2023 Sports Licensing Summit

Thank you to everyone who joined us for the 2022 Industry Leaders Summit (ILS), presented by Credova, on October 25-26, 2022 in Chicago!

The Secrets to Building a Disruptor Brand

Wendy Yang

Former President, HOKA


Mega Trends and Consumer Insights

Understanding the trends and consumer insights can position us to react, but disrupting the trends and shaping the insights can position us to lead! In this session, we dive into the data and the trending insights we are seeing across the consumer landscape. Using the massive bank of consumer purchase information that only Mastercard could collect, Rustom will then go deeper, with a focus on being disruptive marketers to push ahead of those trends now and into the future.

Rustom Dastoor

Executive Vice President, Integrated Marketing & Communications, North America, Mastercard

Speaker Bio

What Makes “hot” new brands “hot”

The dynamic and fast-paced emergence of innovation, new brands, and new services makes for exciting change and opportunity for the industry and the consumers. But what makes these new companies successful? Why do some thrive while others are still searching for relevance? Let us dive into a fun discussion with some fairly young brands to understand – what makes a “hot” new brand “hot?”

Bridget Hunter-Jones

CEO, Impact Biosystems

Speaker Bio

Ben Sandhu

Co-Founder, Ida Sports

Speaker Bio

Partha Unnava

Founder & CEO, Lasso

Speaker Bio

Alysse Soll

Moderator: CEO Advisory, underdog venture team

Speaker Bio

Acquiring and retaining talent in a hyper-competitive labor market

The fallout from the “Great Resignation” has impacted companies large and small across all industries. Hiring managers face new challenges to attract and retain talent from early career roles up through the executive ranks. Join this group of top HR professionals to learn about issues that are keeping those in charge of people and culture up at night, such as navigating the change management process, managing remote work environment expectations, escalating salary demands, recruiting diverse talent, and more.

Katie Carlson

Vice President, Human Resources, Brooks Running

Speaker Bio

JJ Jelks

Head of People and Culture, Weiden & Kennedy

Speaker Bio

Torrey Foster

Moderator: Vice Chairman, Managing Partner, Consumer Markets, Korn Ferry

Speaker Bio

digital products, web 3.0, crypto, and beyond

The future of digital products is happening in real-time. Hear from leading innovators in the space to discuss how emerging digital products, technologies, and services must be transformative and relevant to the growth of the business, the desires and needs of the consumers, and the expectations of the evolving sports participant, fan, and consumer.

Erin Griffin

Vice President, Marketing & Communications, Riddell

Speaker Bio

Rob McCutcheon

Director, Digital Innovation and Ecosystems, Gatorade

Dan Moriarty

Vice President, Marketing, Chicago Bulls

Marcia Caporn

Moderator: Head of Revenue, Credenza

Speaker Bio

HOW Title IX Changed the face of sports and our industry

As we honor the 50th anniversary of Title IX, let’s highlight the progress women have made in the industry, both on and off the field. As importantly, let’s discuss the future that Title IX presents to women’s sports and the businesses that support them. Where are the future opportunities to unlock growth in participation, build investments from brands and media, and connect with new and evolving demands from the female consumer? Leading female executives will lean in on what Title IX looks like after 50.

Chloe Lee

Principal Engineer, Advanced Materials, Wilson Sporting Goods

Speaker Bio

Bridget Sponsky

Executive Director, Brand and Sponsorship Marketing, Ally Financial

Speaker Bio

Natalie White

Founder & CEO, Moolah Kicks

Speaker Bio

Peggy Kusinski

Moderator: Sportscaster & Podcast Host, ESPN 100

Speaker Bio

Mid-Term Elections insight in the new political landscape

Charlie Cook is one of the most authoritative analysts of US elections – an exceptionally trusted and respected voice on the American electorate. In this session, Charlie will look ahead to the 2022 midterm elections and beyond. As the political landscape quickly evolves, Charlie will provide a glimpse into the future and provide sports leaders with tips on how to navigate the political terrain. 

Charlie Cook

Founder, The Cook Political Report
Political Analyst, National Journal

Speaker Bio

Trends in US Sports Retail

Back by popular demand! Join Matt Powell, one of the most respected and widely followed analysts in the country on U.S. sports product industry retail, brands, trends, and forecasts for our morning session as he shares the highlights and insights on U.S. retail and consumer behaviors from the first half of 2022. Matt will then do a deeper dive into the specific sports product trends, how they are impacting the industry now, and how they will shape the future of sports retail and product innovation. As a long-time NPD veteran, Matt brings a unique experience and skill set to identify trends and highlight potential industry shifts.

Senior Industry Advisor, Sports, The NPD Group

Speaker Bio

NIL: The Intended and Unintended Gamechanger

Name Image Likeness (NIL) continues to be a hot topic that fuels discussion and debate from all ends of the spectrum. It has undoubtedly changed the financial landscape for a number of young student-athletes. It has unlocked opportunities for new business models creating a new marketplace in collegiate sports. But, has the impact been positive for all stakeholders? We will have a real and honest discussion on the merits and challenges of NIL, including how it affects high school and college sports participation and experience, best strategies for sports products companies to engage, and what role the industry can play now to ensure the future of NIL is positive and good for business.

