Every decision starts with information. Timely, accurate business intelligence is imperative in order for members to make decisions that create the greatest impact for their customers. 

SFIA research, working in partnership with Sports Marketing Surveys USA, is the leading supplier of sports and fitness research, publishing over 100 industry reports each year on industry and product categories, helping you to understand and manage your business.

SFIA membership includes several industry-wide research reports, which are also available for sale to non-members. Additional sport-specific reports are available at member-only discounted rates.

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