2023 Sports Licensing Summit

SFIA’s National Health Through Fitness Day brings together industry leaders, celebrity athletes, the American College of Sports Medicine, PHIT Coalition partners, PE teachers, and other physical activity advocates to meet with Congress to push for physical activity policies, including the PHIT Act, to promote sports health and fitness in America. 

The time is NOW to harness the positive momentum behind the PHIT Act and urge Congress to promote health by eliminating barriers to physical activity to address the inactivity pandemic plaguing America. 

Help keep the pressure on Congress. Spread the word to pass PHIT!

Event Date: Tuesday, March 14 – Wednesday, March 15, 2023

Location: Grand Hyatt Washington

Who attends?

Celebrity Athletes

From the likes of Peyton Manning to Carl Lewis, SFIA has accompanied 120+ celebrity athletes on Capitol Hill to fight for physical activity and pass PHIT.

Industry Executives

SFIA’s membership brands and associations send their most passionate executives to help push for the passage of the PHIT Act.

Physical Activity & Fitness Advocates

Associations and professionals from various fitness and activity organizations looking to make physical activity a priority in America.

Government & Public Affairs Professionals

Government and public affairs professionals from brands & associations throughout the sports & fitness industry.

Stay tuned for more information and registration opening soon!

Questions? Contact Bill Sells at [email protected].

Thank you to everyone who joined us for the 2022 Industry Leaders Summit (ILS), presented by Credova, on October 25-26, 2022 in Chicago!

Stay tuned for photos and presentations from the event!

The Secrets to Building a Disruptor Brand

Wendy Yang

Former President, HOKA


Mega Trends and Consumer Insights

Understanding the trends and consumer insights can position us to react, but disrupting the trends and shaping the insights can position us to lead! In this session, we dive into the data and the trending insights we are seeing across the consumer landscape. Using the massive bank of consumer purchase information that only Mastercard could collect, Rustom will then go deeper, with a focus on being disruptive marketers to push ahead of those trends now and into the future.

Rustom Dastoor

Executive Vice President, Integrated Marketing & Communications, North America, Mastercard

Speaker Bio

What Makes “hot” new brands “hot”

The dynamic and fast-paced emergence of innovation, new brands, and new services makes for exciting change and opportunity for the industry and the consumers. But what makes these new companies successful? Why do some thrive while others are still searching for relevance? Let us dive into a fun discussion with some fairly young brands to understand – what makes a “hot” new brand “hot?”

Bridget Hunter-Jones

CEO, Impact Biosystems

Speaker Bio

Ben Sandhu

Co-Founder, Ida Sports

Speaker Bio

Partha Unnava

Founder & CEO, Lasso

Speaker Bio

Alysse Soll

Moderator: CEO Advisory, underdog venture team

Speaker Bio

Acquiring and retaining talent in a hyper-competitive labor market

The fallout from the “Great Resignation” has impacted companies large and small across all industries. Hiring managers face new challenges to attract and retain talent from early career roles up through the executive ranks. Join this group of top HR professionals to learn about issues that are keeping those in charge of people and culture up at night, such as navigating the change management process, managing remote work environment expectations, escalating salary demands, recruiting diverse talent, and more.

Katie Carlson

Vice President, Human Resources, Brooks Running

Speaker Bio

JJ Jelks

Head of People and Culture, Weiden & Kennedy

Speaker Bio

Torrey Foster

Moderator: Vice Chairman, Managing Partner, Consumer Markets, Korn Ferry

Speaker Bio

digital products, web 3.0, crypto, and beyond

The future of digital products is happening in real-time. Hear from leading innovators in the space to discuss how emerging digital products, technologies, and services must be transformative and relevant to the growth of the business, the desires and needs of the consumers, and the expectations of the evolving sports participant, fan, and consumer.

Erin Griffin

Vice President, Marketing & Communications, Riddell

Speaker Bio

Rob McCutcheon

Director, Digital Innovation and Ecosystems, Gatorade

Dan Moriarty

Vice President, Marketing, Chicago Bulls

Marcia Caporn

Moderator: Head of Revenue, Credenza

Speaker Bio

HOW Title IX Changed the face of sports and our industry

As we honor the 50th anniversary of Title IX, let’s highlight the progress women have made in the industry, both on and off the field. As importantly, let’s discuss the future that Title IX presents to women’s sports and the businesses that support them. Where are the future opportunities to unlock growth in participation, build investments from brands and media, and connect with new and evolving demands from the female consumer? Leading female executives will lean in on what Title IX looks like after 50.

