Peachtree Corners, GA – (September 1, 2023) – Mizuno USA, Inc. proudly welcomes Chris Brewer as the newest addition to their leadership team. Brewer, a seasoned industry veteran with an impressive track record of transforming businesses and driving growth in the highly competitive footwear sector, brings a wealth of experience and a forward-thinking vision to the organization.
With a distinguished career spanning over 25 years, Brewer has held key positions at prominent industry players such as Adidas, Under Armour, and Fila. Throughout his tenure, he has consistently demonstrated his ability to reinvigorate or establish businesses and steer them toward resounding success.
“Chris’s arrival at Mizuno marks a significant milestone as we welcome an industry veteran of his caliber,” expressed Tim Rumer, Sr. VP of Business Development at Mizuno USA Inc. “His expertise will undoubtedly propel our running division to new heights.”
Expressing his enthusiasm, Chris Brewer stated, “I am genuinely excited to become part of the Mizuno USA family and embark on this exciting new chapter. Mizuno’s unwavering dedication to excellence and innovation in the running industry is truly inspiring, and I am eager to contribute to its ongoing success.”
For media inquiries or further information, please contact:
Leila Taylor
[email protected]
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Quarterly Newsletter – August 2023
With the COVID pandemic behind us, Congress has moved on to recovery. The economy remains sluggish and consumer prices continue to rise. SFIA advocacy has targeted policies to lower consumer costs, create more resilient supply chains, protect IPR, and increase participation in sports and fitness.
TRADE
Agreements
The Administration is pursuing two multilateral trade agreements, the Indo-Pacific Economic Framework (IPEF) and the America’s Partnership for Economic Prosperity (APEP). These are not trade agreements and the U.S. Trade Representative has publicly stated these agreements are: “Not traditional trade deals… we are not trying to maximize efficiencies and liberalization… we are trying to promote sustainability, resilience, and inclusiveness.” SFIA has remained neutral on these multilateral agreements with 13 Indo-Pacific and 11 Western Hemisphere trading partners, due to the absence of Market Access and Tariff Reduction provisions in the agreements.
Indo-Pacific Economic Framework (IPEF)
The IPEF has three main pillars: Trade, Climate Transition, and Labor & Inclusiveness. Fourteen trading partners in the Asia-Pacific region are involved in the IPEF talks to secure more stable supply chains and improve communications and coordination when disruptions occur. China is not part of the IPEF.
America’s Partnership for Economic Prosperity (APEP)
APEP is an agreement between twelve Western Hemisphere trading partners. Like the IPEF, the APEP’s goal is regional competitiveness, reliable supply chains, shared prosperity, and a sustainable environment. To improve efficiency, the agreement includes digitization of customs procedures and binding trade facilitation provisions. The APEP emphasizes worker wages and environmental preservation.
Neither trade agreement includes “market access” or “tariff relief” to liberalize trade between participating countries. SFIA supports efforts to improve supply chains but believes the lack of trade liberalization to facilitate the movement of goods, especially U.S. exports, limits the benefit of these agreements for U.S. companies.
Indian Footwear Quality Control Requirements
India has proposed new testing and labeling requirements for footwear. The new regulations mandate the use of the Bureau of Indian Standards (BIS) for testing and measuring hard labels on performance footwear. The testing must be performed on-site with specific equipment not readily available.
ASTM International, the International Standards Organization (IS0), and the Shoe & Allied Trades Research Associations (SATRA) testing and measurement standards are widely used across the globe and are compatible with BIS. SFIA requested assistance from the U.S. Trade Representative on getting India to use common testing & measuring standards and removing the hard label requirement for performance footwear sold in the Indian market.
TARIFFS
China Section 301 Tariffs
SFIA requested the elimination of Section 301 Tariffs or the re-opening of the exclusion process at a minimum. USTR Tai has publicly stated she believes the tariffs serve a purpose and should not be dropped.
China’s behavior on several fronts helps justify the USTR position as China:
- Failed to Meet Terms of Phase 1 of the China Trade Deal
- Sent Spy Balloon Across U.S.
- Built an Eavesdropping Station in Cuba
- Performed Military Exercises Off Taiwan
- Conducted Aggressive Naval and Air encounters in the South China Sea
In the current environment, expect tariffs of up to 25 percent on Chinese products to continue to be collected by Customs & Border Patrol (CBP).
The Section 301 Tariffs were implemented to punish China for repeated violations of international trade laws. China is doing more to enforce IPR laws, but fake products made in China continue to flow into the stream of commerce. Additional steps are being taken to disrupt imports of counterfeits.
On a related matter, the U.S. Court of International Trade ruled that the Section 301 Tariffs are legal, but that USTR failed to follow proper protocols in collecting public comments. USTR has since convinced the court that its comment process complies with requirements. The decision is under appeal.
