Promoting Sports & Fitness

Uniting the Industry & Empowering Athlete Participation

Let’s Go

2024 Start-Up Challenge
Apply By July 20!

Calling All Sports & Fitness Innovators!

We are looking for driven, start-up entrepreneurs who are changing the landscape of the sports and fitness industry with their product, technology, or idea, as well as executives and investors in the industry to serve as judges!

MORE INFO / TO APPLY

ProDeal Marketplace

Join SFIA Membership & unlock exclusive access up to 60% off leading sports and fitness brands for your entire organization

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SUPER REGIONAL
Series

Covering critical industry topics for SFIA Members and their regions

Join us at a Super Regional near you for a half-day conference and reception focused on the State of the Industry and critical topics, featuring panel discussions and industry experts.

Learn More and Register