About SFIA


Our Mission: Promote Sports and Fitness Participation and Industry Vitality

SFIA is the premier trade association:

  • For more than 700 sporting goods and fitness brands, manufacturers, retailers, governing bodies, and sports leagues in the industry
  • Representing over 3,000 business locations, plants, and distribution centers
  • Employing more than 375,000 people
  • Generating $150┬ábillion in domestic revenue wholesale sales

Our purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to thought leadership, advocacy and public affairs, research, and member services.

We are focused around four Pillars of Products and Services

Thought Leadership: Delivering exceptional education and strengthening industry community

Advocacy: The sports and fitness industry’s voice on Capitol Hill and in the media

Research: Providing information and insight to drive decision making

Member Services: Providing a robust menu of member resources, including dedicated sports councils to address specific challenges

Our Commitment

SFIA is committed to embracing a broader community in the sports and fitness industry, which provides a much clearer reflection of our current and future membership.

Our History

The Sports & Fitness Industry Association (SFIA), formerly the Sporting Goods Manufacturers Association (SGMA), was founded in 1906 by a group of sporting goods manufacturers who sought to form an organization to meet the needs of the industry that could not be handled by individual companies. J. F. Draper of Draper-Maynard Sporting Goods Company was elected the first president, and voluntary presidents in formative years included the presidents of Hillerich & Bradsby, Rawlings, Wilson, Spalding, MacGregor/ Brunswick, Saucony, Converse, and AMF Voit.

In 2012, after redefining the mission, core services, and communications platform, SGMA’s name changed to SFIA to focus on promoting sports and fitness participation and industry vitality.