Generalized System of Preferences (GSP)
SFIA has urged Congress to pass GSP to incentivize production outside China and lower consumer prices in an inflationary economy. SFIA identified roughly two dozen industry products manufactured in GSP-eligible countries that now have duties of up to 17 percent upon entry into the U.S.
The GSP is a long-established trade program that offers duty-free treatment on imports of products made in more than 110 countries with developing economies. SFIA has identified a number of products made in GSP-eligible countries to avoid duties of up to 17 percent upon entry into the U.S.
The GSP expired on January 1, 2021, and Congress has failed to pass legislation to renew it. The lack of tariff incentives has slowed the movement of production operations out of China, despite Section 301 tariffs, and contributed to higher consumer prices. SFIA has pressed Congress to reauthorize the GSP program immediately.
Miscellaneous Tariff Bill (MTB)
SFIA has pressed Congress to renew the Miscellaneous Tariff Bill (MTB) to eliminate out-of-date tariffs. The U.S. International Trade Commission vetted 82 SFIA petitions requesting tariff relief on industry products and recommended them for inclusion in the MTB. Each petition is capped at $500,000 in tariff relief for a potential of $41 million in tariff relief on SFIA member products.
When overseas production became a threat to U.S. manufacturers, tariffs were applied to foreign-made products to protect domestic manufacturers. Over time, production of many consumer goods moved overseas, and domestic production vanished but the tariffs on foreign-made goods remained in place.
The Miscellaneous Tariff Bill (MTB) offers companies the opportunity to petition for the removal of outdated tariffs on imports of products no longer made in the U.S. SFIA will continue to push Congress to pass the MTB and bring down consumer prices in an inflationary economy.
De Minimis Exemption
It is estimated that more than two million packages a day enter the U.S. under de minimis rules, effectively avoiding inspection, duties, taxes, and fees. To bypass CBP oversight, products must have a value of less than $800 to qualify as a De Minimis shipment. Since the implementation of Section 301 Tariffs, Chinese manufacturers have increased the use of the De Minimis Exception to avoid tariffs. The use of De Minimis also offers counterfeits an avenue for entry into the U.S. without CBP scrutiny, putting consumers at greater risk of harm from counterfeits.
Congress is exploring ways to reign in the use of the De Minimis exception to circumvent tariffs and inspections. The “Import Security and Fairness Act” (H.R.4148) is bi-partisan legislation to ban companies in non-market economies like China from using the $800 De Minimis threshold to import products into the U.S. CBP would be required to collect additional information on all De Minimis packages and could bar bad actors from using the De Minimis rule to deter abuse of the exceptions offered on low-value shipments.
SUPPLY CHAINS
West Coast Port Labor
SFIA asked for the Administration’s help in finalizing a new labor contract to avoid unnecessary delays at 29 west coast ports. Labor Secretary Su engaged in the contract talks leading to the Pacific Maritime Association (PMA) and International Longshoreman & Warehouse Union (ILWU), reaching a tentative deal on a new labor contract on June 15th.
In response to pressure from the business community, manufacturers, and shippers, the Administration intervened in the labor talks to avoid disruptions or a strike.
The Unions will vote to ratify the new labor contract followed by the PMA. If all parties ratify the new contract, an artificial disruption in supply chains will be avoided.
UPS Strike
The United Parcel Service (UPS) moves an estimated 20 million packages a day, worth an estimated $3.8 billion or almost 6% of US GDP. The current UPS labor agreement expired on July 31 and negotiations between the International Brotherhood of Teamsters and UPS resolved most of the issues, but stalled over starting wage for part-time workers. SFIA pressed President Biden to intervene in the labor talks to ensure there was not an unnecessary disruption in supply chains. On July 25, The Teamsters and UPS reached a tentative agreement on a new labor contract. The Teamsters will remain on the job through the ratification process, avoiding a potential strike.
The Teamsters viewed the UPS labor talks as an opportunity to highlight their ability to represent workers and get better labor deals as they look to expand into companies like Amazon. Teamsters President Sean O’Brien stated the UPS labor talks are “… the largest collective bargaining agreement in any private sector union,” and the contract could “set the tone and set the standard high for labor — not just the Teamsters but the entire labor movement.”
Labor unrest is an area where government involvement has avoided domestic disruptions in supply chains. The President and Labor Secretary were instrumental in resolving rail and west coast port strikes. SFIA appreciates the Administration’s engagement in UPS negotiations to secure the new labor agreement and avoid unnecessary disruptions in supply chains.
Rail Detention & Demurrage Charges
SFIA is working to reduce excessive fees collected on containers stored in rail yards by pushing for clarification on oversight of rail storage fees and having fees billed through ocean carriers put rail under the Ocean Shipping Reform Act (OSRA) umbrella to give the Federal Maritime Commission (FMC) jurisdiction over rail storage fees.
Railyards are charging excessive D&D fees that must be paid directly to railroads to release cargo. Railroad cargo is unregulated, falling outside the scope of the Ocean Shipping Reform Act (OSRA) and the rail cargo is not under the jurisdiction of the Surface Transportation Board.
