Become a Member

Join the Leading Sports and Fitness Trade Association

Become a member of the Sports & Fitness Industry Association (SFIA), the leading trade association, uniting a range of companies and organizations within the sports, fitness, and active lifestyle industry. We represent more than 700+ brands in the industry, with a mission to promote sports and fitness participation and industry vitality.

As one of our core pillars at SFIA, a membership with us is an opportunity to gain resources, create new partnerships, contribute to the future of the industry, and, most importantly, advance your organization’s bottom line.

MEMBERSHIP BENEFITS:

  • FREE Access to Annual Research Reports
  • Discounted Access to Single Sport Reports and Events
  • Annual Events and Monthly Webinars
  • Industry Voice on Capitol Hill
  • Support on Trade and Legal Issues
  • Access to Sport-Specific Councils
  • In-Person Presentations
  • Crisis Management
  • Industry Connections
  • Newsletter, PR, Blog, and Member Spotlights
List of SFIA member Benefits
Member case study
SFia Member Benefits Deck

Corporate Membership

Open to any company that designs, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Key membership segments include: apparel and footwear, fitness, golf, physical education, team sports, retailers, small businesses, and technology.

Click here for more on eligibility and pricing.

Apply for Corporate Membership

Associate Membership

Open to for-profit companies who do not fit the definition of a Corporate Member, including financial firms, law firms, marketing firms, research firms, consulting firms, and marketing agencies.

Click here for more on eligibility and pricing.

Apply for Associate Membership

Non-Profit Membership

Open to any not-for-profit organization with an interest in the sports, fitness, or active lifestyle marketplace.

Click here for more on eligibility and pricing.

Apply for Non-Profit Membership

Start-Up Membership

Open to any company that designs, markets, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Further qualifications for this membership level are specified on the application.

Click here for more on eligibility and pricing.

Apply for Start-Up Membership

For more information or for questions on SFIA membership, please contact [email protected].