representing the industry
Convening research professionals in the sports & fitness industry.
COMMITTEE ACTIVITIES:
- Providing recommendations on general SFIA research to increase association relevance, membership recruitment and retention, and membership engagement
- Evaluating and guiding potential new research projects
- Promoting the engagement of SFIA members around research
- Identifying educational opportunities that support the association and committee members
- Serving as a resource on research-related topics and panelist/speaker for SFIA events
MEMBERS:
- Co-Chair – Josh Anderson: Senior Market Intelligence Analyst, Brooks Running
- Co-Chair – Adam Hale: Senior Manager, Research Market Data Analyst, USA Football
- Allison Hellman: Director, Fan & Market Insights, Major League Soccer
- Steve Holmberg: Global Director, Consumer Insights; Marketplace Trends, Nike
- Scott Kennedy: Senior Director, E-commerce Analytics & Tech Capabilities, Franklin Sports
- Carla Ogletree: Director, Global Fan Insights, NBA
- Joe Rusckowski: Director, Consumer Insights & Analytics, New Balance
- Kate Shafir: Director, Consumer Insights & Strategy, NFL
- Jake Weiss: Director, Research & Insights, USTA
- SFIA Lead: Alex Kerman: Director, Research & Business Operations, SFIA
You must be an SFIA Member to join the Research Committee.
Research Committee Member Companies
For more information or for questions on the Research Committee, please contact [email protected].