INTELLECTUAL PROPERTY RIGHTS
The INFORM Consumer Act
SFIA applauds the implementation of the INFORM Act to deter online sales of counterfeit products to preserve brand equity and protect consumers from sub-standard, unsafe products. The Integrity, Notification, Fairness in Online Retail Marketplace (INFORM) Consumers Act went into effect on June 27, 2023.
The new law provides greater oversight of the online marketplace and better protects intellectual property rights to help shield consumers from risks posed by counterfeit products. The INFORM Act requires online retailers like Amazon, eBay, and Etsy, to collect tax ID numbers, government-issued IDs, and bank account information of sellers. Consumers will have access to the business names and addresses, the contact info of the seller, and the country of origin of the products sold. Failure to comply with the INFORMS Act could result in fines of up to $50,000 for each violation.
REGULATION AND ENVIRONMENTAL STEWARDSHIP
Digital Labeling
Digital Labels offer the flexibility to provide information on care, content, importer requirements, the origin of the product, and its content to meet reporting requirements across the globe. SFIA joined 130 organizations representing global sportswear, performance apparel, footwear, and fashion interests on a letter requesting a move to digital labels.
Information provided through labels is critical to consumer education for informed purchasing decisions. Hard labels require 5.7 million miles of label tape annually, generating an estimated 343,000 metric tons of CO2. SFIA fully supports supplying consumers with information on care, content, country of origin, and other importer requirements to meet the web of labeling laws in a global marketplace, but believes there is a better platform to deliver this information.
Digital labels deliver information to consumers in a more environmentally responsible way. Digital labels are not limited by label size — information could be more easily read online and modified to meet any country’s product information requirements.
In short, digital labels are more efficient, offer greater flexibility, and provide an environmental benefit by eliminating hard labels many consumers remove anyway.
PARTICIPATION
Prior to the pandemic, Congress had a great appreciation for physical activity’s role in reducing obesity, diabetes, cardiovascular disease, respiratory illness, arthritis, certain cancers, and other chronic conditions. The pandemic highlighted the critical role activity plays in good mental health. There is a mental health crisis in America, especially for our young people. The rise in teen substance abuse and suicides was fueled by isolation. Now, cost and access barriers to youth sports are sidelining kids. SFIA supports policies to lower costs and invest in youth sports infrastructure to increase participation.
Personal Health Investment Today Act (PHIT)
Mental health remains a priority in Congress, and both sides agree on the need to do more to prevent and treat mental illness. The connection between activity and mental health was emphasized during the pandemic, but the participation costs barrier has gotten higher. SFIA is pressing for the inclusion of the PHIT Act in Health Savings Account reform legislation under consideration in Congress.
PHIT would allow Americans to use funds held in HSAs, FSAs, and other pre-tax medical accounts to pay for physical activity expenses as a form of prevention. The use of pre-tax money would effectively reduce consumer costs of activity by 25-37 percent to lower the financial barrier to participation.
Expenses incurred to play youth sports, engage in adult fitness, participate in outdoor recreation, and other activities would be eligible for PHIT. Registration and tournament fees, membership dues, camps, clinics, and personal trainers are all covered expenses. Equipment, including home fitness equipment, is PHIT-eligible, but apparel and footwear that can be worn casually are not.
PHIT (H.R. 1582) is off to a great start in 2023 with 47 bipartisan co-sponsors in the House, including a dozen from the Ways & Means Committee which has jurisdiction over PHIT due to the tax incentive. In the Senate, PHIT (S.786) enjoys support from 16 Senators, including the #2 Republican, John Thune, who is the lead sponsor, and #2 Democrat Dick Durbin, who is a co-sponsor.
Youth Sports Infrastructure
SFIA is leading the effort to build more youth sports facilities. SFIA worked with Senator Jon Ossoff (D-GA) in drafting the “Youth Sports Facilities Act of 2023” to create more places for children to participate in sports, physical education, and other physical activities. The bill would dedicate funds for the construction of new sports facilities in underserved rural and urban areas with high levels of substance abuse or violence.
Local governments, non-profit organizations, and schools would be eligible for grants through a competitive grant process managed by the Secretary of Education. Low-income communities with limited-to-no access to sports facilities would receive grant priority. Projects include gyms, athletic fields or courts, swimming pools, fitness centers, rock climbing walls, ice arenas, pools, and other recreation spaces. Grants can also be used to upgrade existing facilities and purchase sports equipment.
SFIA is currently seeking a Republican to Join Senator Ossoff on the Youth Sports Facilities Act.
Youth Sports Economic Impact Study
Youth sports generate revenue and create jobs in every community across the U.S. SFIA is leading the effort to capture the economic impact of this large industry to help promote investments in youth sports, participation incentives, and other policies leading to a more vibrant youth sports culture in America. SFIA has secured the help of top Appropriations Committee Member Chuck Fleischmann (R-TN) to lead the effort to fund a Bureau of Economic Analysis Youth Sports Economic Impact Study to capture the economic contributions of youth sports across America.
