Become a Member

Join the Leading Sports and Fitness Trade Association

Become a member of the Sports & Fitness Industry Association (SFIA), the leading trade association, uniting a range of companies and organizations within the sports, fitness, and active lifestyle industry. We represent more than 700+ brands in the industry, with a mission to promote sports and fitness participation and industry vitality.

As one of our core pillars at SFIA, a membership with us is an opportunity to gain resources, create new partnerships, contribute to the future of the industry, and, most importantly, advance your organization’s bottom line.

Membership Benefits

NEW – Pro Deal Marketplace

Access the Exclusive Deals & Learn More- Click Here

Exclusive access to ExpertVoice, allowing you to secure up to 60% off select sports and fitness products.

SFIA Members can also offer their own products to sell.

NEW – Sports & Recreation Grants Database

Complimentary access to SFIA’s Curate platform – Members Can Click Here to Request Access

This SFIA database is searchable by sport, recreation activity, type of facility, dollar amount and location to help you navigate the  grants awarded to states & local communities and identify how the funds will be invested in sports & recreation projects- Learn More Here

SFIA Annual Research Reports & Single Sport Reports

Unlimited Access to 5 Annual Research Reports ($2,550 value)

– Topline Participation – Here

– Manufacturer’s Sales By Category – Here

– Trends in Team Sports – Here

– Tracking the Fitness Movement – Here

– State of the Industry – Here

Single Sport Reports Discounted to $100 from $300Full List Here.

State of Pickleball: Participation & Infrastructure Report: Discounted to $150 from $350 – Here

SFIA Event Access

Heavily Discounted or Free Event Registration- Upcoming Events Here

– Team Sports Conference

– Start-Up Challenge

– Super Regionals


Unlimited Access to Past & Upcoming SFIA Hosted Webinars
($259/webinar value) – Upcoming Webinars Here

Previous Webinar Recordings can be found in the Online Content Library – Sign In

Service Discounts from Partners

Unlimited Access to SFIA’s Preferred Partner DiscountsList Here

– Active & Fit Direct – Discounted Health Club Access

– Running USA Research Discount – 25% off

Online Content Library

Unlimited to Access for All Employees to the Online Content Library – Sign In

– Research Reports

– Previous Event & Webinar Content

– Sports Equipment Standards & Rules Changes & More!

Trade & Tariff Assistance

Assistance When Tariffs/Trade Issues AriseLearn More Here

– Miscellaneous Tariff Bill (MTB): File product tariff petitions at discounted rate ($4,000/petition value)

– Generalized System of Preferences(GSP):  Expanded definition to include sports bags; 17% to 0%

– China Tariffs: File product tariff petitions at discounted rate ($4,000/petition value)

Industry Voice on Capitol Hill

Voice of Industry on Capitol Hill – Current Public Policy Agenda Here

– Promoting Accessible and Affordable Youth Sports Participation 

– Offering Assistance with International Trade, Tariff, and Supply Chain Matters 

– Safeguarding Intellectual Property Rights 

– Taking the Lead in Shaping Equipment Safety and Regulations 

Industry Connections & Introductions

– Unlimited Inclusions in SFIA’s Weekly Newsletter – Latest Edition Here

– Connections to Brands in the Industry – Snapshot Here

– ‘Member Spotlight’ on SFIA’s Blog – Here

Crisis Management

Helping Members in situations they need us most – Learn More Here

Sport Specific Councils

Access to Sport Specific Councils Addressing the Needs of the SportLearn More Here

– Baseball & Softball

– Football

– Golf

– Lacrosse

– Soccer

– Volleyball

Business Councils

Access to Business CouncilsLearn More Here

– Government Relations Advisory Council

– Marketing & Research

– Technology & Innovation


Corporate Membership

Open to any company that designs, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Key membership segments include: apparel and footwear, fitness, golf, physical education, team sports, retailers, small businesses, and technology.

Click here for more on eligibility and pricing.

Apply for Corporate Membership

Associate Membership

Open to for-profit companies who do not fit the definition of a Corporate Member, including financial firms, law firms, marketing firms, research firms, consulting firms, and marketing agencies.

Click here for more on eligibility and pricing.

Apply for Associate Membership

Non-Profit Membership

Open to any not-for-profit organization with an interest in the sports, fitness, or active lifestyle marketplace.

Click here for more on eligibility and pricing.

Apply for Non-Profit Membership

Start-Up Membership

Open to any company that designs, markets, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Further qualifications for this membership level are specified on the application.

Click here for more on eligibility and pricing.

Apply for Start-Up Membership

For more information or for questions on SFIA membership, please contact [email protected].

Are You an SFIA Member Looking to Access the Online Portal? Fill Out Your Info Below & We Will Give You Exclusive Access!