SFIA is excited to bring you Sideline Sessions, featuring timely topics and speakers that will cover a wide variety of pressing topics in the sports and fitness industry, providng your business with industry insights and updates.
Each 60-minute Sideline Session will consist of a panel discussion followed by live Q&A. All Sideline Sessions will be recorded and registration is complimentary.
These sessions will provide you with an opportunity to hear directly from industry experts on topics that are shaping the ever-evolving sports and fitness industry. Don’t miss your chance to get in the game.
Upcoming Sideline Sessions
The Next Big Play: Women’s Sports and the Future of Growth
Tuesday, October 6, 2026: 2 p.m. ET
The sports industry has entered a decade-defining period of global attention – with this summer’s record breaking 2026 World Cup, the 2028 Summer Olympics on the horizon, and global rugby and women’s soccer events taking place in the U.S. There will be millions of eyes on sports from around the globe, and the growth of women’s sports represents one of the most significant opportunities for business and participation expansion. Increased visibility, rising participation rates, record-breaking fan engagement, and growing investment are creating new pathways for growth across the women’s sports and fitness ecosystem.
This Sideline Session will explore the trends driving the rapid rise of women’s sports and the opportunities emerging for brands, leagues, media, retailers, facilities, and more. Attendees will gain insight into evolving consumer behavior, sponsorship and investment trends, and how organizations can position themselves to capitalize on growing demand while building sustainable pathways from inspiration to participation.
We will also examine how major global sporting events can accelerate momentum for women’s sports, creating lasting opportunities that extend well beyond the competition itself. From growing audiences and attracting new participants, to developing strategic partnerships and unlocking new revenue streams, this discussion will highlight why women’s sports are not only a cultural movement, but one of the most compelling business opportunities shaping the future of the sports and fitness industry.
SPEAKERS:
— (MODERATOR) Lindsey Naber: Senior Director, Partnership Marketing, Rawlings Sporting Goods
— Michelle McGoldrick: Chief Business Officer, League One Volleyball (LOVB)
— Jamie Riley: Chief Operating Officer, USA Football
— Vanessa Taveras: Chief Partnerships Officer, Athletes Unlimited
Winning in Today’s Digital Consumer Marketplace
Wednesday, December 9, 2026: 1 p.m. ET
As the sports and fitness industry continues to evolve, digital commerce has become one of the most important connections between brands and consumers. From rising expectations around convenience, personalization, and seamless shopping experiences to new technologies that enhance customer engagement, e-commerce is playing a critical role in how brands reach athletes, families, teams, and fans.
This Sideline Session will bring together leaders from across the industry ecosystem –including brands, retailers, marketplaces, and technology – to explore how organizations are adapting their digital strategies to meet changing consumer demands and drive sustainable growth. Alongside emerging opportunities in digital commerce, participants will discuss the increasing importance of protecting brand integrity, combating counterfeit products, and maintaining consumer trust in an increasingly complex online marketplace – particularly as the U.S. has entered this next decade of major sporting events that will drive increased demand for team, athlete, and event-branded merchandise.
This panel discussion will examine the latest e-commerce trends, innovative platforms, and best practices for customer engagement and marketplace management. Attendees will gain practical insights into how organizations are leveraging digital tools and strategic partnerships to strengthen customer relationships, enhance brand value, safeguard authenticity, and create a more secure and trusted online buying experience. Join industry leaders as they share strategies that are shaping the future and helping the sports and fitness industry succeed in a rapidly evolving digital landscape.
SPEAKERS:
— Marlon Dubuisson: Manager, External Relations, Customer Trust-Product Integrity, Amazon
— Julien Dudouit: Head of Global Brand & Industry, Legal & Government Relations, eBay
— Daniel Kidera: Senior Director and Head of Federal Government Relations, Fanatics
Previous Sideline Sessions
Changes in College Athletics: The House vs. NCAA Settlement Explained
Tuesday, August 7, 2025
To view the recording from this webinar, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – Changes in College Athletics: The House vs. NCAA Settlement Explained.
The Franchise Playbook: Understanding Franchise Opportunities in the Sports & Fitness Industry
Tuesday, February 25, 2025
To view the recording from this webinar, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – The Franchise Playbook: Understanding Franchise Opportunities in the Sports &
Fitness Industry.
For more information or for questions on SFIA’s Sideline Sessions, please contact [email protected].