The Bureau of Economic Analysis estimates the total economic output of the outdoor recreation industry to be $862 billion annually… more than mining, utilities, and farming and ranching. $862 billion puts outdoor recreation at 1.9 percent of the U.S. GDP. Outdoor recreation is not in every community in America, but youth sports are.
Youth sports facilities employ administrative, maintenance, and concessions staff to serve players and their families. The facilities are home to leagues that hire administrative staff, referees, and coaches. Youth sports facilities host clinics and tournaments which fill local hotel rooms and restaurants, further contributing to local economies. Leagues using facilities pay for their use and purchase uniforms and equipment for teams. And it’s not just the economic impact inside the youth sports complex — these facilities are a magnet for additional investment in communities as fueling stations, fast food and convenience stores, grocery stores, and chain drug stores are often developed around a facility, adding more jobs and contributions to local economies.
Name, Image, Likeness (NIL)
Bipartisan NIL legislation was introduced in the Senate by Joe Manchin (D-WV) and Tommy Tuberville (R-AL) on July 25th. The Protecting Athletes, Schools and Sports Act (PASS) would protect student-athletes, preserve college sports, increase NIL transparency, moderate the Transfer Portal, promote the health and safety of student-athletes, and give NCAA greater oversight.
In the House, the Committee on Energy & Commerce held a March hearing on NIL. All committee members and every witness, except the ‘unionize athletes’ advocate, agreed on the need for a national NIL law to level the playing field and provide transparency in the recruiting process.
Currently, 30 states have NIL laws and 20 do not. Witnesses and committee members agreed that the inconsistent laws are bad for college sports and are confusing to student-athletes. ‘Collectives’ that allow boosters to combine their resources to pursue potential players are a major problem. Laws regulating ‘Collectives’ vary widely from state to state, further tilting the NIL playing field. Small school sports programs, non-revenue, and Title IX sports are all threatened by NIL.
To date, the “Student Athlete Level Playing Field Act” (HR3630) is the only NIL bill introduced in the House. The bill would prohibit universities from blocking student-athlete NIL deals, and prohibit boosters from offering incentives to recruits and athletes in the Transfer Portal. An oversight body would be created to make recommendations on NIL and establish a dispute resolution process.
With the NIL playing field slanted heavily in favor of schools in states with NIL laws that allow boosters to have a role in the recruitment of high school players and the transfer of players from other schools, additional NIL bills have been teed up by Senator Ted Cruz (R-TX), Congressman Gus Bilarakis (R-FL) and jointly by Senators Richard Blumenthal (D-CT), Corey Booker (D-NJ) and Jerry Moran (R-KS) but none have been introduced.
Earlier this year, the NCAA announced that its NIL rules take precedence over state laws, further muddying the waters. ‘Collectives’ from USC (CA), UGA, UTENN, Ole Miss, University of Washington, and Clemson formed The Collective Association (TCA) to help clarify the current rules for student-athletes and universities and recommend new policies to improve the current system. It is unclear if the TCA is just playing defense or will work with Congress on a national NIL law.
INDIANAPOLIS, IN, August 15, 2023 — A two-course series focused on student leadership and a course with information on communicable skin infections are the newest additions to the National Federation of State High School Associations’ (NFHS) online education platform, the NFHS Learning Center. All three new offerings are available to users at no cost.
“We are excited to introduce these three new courses to our expanding library of courses for the interscholastic community,” said Dan Schuster, NFHS director of educational services. “We believe these courses will bring value to those who take them and will contribute to improving the interscholastic experience for young people.”
The first course in the student leadership series, which was developed through a partnership with the Michigan High School Athletic Association, is titled “Becoming a Leader.” Using real student testimonials, the course is focused on defining what a student leader is and does, as well as providing a foundation for students to build on their own leadership capabilities. A large portion of both courses is self-reflective and encourages students to think about how the presented materials apply to the unique dynamics on their teams and in their schools and communities.
Following a brief self-evaluation, students learn two of the most important characteristics of leadership – knowing “when to show up” and “how to show up.”
The course explains that to be an effective leader, students must understand that not every situation calls for their unique brand of leadership, and that sometimes they must be a follower depending on the goal and the group needing to be led. Examples of each scenario are provided, along with more student testimonials describing the balance between leading and following.
“How to show up” addresses the wide range of roles and responsibilities a leader may have on his or her team with regard to communication, motivation, positivity and other areas. Reacting properly during critical moments and understanding how those reactions have a larger impact on the team is another major theme and sets up the course’s final section on the two leadership pathways – taking action and taking care.
This unit covers how “taking action” to help the team succeed can be executed in a variety of ways and is not limited to a student’s sports team, but can also take place within activity groups, the entire student body, and the community overall. Meanwhile, “taking care” revolves around a leader’s ability to generate and develop relationships with teammates and the impact it can have on each team member’s sense of value.