Bill Carter

Founder, Student-Athlete Insights

Speaker Bio

Blake Lawrence

CEO & Co-Founder, Opendorse

Speaker Bio

Kristina Minor

Senior Associate Athletic Director – Compliance & Regulatory Affairs, Northwestern University Athletics

Speaker Bio

Dev Sethi

Director, Student Athletes & Sports Creators, Meta

Speaker Bio

Julie Hammer

Moderator: Partner, Chief Engagement Officer, Mettle+Rise

Speaker Bio

The Future of Influence

Are you confident about the time and money you are spending on marketing? Is it really influencing your customers and growing your business? Learn how leading brands ensure that the influential content, conversations, and recommendations customers trust improves performance in every channel. Join ExpertVoice CEO Tom Stockham as he explores the confluence of influencer marketing in consumer decision-making.

Tom Stockham

Former CEO & Current Advisor, ExpertVoice

Speaker Bio

Supply Chains: More Disruption Disasters or Sustainable Stability?

The fragility of supply chains was exposed by COVID-19 as factories and ports closed, shipping slowed, containers were abandoned, and demand for products shifted. The pandemic adversely impacted everything from the availability of raw materials and product inputs, to labor issues at factories and ports, to shortages of truck drivers and containers. 

What does the future hold? How will shipping reform help and when? What is the impact of West Coast labor talks? This much-anticipated supply chain analysis will address these questions and more.

Vince Iacopella

Executive Vice President, Growth & Strategy, Alba Wheels Up International LLC

Speaker Bio


Kevin Mayer

Partner, Logan Mayer LLP; SFIA Legal Task Force Co-Chair

Speaker Bio

Special Thanks to Our Sponsors

Click here to learn more about Credova and to connect.


Friends Of the Industry Leaders Summit

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Throughout the year, SFIA hosts webinars to provide attendees access to timely expertise and interactive guidance to address pressing industry challenges.

SFIA Webinars are FREE for members and $259 for non-members. Each webinar is 30-45 minutes of a presentation, followed by live Q&A. Recordings of each webinar and contact information are provided free for members, and to non-members who registered. Slide decks will be provided if applicable.


March 16, 2023: 2-3 pm EST

FREE for SFIA Members

Sports & Fitness Participation Research Webinar

SFIA’s 2023 Topline Participation Report features data from the largest single source sports, fitness, and leisure activity participation study in the country, tracking participation, tracking 124 sports, recreation, and fitness activities. This is the industry’s essential reference document for sports participation.

The 2023 report shows that participation continued to recover from the large drop it sustained due to the pandemic, with rates just under 2019 levels. The number of Americans engaged in physical activity grew for the fifth straight year, and reflects a fundamental and lasting appreciation for the benefits of physical activity that heightened during the forced isolation of the pandemic.

Join SFIA for a deep-dive into the 2023 report and an analytical look at participation trends and how they will affect the future of sports and fitness.

Tom Cove, President & CEO, Sports & Fitness Industry Association (SFIA)

Click here to register!

FREE for SFIA Members



Supply Chain Challenges and the Future of Digitalization and Innovation | Presented by DELIVER

Tuesday, February 28, 2023 

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – Supply Chain Challenges and the Future of Digitalization and Innovation.

More Money in Your Pocket | Improving Your Bottom Line: Presented by Merchant Cost Consulting

Thursday, February 7, 2023 

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2023 Collection – More Money in Your Pocket | Improving Your Bottom Line.

PASS PHIT: Save Money on Youth Sports | Take Action Now to Lower Family Activity Costs

Thursday, December 1, 2022

To view the recordings and slides from this webinar, click here to view the recording from our brief webinar (passcode 6pF^Dif^) – PASS PHIT: Save Money on Youth Sports | Take Action Now to Lower Family Activity Costs

For an information flyer on PHIT, click here.

China Tariffs: Expire, Exclude, or Extend

Thursday, July 14, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – China Tariffs: Expire, Exclude, or Extend.

State of the Industry Webinar Series: Business Intelligence

Thursday, June 9, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – State of the Industry: Participation Update.

State of the Industry Webinar Series: Participation Update

Thursday, June 2, 2022

To view the recordings and slides from this webinar, please visit sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars, 2022 Collection – State of the Industry: Participation Update.

To view our entire list of previously hosted webinars and access prior recordings and slides, please visit MemberSuite, select Members-Only, Webinar Recordings. To view these webinars, you will need to be logged in as an SFIA member.

For more information or for questions on the SFIA Webinar Series, please contact [email protected].

If you are a member of the media and would like to attend free of charge, please contact Lisa Futterman.

The Sports & Fitness Industry Association (SFIA), the National Federation of High Schools (NFHS), and the National Collegiate Athletic Association (NCAA) will host the 2023 Team Sports Conference on Monday, April 17 – Tuesday, April 18, 2023, at the Conrad Indianapolis. 

