems, Gatorade

Dan Moriarty

Vice President, Marketing, Chicago Bulls

Marcia Caporn

Moderator: Head of Revenue, Credenza

Speaker Bio

HOW Title IX Changed the face of sports and our industry

As we honor the 50th anniversary of Title IX, let’s highlight the progress women have made in the industry, both on and off the field. As importantly, let’s discuss the future that Title IX presents to women’s sports and the businesses that support them. Where are the future opportunities to unlock growth in participation, build investments from brands and media, and connect with new and evolving demands from the female consumer? Leading female executives will lean in on what Title IX looks like after 50.

Chloe Lee

Principal Engineer, Advanced Materials, Wilson Sporting Goods

Speaker Bio

Bridget Sponsky

Executive Director, Brand and Sponsorship Marketing, Ally Financial

Speaker Bio

Natalie White

Founder & CEO, Moolah Kicks

Speaker Bio

Peggy Kusinski

Moderator: Sportscaster & Podcast Host, ESPN 100

Speaker Bio

Mid-Term Elections insight in the new political landscape

Charlie Cook is one of the most authoritative analysts of US elections – an exceptionally trusted and respected voice on the American electorate. In this session, Charlie will look ahead to the 2022 midterm elections and beyond. As the political landscape quickly evolves, Charlie will provide a glimpse into the future and provide sports leaders with tips on how to navigate the political terrain. 

Charlie Cook

Founder, The Cook Political Report
Political Analyst, National Journal

Speaker Bio

Trends in US Sports Retail

Back by popular demand! Join Matt Powell, one of the most respected and widely followed analysts in the country on U.S. sports product industry retail, brands, trends, and forecasts for our morning session as he shares the highlights and insights on U.S. retail and consumer behaviors from the first half of 2022. Matt will then do a deeper dive into the specific sports product trends, how they are impacting the industry now, and how they will shape the future of sports retail and product innovation. As a long-time NPD veteran, Matt brings a unique experience and skill set to identify trends and highlight potential industry shifts.

Senior Industry Advisor, Sports, The NPD Group

Speaker Bio

NIL: The Intended and Unintended Gamechanger

Name Image Likeness (NIL) continues to be a hot topic that fuels discussion and debate from all ends of the spectrum. It has undoubtedly changed the financial landscape for a number of young student-athletes. It has unlocked opportunities for new business models creating a new marketplace in collegiate sports. But, has the impact been positive for all stakeholders? We will have a real and honest discussion on the merits and challenges of NIL, including how it affects high school and college sports participation and experience, best strategies for sports products companies to engage, and what role the industry can play now to ensure the future of NIL is positive and good for business.

Bill Carter

Founder, Student-Athlete Insights

Speaker Bio

Blake Lawrence

CEO & Co-Founder, Opendorse

Speaker Bio

Kristina Minor

Senior Associate Athletic Director – Compliance & Regulatory Affairs, Northwestern University Athletics

Speaker Bio

Dev Sethi

Director, Student Athletes & Sports Creators, Meta

Speaker Bio

Julie Hammer

Moderator: Partner, Chief Engagement Officer, Mettle+Rise

Speaker Bio

The Future of Influence

Are you confident about the time and money you are spending on marketing? Is it really influencing your customers and growing your business? Learn how leading brands ensure that the influential content, conversations, and recommendations customers trust improves performance in every channel. Join ExpertVoice CEO Tom Stockham as he explores the confluence of influencer marketing in consumer decision-making.

Tom Stockham

Former CEO & Current Advisor, ExpertVoice

Speaker Bio

Supply Chains: More Disruption Disasters or Sustainable Stability?

The fragility of supply chains was exposed by COVID-19 as factories and ports closed, shipping slowed, containers were abandoned, and demand for products shifted. The pandemic adversely impacted everything from the availability of raw materials and product inputs, to labor issues at factories and ports, to shortages of truck drivers and containers. 

What does the future hold? How will shipping reform help and when? What is the impact of West Coast labor talks? This much-anticipated supply chain analysis will address these questions and more.

Vince Iacopella

Executive Vice President, Growth & Strategy, Alba Wheels Up International LLC

Speaker Bio

 MASTER OF CEREMONIES

Kevin Mayer

Partner, Logan Mayer LLP; SFIA Legal Task Force Co-Chair

Speaker Bio

Special Thanks to Our Sponsors

Click here to learn more about Credova and to connect.

 

Friends Of the Industry Leaders Summit

Show More

Throughout the year, SFIA hosts webinars to provide attendees access to timely expertise and interactive guidance to address pressing industry challenges.

SFIA Webinars are FREE for members and $259 for non-members. Each webinar is 30-45 minutes of a presentation, followed by live Q&A. Recordings of each webinar and contact information are provided free for members, and to non-members who registered. Slide decks will be provided if applicable.

