Promoting the Sports & Fitness Industry

Uniting the Industry & Empowering Athlete Participation

First Half Game
Plan Report
Now Available!

Get a real-time snapshot of sports and fitness participation trends across the U.S.!

SFIA has released the 2026 First Half Game Plan: Key Moves in Sports Participation Report. Featuring data on 30 sports, the report explores why people participate in team sports and examines how costs are impacting sports participation. As an early indicator of participation trends in 2025, these insights are designed to help industry leaders plan and strategize with confidence.

FREE or Members | $300 for Non-Members

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AND JOIN US!

SFIA’s 2034WARD campaign will harness the global spotlight on sports and fitness to drive industry growth and participation!

The next decade will not wait. 2034WARD is your chance to ensure our communities grow stronger, healthier, and more engaged through sports and fitness. Contact us today to learn how your contribution and involvement will help SFIA expand sports and fitness participation 2034WARD.

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Unlock access to our annual research reports and exclusive member-only perks. Step up your game and join the winning team today!

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ALL 2026 Single
Sport Reports Released!*

Complete Set of 92 Single Sport Reports Now Available – Discounted for Members!

SFIA has released all 92 Single Sport Reports for 2026! These reports provide total and CORE participation trends over the last five years, breakdowns of participation by gender, age group, education, geographic region, income level, and ethnicity, and list of cross-participation data with other activities for 2025.

$150/each for Members | $500/each for Non-Members

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First Half Game Plan Report Now Available!