Once they have completed the “Becoming a Leader” curriculum, students are invited to take the “Leading Others” course, which delves further into specific leadership roles and how students can choose the role that best suits them. The goal of the course is not to make every student an expert in every leadership role, but to make them aware of each role and give them the tools necessary to improve at each role if they so choose.
After a quick review of the major points from part one, “Leading Others” quickly jumps into the four leadership roles – the playmaker, the motivator, the ally and the team representative – and the skills required to embody each one.
The course depicts the playmaker as an on-the-field leader whose primary responsibility is to set goals, both individually and for the team. This section presents a step-by-step guide to setting both performance goals and ultimate team goals and includes commentary from real-life “playmakers” on how they approach goal-setting for their teams.
The next chapter dissects the role of the motivator, an inspirational leader who controls the emotions of the team. Students lay the foundation for their potential as motivators by reviewing the “ABCs of Emotional Control” and receiving additional instruction from a mental performance coach.
A good listener who brings the team together, the ally is the third leadership role discussed in this unit. Team building and cohesion are the central skills presented for allies, as students are taught how to strengthen and maintain relationships and embrace diversity among their teammates.
The final leadership role covered in the course is The Team Representative, the “face” and “voice” of the team who handles communication with administrators, the community, and others outside of the team. As such, this unit is focused on honing students’ communication skills and how to send and receive messages effectively.
In the final unit, students are asked to process a pair of conflict situations and apply the knowledge they have learned throughout the course to understand how different leadership roles are needed based on the task at hand.
“Everything we do has the student in mind; however, these student leadership courses directly benefit students, and we believe that this coursework will get them to better understand leadership and know how to implement this information at school, within sports and activity programs, and in their communities,” said Schuster.
“Communicable Skin Infections” is designed to help coaches, parents and student-athletes identify different types of skin infections and the appropriate methods of treating them. It also highlights the importance of personal hygiene and the cleanliness of shared equipment and communal spaces as preventative measures.
After a brief overview of skin infections and their transmission in high school activities, the course discusses the three key issues to consider when evaluating a skin infection and what the various forms of lesions mean as indicators. Being able to describe the appearance of lesions and lesion patterns as well as symptoms such as pain, itchiness and swollen lymph nodes are critical to understanding what infectious agents may be present. Furthermore, the course states, accurately communicating this information to medical personnel can make all the difference in implementing the correct treatment plan.
Bacterial, fungal and viral infections – and their respective causes, symptoms and additional risk factors – are covered in the following unit. The section on bacterial infections contains detailed information on cellulitis, folliculitis, impetigo, methicillin-resistant staphylococcus aureus (MRSA), paronychia and pitted keratolysis; tinea and onychomycosis are discussed in the fungal skin infections chapter and varicella, shingles, herpes simplex (HSV), molluscum contagiosum, pityriasis rosea and hand, foot and mouth disease are the featured viral infections.
The final and arguably most important portion of the course is devoted to preventing infections. To start, the course implores students to utilize conventional methods of cleaning the skin (washing hands, showering) as soon as possible after activities, while also listing several less-traditional alternatives for students who prefer not to shower. Cleaning every surface of shared spaces is another major point in this section, as is making sure students are not sharing personal hygiene products and are wearing clothing (jerseys, band uniforms, costumes, etc.) that has been properly washed.
The course stresses that a medical professional should be involved in evaluating any lesion found on a student’s body and that every member of the team be evaluated in the event of an outbreak. The final slides of the course address ways to reduce exposure to potential bloodborne infectious diseases and other diseases that are communicable.
“Information on this topic is much needed and has been discussed for a few years in the medical community as a needed resource,” Schuster said. “We believe this information will help administrators, coaches, parents and students better understand communicable skin infections and know how to identify – but hopefully minimize the opportunity – for skin infections to occur.”
More information on the “Becoming a Leader” and “Leading Others” courses can be found at: https://nfhslearn.com/courses/student-leadership-becoming-a-leader and https://nfhslearn.com/courses/student-leadership-leading-others, respectively, while those looking for more details on “Communicable Skin Infections” should visit: https://nfhslearn.com/courses/communicable-skin-infections.
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About the National Federation of State High School Associations (NFHS)
The NFHS, based in Indianapolis, Indiana, is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,500 high schools and 12 million participants in high school activity programs, including more than 7.6 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings; sanctions interstate events; offers online publications and services for high school coaches and officials; sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; serves as the national source for interscholastic coach training; and serves as a national information resource of interscholastic athletics and activities. For more information, visit the NFHS website at www.nfhs.org.
