Shaping a more active future
ABOUT SFIA
Trusted by the Organizations Shaping Sports & Fitness
SFIA is the nonprofit trade association serving as the voice of 700+ organizations across the sports and fitness industry. Together, our members employ more than 375,000 people and generate $150 billion in U.S. sales.
Your Partner in Sports and Fitness
We believe sports and fitness have the power to bring communities together and improve lives. SFIA helps grow participation and strengthen the industry through research, advocacy, and industry leadership.
The Sports & Fitness Industry Association (SFIA) is the nonprofit trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies, sports leagues, and industry partners. We bring this community together to address shared challenges, expand opportunities to play, and help the industry move forward.
Working Together to Shape a More Active Future
SFIA connects research, advocacy, leadership, and member support to strengthen the sports and fitness industry and expand opportunities for people to get active.
1. Thought leadership
Bring the industry together through education, fresh perspectives, and collaboration that help turn shared challenges into opportunities.
2. ADVOCACY
Represent the industry on Capitol Hill and in the media, advancing policies that support growth and make participation more accessible and affordable.
3. RESEARCH
Deliver sports and fitness participation data and industry insights that help organizations understand change and make informed decisions.
4. Member services
Support members with practical resources, standards guidance, and dedicated councils that address the challenges facing their businesses and sports.
SFIA Board of Directors
Executive Committee
-
Mike Zlaket
Chairman of the Board
Vice Chairman
-
Todd Smith
President & CEO
-
Jennifer Bendall
Vice President, North America Government & Public Affairs
-
Ryan Cruthirds
Chief Global Brand & Digital Development Officer
-
Dan Sheridan
Cheif Executive Officer
SFIA Board of Directors
-
David Baxter
Chief Executive Officer
-
Melissa Dawson
President
-
Joe Dudy
Former President & CEO, Wilson
-
Adam Franklin
President
-
Dawn Solheim Grove
VP & Corporate Counsel, Karsten Manufacturing Corp.
-
Ray Hilvert
VP, NB Sports, Footwear, and Apparel Product Creation
-
Rob Knesaurek
Senior Vice President, Industry Growth
-
Koichiro Kodama
Chairman & CEO
-
Scott McDonald
Chief Executive Officer
-
Tara McRae
Chief Marketing Officer
-
Jonathan Ram
Chief Executive Officer
-
Michael Schroeder
Sr. Vice President, Sales, North America
-
Kurt Tandan
Associate General Counsel and VP of Government Affairs
MEET OUR TEAM
Behind SFIA is a team committed to the industry and the people it serves. Get to know the people working alongside our members and partners to put that commitment into action.
-
TODD SMITH
President & CEO
-
GLENN HORINE
Chief Operating Officer
-
BONNIE MCLAUGHLIN
Vice President, External Affairs & Industry Relations
-
ALEX KERMAN
Senior Director, Research Operations & Business Development
-
JENNY KARN
Senior Director
-
CHANDLER HOFFMAN
Director, Membership & Technology
-
ANEYSHA BHAT
Director, Government Affairs & Strategic Advocacy
-
LISA FUTTERMAN
Senior Manager, Member Marketing, Communications, and Events