This conference will bring together key organizations and governing bodies for a comprehensive event to understand the youth and school team sports arena. This event includes SFIA Council meetings, state of the industry updates, and sessions on equipment and rules, data and analytics, societal and cultural changes shaping team sports, and more.

Book your discounted hotel reservation at the Conrad Hilton by March 27, 2023.

State of high school sports

High school sports are being challenged by significant cultural, societal, and technological issues. Some of these include the importance of participation, diversity, equity, and inclusion (DEI), student mental and physical wellness, the shortage of sports officials, social media, name image likeness (NIL), and bad fan behavior at athletic events. Hear from NFHS on how the organization is handling all these current challenges facing high school sports.

Karissa Niehoff

CEO, National Federation of State High School Associations (NFHS)


Transforming NCAA Athletics

The NCAA focuses on providing the student-athlete with an environment that emphasizes academics, fairness, and well-being across college sports. The growth and influence of NCAA athletics and the effects of NIL rights of athletes are reshaping the way the NCAA operates. Hear how the NCAA is working to provide student-athletes with the most complete college experience and handling other challenges being faced by the organization.

Jenn Fraser

Managing Director, Divison I, NCAA


Innovations and Opportunities: Grassroots sports perspective

Grassroots sports are changing from pickup play to organized recreational leagues and travel leagues. Much of that change is driven by the engagement of professional leagues and large youth sports organizations. Three of the most successful administrators of youth sports programs will talk about their strategies for development.

Roman Oben

MODERATOR: Vice President, Football Development & Strategy, National Football League


Nina Johnson-Pitt

Senior Strategy Executive, Little League International


Bridget Niland

Director, Cornerstone Sport Initiative, Niagara University

Izell Reese

CEO, RCX Sports


Sports Governing Bodies: Growing Participation

The role of national governing bodies in developing and maintaining their sports at a grassroots level is of great interest. The panelists will highlight the various initiatives and programs being implemented to increase youth participation, such as coaching and officiating development, school-based partnerships, and community outreach efforts. The panelists will also discuss the importance of making sports accessible to all children.

Erin Griffin

MODERATOR: Vice President of Marketing and Communications, Riddell


Jamie Davis

President and Chief Executive Officer, USA Volleyball


Michael Nussa

Associate Director, High Performance Programs, USA Track & Field


Mike Rabil

Co-Founder and CEO, Premier League Lacrosse


State of the industry: Participation Trends & Business Analysis

The sports industry is coming off a year with unprecedented growth, yet we are still facing challenges, such as inflation. Hear insights, data, and trend analysis from SFIA’s hot-off-the-press State of the Industry report and see how the industry faired in 2022. This in-depth discussion will also cover participation trends for over 124 sports and fitness activities, with a focus on team sports, all to help you make more informed decisions for your business.

Tom Cove

President & CEO, Sports & Fitness Indsustry Association (SFIA)


Marketing and Delivering Team Product in an Evolving market

Sourcing, selling, and delivering team sports equipment has been disrupted by consumer demands, the residual effects of the pandemic, supply chain issues, and online platforms. Come hear a powerhouse conversation with senior executives in the team sports products market on growing in an evolving market.

Terry Babilla

President, BSN Sports


Mark Daniels

VP GMM Team Sports & Licensed Sports, Dick’s Sporting Goods

Protecting your intellectual property and brand

Intellectual Property Protection is a critical responsibility of every brand, sports property owner, institution, and standards-setting organizations. This panel will discuss the challenges of protecting intellectual property in the digital age, including combating counterfeit goods and unauthorized use on social media and e-commerce platforms. The panelists will share the need for sports properties and brands to enhance the brand’s fan experience and take proactive steps to protect their intellectual property, as it can have a significant impact on their reputation, revenue, and long-term success.

Mike Dunn

MODERATOR: President, Chief Brand Officer, Octane5

Karen Dertinger

Director, Ohio State Licensing Program, The Ohio State University


Wesley Haynes

CEO, TheBrandR Group

The move to transactional participation

Working with over 100 variables that are directly related to play, being a fan, how we spend our free time, and how the smartphone is changing all of it, Dr. Rich Luker, founder of the ESPN Sports Poll, will lay the groundwork for understanding the state of this transaction. He will highlight the value of tools in the hands of youth to influence the importance of sports participation and fan activity – reigniting face-to-face relationships in the digitally driven age of the smartphone.

Dr. Rich Luker

Founder Emeritus, Luker on Trends and ESPN Sports Poll


Making sense of nil for athletes, schools, and sponsors

This topic is crucial for understanding the rights, challenges, and opportunities for student-athletes, institutions, and brands, especially as the industry navigates the “Wild, Wild West” of NIL. The panel will feature experts currently making deals in this space and will explore the potential consequences for high school and college athletes who need help understanding the implications of endorsement deals and working with brands and licensees.

Michael McCann

MODERATOR: Legal Analyst and Writer, Sportico


Brian Socolow

Co-Chair, Sports Practice Group, Loeb & Loeb LLP


Claire VeNard

Senior Associate Athletics Director, Strategic Initiatives, Notre Dame

Questions? Contact Gregg Hartley.

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