Promoting Sports & Fitness

Uniting the Industry & Empowering Athlete Participation

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ALL Single Sport
Reports Now Available!

*NEW* 2025 Single Sport Reports Out Now!

SFIA Single Sport Reports go deeper into participation trends for 91 sports or activities, with detailed demographic profiles by gender, participation frequency, cross-sport participation, and ethnicity.

SFIA Members: $150 Per Report
Non-Members: $400 Per Report

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2025 Research
Reports Available!

Three Annual Reports + 91 Single Sport Reports Are Now Available!

SFIA’s Topline Participation Report, Manufacturers’ Sales by Category Report, and State of the Industry Report are available for download – FREE for SFIA Members. All 91 Single Sport Reports for 2025 are available for purchase – heavily discounted for SFIA Members.
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SFIA’s 2034WARD

The Vision for the Next Decade of Global Sporting Events

Over the next ten years, the U.S. will host the world’s highest-profile sporting events, including summer and winter Olympic games and world championships. This synchronization of events on our home turf is a once-in-a-lifetime opportunity to showcase the transformative power of sports and fitness in our communities. It is an opportunity to rally the industry and drive industry growth, highlight economic impact, and champion physical health.

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