Chloe Lee

Principal Engineer, Advanced Materials, Wilson Sporting Goods

Speaker Bio

Bridget Sponsky

Executive Director, Brand and Sponsorship Marketing, Ally Financial

Speaker Bio

Natalie White

Founder & CEO, Moolah Kicks

Speaker Bio

Peggy Kusinski

Moderator: Sportscaster & Podcast Host, ESPN 100

Speaker Bio

Mid-Term Elections insight in the new political landscape

Charlie Cook is one of the most authoritative analysts of US elections – an exceptionally trusted and respected voice on the American electorate. In this session, Charlie will look ahead to the 2022 midterm elections and beyond. As the political landscape quickly evolves, Charlie will provide a glimpse into the future and provide sports leaders with tips on how to navigate the political terrain. 

Charlie Cook

Founder, The Cook Political Report
Political Analyst, National Journal

Speaker Bio

Trends in US Sports Retail

Back by popular demand! Join Matt Powell, one of the most respected and widely followed analysts in the country on U.S. sports product industry retail, brands, trends, and forecasts for our morning session as he shares the highlights and insights on U.S. retail and consumer behaviors from the first half of 2022. Matt will then do a deeper dive into the specific sports product trends, how they are impacting the industry now, and how they will shape the future of sports retail and product innovation. As a long-time NPD veteran, Matt brings a unique experience and skill set to identify trends and highlight potential industry shifts.

Senior Industry Advisor, Sports, The NPD Group

Speaker Bio

NIL: The Intended and Unintended Gamechanger

Name Image Likeness (NIL) continues to be a hot topic that fuels discussion and debate from all ends of the spectrum. It has undoubtedly changed the financial landscape for a number of young student-athletes. It has unlocked opportunities for new business models creating a new marketplace in collegiate sports. But, has the impact been positive for all stakeholders? We will have a real and honest discussion on the merits and challenges of NIL, including how it affects high school and college sports participation and experience, best strategies for sports products companies to engage, and what role the industry can play now to ensure the future of NIL is positive and good for business.

Bill Carter

Founder, Student-Athlete Insights

Speaker Bio

Blake Lawrence

CEO & Co-Founder, Opendorse

Speaker Bio

Kristina Minor

Senior Associate Athletic Director – Compliance & Regulatory Affairs, Northwestern University Athletics

Speaker Bio

Dev Sethi

Director, Student Athletes & Sports Creators, Meta

Speaker Bio

Julie Hammer

Moderator: Partner, Chief Engagement Officer, Mettle+Rise

Speaker Bio

The Future of Influence

Are you confident about the time and money you are spending on marketing? Is it really influencing your customers and growing your business? Learn how leading brands ensure that the influential content, conversations, and recommendations customers trust improves performance in every channel. Join ExpertVoice CEO Tom Stockham as he explores the confluence of influencer marketing in consumer decision-making.

Tom Stockham

Former CEO & Current Advisor, ExpertVoice

Speaker Bio

Supply Chains: More Disruption Disasters or Sustainable Stability?

The fragility of supply chains was exposed by COVID-19 as factories and ports closed, shipping slowed, containers were abandoned, and demand for products shifted. The pandemic adversely impacted everything from the availability of raw materials and product inputs, to labor issues at factories and ports, to shortages of truck drivers and containers. 

What does the future hold? How will shipping reform help and when? What is the impact of West Coast labor talks? This much-anticipated supply chain analysis will address these questions and more.

Vince Iacopella

Executive Vice President, Growth & Strategy, Alba Wheels Up International LLC

Speaker Bio


Kevin Mayer

Partner, Logan Mayer LLP; SFIA Legal Task Force Co-Chair

Speaker Bio

Special Thanks to Our Sponsors

Click here to learn more about Credova and to connect.


Friends Of the Industry Leaders Summit

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Throughout the year, SFIA hosts webinars to provide attendees access to timely expertise and interactive guidance to address pressing industry challenges.

