Join the Leading Sports and Fitness Trade Association
Become a member of the Sports & Fitness Industry Association (SFIA), the leading trade association, uniting a range of companies and organizations within the sports, fitness, and active lifestyle industry. We represent more than 700+ brands in the industry, with a mission to promote sports and fitness participation and industry vitality.
As one of our core pillars at SFIA, a membership with us is an opportunity to gain resources, create new partnerships, contribute to the future of the industry, and, most importantly, advance your organization’s bottom line.
Membership Benefits
SFIA Annual Research Reports & Single Sport Reports
Unlimited Access to 5 Annual Research Reports ($2,875 value)
- Topline Participation – Here
- Manufacturer’s Sales By Category – Here
- Trends in Team Sports – Here
- Tracking the Fitness Movement – Here
- State of the Industry – Here
Single Sport Reports Discounted to $150 from $400 – Full List Here.
State of Pickleball: Participation & Infrastructure Report: Discounted to $150 from $350 – Here
SFIA Event Access
Heavily Discounted or Free Event Registration- Upcoming Events Here
- Team Sports Conference
- Start-Up Challenge
- Super Regionals
- Sideline Sessions
Sport Specific Councils
SFIA convenes councils for member organizations to address specific topics in a forum, as well as work together to advance a particular sport.
Access to Sport Specific Councils Addressing the Needs of the Sport – Learn More Here
- Baseball & Softball
- Football
- Golf
- Lacrosse
- Pickleball
- Soccer
- Volleyball
Sports Equipment Standards
SFIA’s relationships assists members in navigating the complex world of compliance and standards. SFIA has stepped in and helped our members save millions in testing & compliance cost.
Need help with a sports equipment standard? Contact us and we can lend some knowledge or step in.
Business Councils
SFIA committees for Member organizations address specific subject matters and work together to grow the sports & fitness industry and engage SFIA Members.
Access to Business Councils – Learn More Here
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- Female Athlete Empowerment Committee
- International Trade & Tariff Committee
- Legal Task Force
- Marketing/Communications & Events Committee
- People & Culture Committee
- Research Committee
- Sports & Fitness Policy Committee
- Technology & Innovation Committee
Webinars
Unlimited Access to Past & Upcoming SFIA Hosted Webinars
($259/webinar value) – Upcoming Webinars Here
Previous Webinar Recordings can be found in the Online Content Library – Sign In
Online Content Library
Unlimited to Access for All Employees to the Online Content Library – Sign In
- Research Reports
- Previous Event & Webinar Content
- Sports Equipment Standards & Rules Changes & More!
Trade & Tariff Assistance
SFIA has secured more than $100 million dollars in tariff relief on industry products and continues to press for additional relief.
Our objective is to lower or eliminate tariffs to reduce the cost of getting sporting goods and fitness products to market.
Assistance When Tariffs/Trade Issues Arise – Learn More Here
- Miscellaneous Tariff Bill (MTB): File product tariff petitions at discounted rate ($4,000/petition value)
- Generalized System of Preferences(GSP): Expanded definition to include sports bags; 17% to 0%
- China Tariffs: File product tariff petitions at discounted rate ($4,000/petition value)
Industry Voice on Capitol Hill
SFIA’s in-house lobbyist gives the sports & fitness industry an omnipresent voice on Capitol Hill to fight for the issues that matter most to members.
Lobbying efforts include ensuring that proper regulations are in place, regulating trade and tariffs, and pushing for regulation that promotes industry growth.
Voice of Industry on Capitol Hill – Current Public Policy Agenda Here
- Promoting Accessible and Affordable Youth Sports Participation
- Offering Assistance with International Trade, Tariff, and Supply Chain Matters
- Safeguarding Intellectual Property Rights
- Taking the Lead in Shaping Equipment Safety and Regulations
Industry Connections & Introductions
With 700+ brands in SFIA’s membership, you have access to numerous connection and networking opportunities.
- Unlimited Inclusions in SFIA’s Weekly Newsletter – Latest Edition Here
- Connections to Brands in the Industry – Snapshot Here
- ‘Member Spotlight’ on SFIA’s Blog – Here
Crisis Management
Helping Members in situations they need us most – Learn More Here
Access to Expert Voice
All employees of a member company get exclusive access to ExpertVoice, with up to 60% off select sports and fitness products.
SFIA Members can also offer their own products to sell.
SFIA Members can click here to access the exclusive deals!
Click here for detailed instructions on how to get verified!
Excelerator Program
An exclusive emerging leaders program for young professionals from diverse communities in the sports and fitness industry, available only to SFIA Members.
The SFIA Excelerator program is designed for high-performing young professionals with eight or fewer years of aggregate work experience and currently employed with an SFIA Member organization.
Service Discounts from Partners
Get Access to the Below Discount via our Member Portal – Login Here
- Running USA Research Discount – 25% off
All SFIA MEMBER BENEFITS CAN BE ACCESSED BY SIGNING INTO THE MEMBER PORTAL
Corporate Membership
Open to any company that designs, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Key membership segments include: apparel and footwear, fitness, golf, physical education, team sports, retailers, small businesses, and technology.
Click here for more on eligibility and pricing.
Apply for Corporate MembershipAssociate Membership
Open to for-profit companies who do not fit the definition of a Corporate Member, including financial firms, law firms, marketing firms, research firms, consulting firms, and marketing agencies.
Click here for more on eligibility and pricing.
Apply for Associate MembershipNon-Profit Membership
Open to any not-for-profit organization with an interest in the sports, fitness, or active lifestyle marketplace.
Click here for more on eligibility and pricing.
Apply for Non-Profit MembershipStart-Up Membership
Open to any company that designs, markets, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Further qualifications for this membership level are specified on the application.
Click here for more on eligibility and pricing.
Apply for Start-Up MembershipFor more information or for questions on SFIA membership, please contact [email protected].
Are You an SFIA Member Looking to Access the Online Portal? Fill Out Your Info Below & We Will Give You Exclusive Access!