Promoting Sports & Fitness

Uniting the Industry & Empowering Athlete Participation

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NEW SFIA Research
Now Available!

The 2024 Manufacturers’ Sales by Category Report is now available for download!

Get the latest figures on over 30 categories of sporting and fitness goods, ranging from clothes like athletic footwear and apparel to equipment.


FREE for SFIA Members | $250 for Non Members


ProDeal Marketplace

Join SFIA Membership & unlock exclusive access up to 60% off leading sports and fitness brands for your entire organization

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Covering critical industry topics for SFIA Members and their regions

Join us at the New York Super Regional for an exclusive first look at the highly anticipated SFIA State of the Industry Report, featuring in-depth analysis from one of the most influential voices in the sports and fitness industry, and a networking reception.

Learn More and Register