MEDIA CONTACTS:
Bruce Howard, 317-972-6900
Director of Publications and Communications
National Federation of State High School Associations
[email protected]
Chris Boone, 317-972-6900
Assistant Director of Publications and Communications
National Federation of State High School Associations
[email protected]
Nate Perry, 317-972-6900
Manager of Media Relations
National Federation of State High School Associations
[email protected]
Olivia Jennings, 317-972-6900
Coordinator of Social Media and Communications
National Federation of State High School Associations
[email protected]
New video display launches exciting new era and lights up opportunities for Forrest City School District
EDWARDSVILLE, IL, August 4, 2023 — It is a venue that has seen victory and celebration and a new Nevco video display is enriching the experience for all who set foot inside Forrest City High School’s Mustang Arena.
The school district in eastern Arkansas chose Nevco Sports, LLC to elevate game-day with a full-color 6mm V-Sided LED Video Display, measuring 7.92’H by 11.81’W on both sides. Over 216,000 pixels on each side of the video scoring solution are highlighting girls’ basketball and volleyball teams and a boys’ basketball program that has reached the pinnacle of achievement with two state championships (2014, 2016) under former longtime coach Dwight Lofton. Lofton, well known in the ranks of Arkansas high school basketball, won over 400 games in 25 seasons with the Mustangs.
All eyes inside the arena are being drawn to intriguing and immersive new views that empower the school district to captivate athletes and fans from tip-off or first serve to the final whistle. In addition to capturing exciting views on the court, the Mustangs can showcase highlights, team introductions, school sponsors and supporters, engaging graphics and prompts and more through Nevco Creative Services along with a virtual scoring package to keep all informed of the action. The video display is complemented with custom-imprinted wedge panels on each side prominently displaying “FC” and the school mascot, along with a custom-imprinted bottom that reads “Forrest City Mustangs”.
“It was a privilege to bring Forrest City’s vision for a new kind of game-day experience to life,” said Josh Robbers, Regional Video Display Consultant for Nevco. “We take great pride in this process, taking the time to listen to the specific needs and goals of our partners and delivering a winning solution they can be proud of. We look forward to seeing Mustang Arena light up for years to come, highlighting the students and their supportive community.”
The school further enhanced their set-up with a new pair of Model 2700 scoreboards to each end of Mustang Arena with standout white LED digits and Electronic Team Names, offering a welcoming experience by customizing the names of all teams who play there. Signage is featured below each scoreboard displaying “Forrest City Mustangs” and the school mascot. The upgrades at Forrest City were completed with a set of SSC-T5 Shot Clocks.
Check out the photos of the winning scoring solution in action and visit nevco.com to plan your next video display and scoring solution project.
About Nevco Sports, LLC: Nevco is the largest private manufacturer and provider of display, scoring and audio solutions. For over 85 years, Nevco has provided athletic and recreational facilities of all sizes with the most innovative scoring and LED video display products in the industry. Nevco is known for its specialty in designing custom facility solutions, quality of products, and superior long term financial value. Today, Nevco scoring solutions are used to enhance the fan experience at events in more than 100,000 locations around the world.
If you would like more information about this topic, please contact Michael Losch at 618.659.7957 or email [email protected].
Thursday, August 10 – hosted by Corsearch
There are two times for you to choose from:
EMEA: 4pm CEST, Thursday, August 10
Americas: 2pm EDT, Thursday, August 10
Duration: 45 minutes plus Q&A
Our upcoming webinar hosted by Steve Stolfi, Corsearch Chairman of Customer & Industry Advisory, views the Corsearch Trademark Industry Report through a US lens, exploring top trademark filer rankings across industries and brands, and highlighting illuminating trends.
The Report’s findings are powered by TrademarkNow – the fastest tool in the market for trademark research, due diligence, and business development. As part of the webinar, participants will be putting TrademarkNow to the test, by emailing their queries to [email protected] ahead of a live demonstration on the day. We invite you to do the same: register your attendance by filling out the form below, and either email us your question or simply post it live in the webinar chat on Aug 10. As a bonus, all non-subscribers will receive a one-month free ExaMatch trial just for attending.
Join our webinar to discover:
• U.S. Top Filer Trends by Product Class / by Industry / by state / by company / by law firm
• Top brand names trademarked
• Top goods and services registered across industry sectors
• Emerging industries and new product trends
• TrademarkNow in action: live demo of customer queries
Click here to register for the webinar.
SFIA member, Saturdays Count LLC, is thrilled to announce co-branding partnerships at the Universities of Alabama, Auburn, Oregon, and Tennessee. T-shirts bearing our trademarked logo, Only So Many Saturdays…Make ‘Em Count®, and the respective team logos will begin filling shelves and websites in August at Bama Fever in Tuscaloosa, Tiger Pride at Auburn, Eugene at The Duck Store, and in Knoxville at The VOL Shop and Alumni Hall. We are currently working with several universities around the country and predict exponential growth in 2024. Having our co-branded shirts available in numerous college bookstores and off-campus retailers has Saturdays Count one step closer to fulfilling the dream.