UPCOMING WEBINARS

Monday, March 4 @ 2 p.m. ET

Sports & Fitness Participation Webinar

SFIA’s 2024 Topline Participation Report, which will be released in February, features data from the largest single source sports, fitness and leisure activity participation study in the country, tracking participation, tracking 124 sports, recreation, and fitness activities. This is the industry’s essential reference document for sports participation.

Join SFIA for a deep-dive into the 2024 report and an analytical look at participation trends and how they will affect the future of sports and fitness. Don’t miss your chance to hear in-depth industry analysis from one of the greatest minds in sports and fitness!

Speaker:
Tom Cove, President & CEO, Sports & Fitness Industry Association (SFIA)

Click here to regsiter for the webinar!

*Please note the 2024 Topline Report will be available for download prior to the March 1 webinar*

Non-SFIA Members who purchase the 2024 Topline Report when it is released will receive free registration to the webinar. Contact [email protected].

Past WEBINARS

RECORDINGS AVAILABLE TO SFIA MEMBERS ONLY

Tariff Relief in 2024: Lowering Costs of Getting Imported Goods to Market | Presented by ST&R

Tuesday, December 12, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – Tariff Relief in 2024: Lowering Costs of Getting Imported Goods to Market | Presented by ST&R.

How to Build an Impactful Narrative For Your Brand Protection Program | Presented by Corsearch

Tuesday, November 14, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – How to Build an Impactful Narrative For Your Brand Protection Program.

The Professional Growth of Emerging Leaders | Presented by SFIA’s Excelerator Program Associate

Thurday, October 26, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – The Professional Growth of Emerging Leaders Webinar.

The State of Pickleball Research Webinar | Presented by SFIA and Pickleheads

Monday, August 21, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – The State of Pickleball Research Webinar.

The Impact of Forever Chemical Regulations on the Sporting Goods Industry | A Regulatory, Scientific, and Legal Overview

Thursday, July 20, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – The Impact of Forever Chemical Regulations on the Sporting Goods Industry | A Regulatory, Scientific, and Legal Overview.

Fighting Online Infringement in the Sports Industry: Practical Steps to Protect Your Brand and Revenue | Presented by Red Points

Thursday, June 1, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – Fighting Online Infringement in the Sports Industry: Practical Steps to Protect Your Brand and Revenue.

State of the Industry Research Webinar | Presented by SFIA

Wednesday, May 24, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – State of the Industry Research Webinar.

Sports & Fitness Participation Research Webinar | Presented by SFIA

Thursday, March 16, 2023

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – Sports & Fitness Participation Research Webinar.

Supply Chain Challenges and the Future of Digitalization and Innovation | Presented by DELIVER

Tuesday, February 28, 2023 

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – Supply Chain Challenges and the Future of Digitalization and Innovation.

More Money in Your Pocket | Improving Your Bottom Line: Presented by Merchant Cost Consulting

Thursday, February 7, 2023 

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – More Money in Your Pocket | Improving Your Bottom Line.

PASS PHIT: Save Money on Youth Sports | Take Action Now to Lower Family Activity Costs

Thursday, December 1, 2022

To view the recordings and slides from this webinar, click here to view the recording from our brief webinar (passcode 6pF^Dif^) – PASS PHIT: Save Money on Youth Sports | Take Action Now to Lower Family Activity Costs

For an information flyer on PHIT, click here.

China Tariffs: Expire, Exclude, or Extend

Thursday, July 14, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – China Tariffs: Expire, Exclude, or Extend.

State of the Industry Webinar Series: Business Intelligence

Thursday, June 9, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – State of the Industry: Participation Update.

State of the Industry Webinar Series: Participation Update

Thursday, June 2, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – State of the Industry: Participation Update.

To view our entire list of previously hosted webinars and access prior recordings and slides, please visit MemberSuite, select Members-Only, Webinar Recordings. To view these webinars, you will need to be logged in as an SFIA member.

For more information or for questions on the SFIA Webinar Series, please contact [email protected].

If you are a member of the media and would like to attend free of charge, please contact Lisa Futterman.

Join Us for the 2024 Team Sports Conference, taking place April 15-16!

Hosted by SFIA, NFHS, and NCAA, the Team Sports Conference brings together SFIA members, sporting goods brands, professional leagues, and governing bodies for a comprehensive event to explore the youth and school team sports arena.

Location: The Alexander
333 S Delaware St.
Indianapolis, IN 46204

Rooms must be reserved by the cut-off date of March 25, 2024.

*Schedule and agenda are subject to change

SFIA Council Meetings will take place on Monday, April 15 beginning at 1 p.m. and will conclude prior to our Welcome Reception, taking place at 6 p.m. at Plat 99 in The Alexander Hotel. All Council Meetings are limited to SFIA Members and invited guests only.

Team Sports Conference Event Agenda

Tackling the Challenges and Opportunities in High School Sports

In the digital ecosystem, the imperative to seamlessly share information and gameplay intersects, and a fusion of scheduling apps, game streaming solutions, and coaching tools have emerged. This discussion will guide equipment brands on how to leverage these converging technologies and amplify brand awareness, boost product usage, and capture an expanded market share. Unlock the potential of how to leverage these digital tools in elevating your brand’s presence and competitiveness.

