Promoting Sports & Fitness

Uniting the Industry & Empowering Athlete Participation

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2025 Research
Reports Available!

*NEW* Topline & Manufacturers’ Sales by Category Reports Now Available! FREE for SFIA Members!

The Topline Participation report features data from the largest single source sports, fitness, and leisure activity participation study in the country – tracking 124 sports, recreation, and fitness activities. The Manufacturers’ Sales by Category Report provides U.S. wholesale revenues in sporting goods, athletic footwear, sports apparel, and licensed products for more than 30 categories with comparisons to previous years.

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SFIA’s 2034WARD

The Vision for the Next Decade of Global Sporting Events

Over the next ten years, the U.S. will host the world’s highest-profile sporting events, including summer and winter Olympic games and world championships. This synchronization of events on our home turf is a once-in-a-lifetime opportunity to showcase the transformative power of sports and fitness in our communities. It is an opportunity to rally the industry and drive industry growth, highlight economic impact, and champion physical health.

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