Saturdays Count LLC, a small company with a giant plan, started out with nothing but an idea and a dream. Our goal was to be in the lexicon of every college football coach, player, fan, announcer, and podcaster in America. With a strong grassroots marketing plan and a passion to create national recognition, in just one year, Saturdays Count has printed shirts in the colors of 96 schools and shipped to 43 states. After our fair share of mistakes, we looked at our marketing plan and decided to move in a different direction, creating a co-branded licensing program with college bookstores and printers. The results have been extremely positive. With this new strategy in mind, we are certain to accomplish our company goal.
“ONLY SO MANY SATURDAYS…MAKE ’EM COUNT”
The Greatest Tagline in the History of College Football
You can find out more at saturdayscount.com, via Twitter, Facebook, and Instagram at @SatudaysCount, or on LinkedIn at Saturdays Count LLC.
To learn more, contact Founder Mike Sunderman at [email protected] or 712–490–6661 or Co-Owner Tyler Fisher at [email protected] or 775–313–2262. Only So Many Saturdays…Make ’Em Count is a registered Trademark of Saturdays Count LLC.
Peachtree Corners, GA – (July 14, 2023) – Mizuno, a global leader in sports apparel and equipment, proudly presents its latest running shoe innovation, the Wave Sky 7. Designed to elevate any running experience, the Wave Sky 7 seamlessly combines cutting-edge technology, unparalleled comfort, and a steadfast commitment to sustainability.
Reach for the Sky 7; a lightweight running companion that embraces the foot in all the right places. Crafted with a smooth stretch-woven upper, this shoe offers a soft yet secure fit for optimal performance. The innovative stretchable woven material allows for adaptive, soft fitting in the medial direction, while non-stretch material is strategically placed to maintain correct foot positioning laterally, delivering an exceptional running experience.
Prepare to be astounded by the Wave Sky 7’s responsiveness and cushioning, thanks to Mizuno’s innovative MIZUNO ENERZY Core technology. The midsole boasts the integration of MIZUNO ENERZY, resulting in a 15% increase in responsiveness and a 17% increase in cushioning compared to the previously used U4ic material. This groundbreaking advancement ensures that every run is met with optimal energy return and undeniable comfort.
Embrace unrivaled breathability with the Wave Sky 7’s inventive design. Featuring wider breathable holes on the vamp area preventing discomfort and stuffiness, and allowing the feet to stay fresh and comfortable throughout even the long runs.
Mizuno Foam Wave takes center stage in the midsole of the Wave Sky 7 delivering a one-of-a-kind cushioning that feels like floating. This layered construction provides a softer landing, allowing for a smooth and effortless transition from heel to toe. Moreover, it ensures a stable and secure feeling, enhancing the overall running performance. The larger top wave enables seamless transitions, while the smaller bottom wave provides the stability and support needed for confident strides.
Experience supreme cushioning with the Wave Sky 7’s 2mm additional stack height in comparison to its previous model, delivering an elevated level of comfort and support. Mizuno’s commitment to durability shines through with the X10 outsole rubber. This durable carbon rubber guarantees extended wear, ensuring the running shoes stand the test of time, no matter the terrain or intensity of the runs.
Strategically positioned for maximum benefit, the cushion hole in the heel allows for easier deformation, resulting in a heightened cushioning experience and minimizing impact. The Wave Sky 7 prioritizes stability to enhance overall running performance. Its bottom gauge, approximately 2mm wider than its predecessor, provides increased stability.
The Wave Sky 7 takes comfort to new heights with its soft gusseted tongue, providing a cozy and consistent foot positioning experience. This thoughtful feature reinforces comfort, making runs more enjoyable, mile after mile.
As part of Mizuno’s commitment to sustainability, the Wave Sky 7 incorporates recycled materials. The upper body textile consists of 50% recycled content, while the upper body lining textile and sockliner lining boasts more than 90% recycled content. By prioritizing sustainability, Mizuno ensures to reach new heights in any running journey while minimizing the environmental impact.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contacts:
Brand Support
[email protected]
Wednesday, July 26 – hosted by Corsearch
There are two times for you to choose from:
1) 10am BST/ 11am CEST
2) 1pm EDT/ 10am PDT/ 6pm BST
In the first of a series of three brand protection webinars, Stop Counterfeits follows the path of a fictional retail company, from the discovery of its first online counterfeit, to enforcement against the infringers. With detailed analysis of the challenges it faced and the strategies available to counter the threat, our expert speakers explain how brands can protect their revenue and their consumers by clearing counterfeits from important digital channels.
The second and third webinars in the series – Stop Brand Abuse and Stop the Source – will follow this autumn.
Tailored for those just beginning to assemble a brand protection program, Stop Counterfeits offers an essential overview of Corsearch’s online brand protection services and technology – and how we detect, prioritize, enforce, and report on the counterfeit issue.
