SFIA is excited to bring you Sideline Sessions, featuring timely topics and speakers that will cover a wide variety of pressing topics in the sports and fitness industry, providng your business with industry insights and updates.
Each 60-minute Sideline Session will consist of a panel discussion followed by live Q&A. All Sideline Sessions will be recorded and registration is complimentary.
These sessions will provide you with an opportunity to hear directly from industry experts on topics that are shaping the ever-evolving sports and fitness industry. Don’t miss your chance to get in the game.
Upcoming Sideline Sessions
December 9: Winning in Today’s Digital Consumer Marketplace
Wednesday, December 9, 2026: 1 p.m. ET
As the sports and fitness industry continues to evolve, digital commerce has become one of the most important connections between brands and consumers. From rising expectations around convenience, personalization, and seamless shopping experiences to new technologies that enhance customer engagement, e-commerce is playing a critical role in how brands reach athletes, families, teams, and fans.
This Sideline Session will bring together leaders from across the industry ecosystem –including brands, retailers, marketplaces, and technology – to explore how organizations are adapting their digital strategies to meet changing consumer demands and drive sustainable growth. Alongside emerging opportunities in digital commerce, participants will discuss the increasing importance of protecting brand integrity, combating counterfeit products, and maintaining consumer trust in an increasingly complex online marketplace – particularly as the U.S. has entered this next decade of major sporting events that will drive increased demand for team, athlete, and event-branded merchandise.
This panel discussion will examine the latest e-commerce trends, innovative platforms, and best practices for customer engagement and marketplace management. Attendees will gain practical insights into how organizations are leveraging digital tools and strategic partnerships to strengthen customer relationships, enhance brand value, safeguard authenticity, and create a more secure and trusted online buying experience. Join industry leaders as they share strategies that are shaping the future and helping the sports and fitness industry succeed in a rapidly evolving digital landscape.
SPEAKERS:
— Marlon Dubuisson: Manager, External Relations, Customer Trust-Product Integrity, Amazon
— Julien Dudouit: Head of Global Brand & Industry, Legal & Government Relations, eBay
— Daniel Kidera: Senior Director and Head of Federal Government Relations, Fanatics
Previous Sideline Sessions
The Next Big Play: Women’s Sports and the Future of Growth
Tuesday, October 6, 2026
To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2026 Collection – The Next Big Play: Women’s Sports and the Future of Growth.
Changes in College Athletics: The House vs. NCAA Settlement Explained
Tuesday, August 7, 2025
To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – Changes in College Athletics: The House vs. NCAA Settlement Explained.
The Franchise Playbook: Understanding Franchise Opportunities in the Sports & Fitness Industry
Tuesday, February 25, 2025
To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – The Franchise Playbook: Understanding Franchise Opportunities in the Sports & Fitness Industry.
For more information or for questions on SFIA’s Sideline Sessions, please contact [email protected].