SFIA Excelerator Program

An emerging leaders program for young professionals from diverse communities engaged in the sports and fitness industry.

The 2023 pilot program is a six-month initiative involving seven “Associates” from SFIA member organizations.

Associates will participate in SFIA industry events, professional development workshops, “Lunch ’N Learn series, career coaching sessions, and a collaborative webinar presentation to the industry.


  • Six Month Immersive Program
  • Personal & Organizational Leadership
  • Workshops
  • State of the Industry Receptions
  • Lunch N’ Learn Series
  • Collaborative Webinar
  • Career Coaching Sessions


  • Early Career Professionals
  • SFIA Members
  • Diverse Backgrounds & Responsibilities

Kassi Farmer

National Account Demand Planner
Rawlings Sporting Goods

“I am currently the National Account Demand Planner for Rawlings Sporting Goods.  In my role, I work with a variety of our retail partners to ensure that they have enough inventory to fully equip the baseball/softball players that enter their stores.”

Michelle Kalupski

Associate Sales Manager, Consumer Products

“I am the Associate Sales Manager for the Consumer Products division at Riddell.  I serve as a key member of the CP team to lead sales of licensed NFL, College and custom helmets. Additionally, I work cross-functionally with the Marketing team to work on NFL campaigns, social media, yearly catalogs and more. In June, I will have been with Riddell for six years.”

Erin Kelly

Area Sales Manager
BSN Sports

“I am an Area Sales Manager at BSN Sports, based in Atlanta, Ga. I am responsible for coaching and leading the team of sales pro’s that report to me, as well as servicing customers and growing market share in my territory”

Tyler Klostermann

Regional Sports Video Consultant

“My current position with Nevco is as a Regional Sports Video Consultant for our Sports Video division, the fastest-growing segment of our business. My primary duties include working with customers daily to assist them with their LED display & integrated scoring needs. My job is to identify those needs early in the process and provide them with the best fit for their specific facility.”

Jordan Johnson

Associate Product Manager/Designer(Collaboration & Energy)
New Balance Athletic Company

I manage key business-driving projects and product design on the global collaborations team, defining goals and scope and leading execution. I help spearhead creative collaborations with influential figures and brands including Jack Harlow, Action Bronson, Snow Peak, Stone Island, and more.”

Brian Morrison

Brooks Running

“I am a recruiter at Brooks Running. I screen and source a multitude of positions from hourly to exempt and management. I enjoy creating diverse talent pools of well-qualified candidates that focus on serving our runners and community.”

Kweku Quansah

Global Social Media Specialist

“I am a Global Social Media Specialist at Clarks. I have an  established background in social media, and during the past two years I have been supporting all our owned social media channels, primarily leading the approach for TikTok and exploring new channel opportunities such as Augmented Reality and Metaverse project.”

Our excelerator Sponsors

Want to Get Involved or Have Questions? Contact SFIA’s Glenn Horine, [email protected].