SFIA Webinars are FREE for members and $259 for non-members. Each webinar is 30-45 minutes of a presentation, followed by live Q&A. Recordings of each webinar and contact information are provided free for members, and to non-members who registered. Slide decks will be provided if applicable.


December 1, 2022: 7-730 pm EST


PASS PHIT: Save Money on Youth Sports | Take Action Now to Lower Family Activity Costs

Pending legislation in Congress will save families money on youth sports costs, a game-changer to get more kids in sports for improved physical and mental health. A free webinar for parents and youth organizations has been scheduled for December 1 from 7-7:30 p.m. EST. The webinar, hosted by the National Council on Youth Sports (NCYS) and the Sports & Fitness Industry Association, will provide you with details and updates about the Personal Health Investment Today (PHIT) Act – legislation that will stretch family sports budgets and help youth sports organizations serve more children.

This webinar will show you how the PHIT Act will pay for items such as youth sports registration fees, camps, high school sports fees, lessons, clinics, tournaments, equipment, sport-exclusive footwear,  and much more.

Attendees will walk away with a clear understanding of:

— What the PHIT Act is
— How the PHIT Act works
— How parents can save up to $750 annually
— How you can engage Congress to help families with sport and activity costs

Join us for this short, insightful discussion on how passing PHIT will save families money on youth sports and learn how you can take action now.

Click here to register in advance!

For an information flyer on PHIT, click here.

February 9, 2023: 2-3 pm EST

How To Reduce Credit Card Processing Fees: Presented by Merchant Cost Consulting

More information to come.



China Tariffs: Expire, Exclude, or Extend

Thursday, July 14 / 2PM ET

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Webinar Recordings – China Tariffs: Expire, Exclude, or Extend.

State of the Industry Webinar Series: Business Intelligence

Thursday, June 9 / 2PM ET

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Webinar Recordings – State of the Industry: Participation Update.

State of the Industry Webinar Series: Participation Update

Thursday, June 2 / 2 PM ET

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Webinar Recordings – State of the Industry: Participation Update.

To view our entire list of previously hosted webinars and access prior recordings and slides, please visit MemberSuite, select Members-Only, Webinar Recordings. To view these webinars, you will need to be logged in as an SFIA member.

For more information or for questions on the SFIA Webinar Series, please contact [email protected].

If you are a member of the media and would like to attend free of charge, please contact Lisa Futterman.


The Sports and Fitness Industry Association’s annual Start-Up Challenge will be virtual for 2022, and we are now accepting applications for competitiors and judges!

We’re looking for driven entrepreneurs who are changing the landscape of the sports and fitness industry with their product, technology, or idea. Present your start-up to an esteemed panel of judges made up of sports & fitness executives, venture capitalists, and leaders from private equity.

Network with industry leaders, raise funds, create brand partnerships, expand distribution, and compete in SFIA’s Start-Up Challenge.

For questions or for more information, contact [email protected]

The Sports & Fitness Industry Association (SFIA), the National Federation of High Schools (NFHS) and the National Collegiate Athletic Association (NCAA) hosted the annual Team Sports Rules Conference to discuss team sports rules, standards, and regulations.

The 2022 Team Sports Rules Conference was held on April 18-19, 2022 at the Conrad Indianapolis in Indiana, and included individual sports presentations and served as a unique forum for leading governing bodies to express their views on where the industry is going, and the impact new product standards have on the future of health and safety in sports.

Attendees participated in team sport breakout sessions for informational and enlightening discussions on current and upcoming changes and obstacles in specific markets.

Click here for a recap of the 2022 event.

The 2023 event will take place on April 17-18, 2023.

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2023 National Health Through Fitness Day

SFIA will bring together industry and Congress March 14-15, 2023 on the Hill to push for policies to promote sports health and fitness.

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2022 Industry Leaders Summit

Join 250 of the most accomplished, respected, and influential executives in the sports and fitness industry at our 8th ILS on October 25-26, 2022 in Chicago, IL.

Read more

SFIA Webinar Series

SFIA regularly hosts webinars to provide access to timely expertise and interactive guidance to address pressing sports and fitness industry challenges. Offered free to SFIA members.

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