Karissa Niehoff

CEO, National Federation of State High School Associations (NFHS)

SPEAKER BIO

The Influence of State Associations on High School Athletics

State Associations serve as the backbone of high school sports, wielding significant influence as the primary market for team sports equipment. Hear directly from NFHS State Association Directors in a compelling exploration of state-level initiatives on crucial topics, including coaching and officiating development, school partnerships, funding strategies, athlete safety, the separation of team sports from high schools, and community integration efforts. This session offers a unique opportunity to glean insights into the evolving environment of high school athletics.

State of the Industry First Look

Following years of unprecedented disruption and growth, the equipment industry faced uncertainties in 2023, marked by challenges such as inflation, excess inventory, promotional pricing, athlete safety concerns, and worldwide economic instability. Gain an exclusive preview into insights, data, and trend analysis featured in SFIA’s highly anticipated 2024 State of the Industry report, which examines the industry’s alignment with the broader economy throughout 2023. The discussion will also delve into participation trends across 124 sports and fitness activities, with a focus on team sports, offering valuable insights for informed decision-making in your business.

Tom Cove

President & CEO, Sports & Fitness Industry Association (SFIA)

SPEAKER BIO

Technology’s Revolutionary Effect on the Team Sports Experience

In the digital ecosystem, the imperative to seamlessly share information and gameplay intersects, and a fusion of scheduling apps, game streaming solutions, and coaching tools have emerged. This discussion will guide equipment brands on how to leverage these converging technologies and amplify brand awareness, boost product usage, and capture an expanded market share. Unlock the potential of how to leverage these digital tools in elevating your brand’s presence and competitiveness.

Sameer Ahuja

President, GameChanger & Senior VP, Dick’s Sporting Goods

SPEAKER BIO

Michael Hughes

Senior Director, Digital Strategy & Innovation, United States Tennis Association (USTA)

John Weinerth

Vice President, Sport & Enterprise Sales, NBC Sports Next

Fireside Chat: Adapting the NCAA to the Changing College Sports Landscape

It is hard to imagine a landscape under more scrutiny than college sports today. Everything from major conference realignment, the transfer portal, the implementation of NIL policies, the growth in women’s sports, and more, faced new NCAA President Charlie Baker as he took the helm. Implications, both expected and unintended, of paying student-athletes, along with transformational media rights are certain to affect institutions and athletes, including non-revenue and Olympic sports. Explore firsthand how the NCAA is actively collaborating with conferences and Congress, navigating the complex challenges faced by the institutions and the overarching organization.

The Legacy Potential of Global Sporting Events for US Sports

Multiple global sporting events, including the Olympics, Paralympic Games, and international soccer tournaments are coming to America and will present major opportunities to increase participation in the U.S. market. Upcoming soccer events in the U.S. over the next five years are poised to elevate the sport to new heights. The inclusion of “optional” sports like baseball/softball, cricket, flag football, lacrosse, and squash in the LA28 games will generate heightened interest, media coverage, and increased participation in these sports. Hear how this convergence of global events presents a unique opportunity for governing bodies and brands to capitalize on unprecedented exposure over the next five years.

Michelle O’Donnell

VP / GM, Cascade Maverik Lacrosse

Navigating the Current Dynamics in Grassroots Sports Participation

The grassroots sports landscape is undergoing a transformative shift, working to transition from casual pickup play to more organized involvement in recreational and travel leagues. This evolution can be propelled by the proactive engagement of professional leagues, governing bodies, and prominent youth sports organizations. From addressing challenges, such as accessibility and affordability, to exploring strategic approaches for sustained growth, this session offers valuable insights into the changing dynamics of youth sports programs.

Candice Haynes

Director, National Basketball Association (NBA)

Meghan Watson

Chief Operating Officer, United States Specialty Sports Association (USSSA)

Unlocking the Potential of NIL for Team Sports Brands

NIL is driving a fundamental evolution and expansion of athlete rights. Institutions, industry, athletes, and oftentimes the government, are in a constant state of figuring out new rules and options. Our expert panel will examine the opportunities, value, and pitfalls of incorporating NIL programs into your brand strategy, especially as these concepts now extend into select high school programs. Our panel will bring a 360-perspective on NIL opportunities from college and high school athletics, brands, and student-athlete representation.

Danny Morrissey

Co-Founder, Postgame

SPEAKER BIO

Drew Russell

Executive Vice President, Properties & Media Assets, Intersport

Event EmCEE

Glenn Horine

Chief Operating Officer, Sports & Fitness Industry Association (SFIA)

SPEAKER BIO

*Please note this only includes confirmed speakers for the Team Sports Conference. More speakers will be announced soon!

 Questions? Contact Gregg Hartley.

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