Promoting Sports & Fitness

Uniting the Industry & Empowering Athlete Participation

Let’s Go

First Ever
Mid-Year Participation
Update!

**NEW REPORT WITH 2025 INSIGHTS**

Inaugural mid-year report offering a real-time snapshot of current sports and fitness participation trends across the U.S. for the first half of 2025.

FREE for SFIA Members | Non-Members: $300

DOWNLOAD HERE

2025 Research
Reports Available!

Three Annual Reports + 91 Single Sport Reports Are Now Available!

SFIA’s Topline Participation Report, Manufacturers’ Sales by Category Report, and State of the Industry Report are available for download – FREE for SFIA Members. All 91 Single Sport Reports for 2025 are available for purchase – heavily discounted for SFIA Members.
Click here to see our research offerings!

Score Big With SFIA Membership

Unlock access to our annual research reports and exclusive member-only perks. Step up your game and join the winning team today!

Get Started

SFIA’s 2034WARD

The Vision for the Next Decade of Global Sporting Events

Over the next ten years, the U.S. will host the world’s highest-profile sporting events, including summer and winter Olympic games and world championships. This synchronization of events on our home turf is a once-in-a-lifetime opportunity to showcase the transformative power of sports and fitness in our communities. It is an opportunity to rally the industry and drive industry growth, highlight economic impact, and champion physical health.

LEARN MORE