This webinar will help you:
- Automate the process for finding counterfeits;
- Quickly remove the fakes competing with your legitimate brands;
- Use customized algorithms for clear determination of counterfeits;
- Boost your counterfeit removal at scale; and
- Get your time and revenue back
Speakers:
Mike Sweeney
Director and Senior Legal Counsel, Corsearch
Helen Saunders
VP Product, Brand Protection, Corsearch
Click here to register for the webinar.
London – (June 7, 2023) – The Sports & Fitness Industry Association (SFIA) and Corsearch are delighted to announce a partnership which will strategically strengthen the sports and fitness industry’s global efforts to fight e-commerce counterfeiting and online brand abuses.
The rapid growth of e-commerce and digital media consumption has undoubtedly offered new global market opportunities for businesses, but also lead to the increasingly common threats of counterfeiting, gray trade, brand abuses, and online piracy. According to Corsearch, more than 12.5 billion online references to brand and content are captured annually. The solutions to monitor the intellectual property of brands include trademark screening, trademark searching, trademark watching, domain services, brand, and content protection. All-encompassing strategies ensure that brands can act against the broadest range of pirate networks, search engines, and social media. They are even more efficient if leveraged industry-wide.
Protecting consumers and brands with a cleaner marketplace
With a mission to promote sports and fitness participation and industry vitality, the SFIA serves as the premier trade association for the sports and fitness industry, supporting their member companies and promoting a healthy environment for the sporting goods industry by providing support through four pillars of products and services: thought leadership, advocacy and public affairs, industry-leading research, and member services. SFIA represents more than 700+ sporting goods and fitness brands, manufacturers, retailers, governing bodies, and sports leagues in the industry, providing the opportunity to create new partnerships, contribute to the future of the industry, and helping to advance member organization’s bottom line.
As part of their mission, the associations’ partnership with Corsearch introduces members to the next level of IP protection, enforcing the online market against counterfeits and brand abuses.
“We are excited to have Corsearch on board with SFIA as a Preferred Partner,” says Tom Cove, President & CEO, SFIA. “The value that Corsearch can provide in the online trademark and brand protection space will provide our membership with services and insights that will help their businesses, and ultimately, the sports and fitness industry overall.”
Stuart Durham, VP of Alliances and Partnerships at Corsearch, says, “Corsearch are extremely excited to partner with the SFIA with their strong commitment to continuously evolving its services, ensuring that its members can effectively combat online brand abuse and ensure consumer trust in their digital presence. We are pleased to be working in partnership with the SFIA to support the industry to grow their e-commerce offerings while protecting their brand reputations. Crucially, this partnership aims to protect consumers from harm by facilitating the removal of dangerous counterfeit goods from online marketplaces, social media platforms, and e-commerce websites. The partnership with SFIA further supports our mission to create a Cleaner Internet Society for all users.”
About The Sports & Fitness Industry Association (SFIA)
The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit www.sfia.org.
About Corsearch
Corsearch’s intelligent Trademark and Brand Protection solutions are revolutionizing how companies commercialize and protect their most valuable assets. Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimize brand presence against infringement.
Without the right intellectual property, companies have little more than good ideas. Corsearch’s integrated solutions convert those ideas into brand value through trademark research and IP protection solutions that simplify the commercial landscape and deliver real results. Whether it’s online or offline, Corsearch helps customers to secure, monitor, and enforce their brands.
Behind the world’s best-known brands, there’s Corsearch.
Interested in learning more? Contact the SFIA:
Glenn Horine: [email protected]
Lisa Futterman: [email protected]
Media Contact Corsearch:
Press: [email protected]
Valerie Finn: [email protected]
Peachtree Corners, GA – (June 1, 2023) – Mizuno, a global leader in sports apparel and equipment, is thrilled to announce the launch of the Mizuno Wave Rider 27, the ultimate running shoe that combines superior drive with unmatched comfort. Designed to elevate your running experience, this latest model is packed with innovative features and updates, making it your go-to everyday running companion. March 1st, Mizuno will be releasing the “WAVE RIDER 26 ROXY”, the brand’s first collaborative running shoe with ROXY, a brand for women who love beach culture and active lifestyles. This shoe will be available on Mizuno’s online store and at sporting goods stores throughout the world.
Slip on the Wave Rider 27 and immerse yourself in a world of unrivaled performance. The shoe’s lighter upper, made from soft and smooth air mesh, offers exceptional stretch and hold, ensuring a perfect fit for every stride. Weighing in at a mere 2 ounces lighter than its predecessor, the Wave Rider 27 provides enhanced agility without compromising on support.
MIZUNO ENERZY enhances the shoe’s responsiveness and provides increased softness. Say goodbye to discomfort and hello to a dynamic and energizing run as the Mizuno Wave Rider 27 propels you forward with every step.
At the heart of the Wave Rider 27 lies the MIZUNO WAVE® plate, intelligently engineered to disperse impact energy across a broader area, providing a stable platform and unparalleled cushioning. This innovative technology ensures a smooth ride, reducing the risk of fatigue and allowing you to push your limits with confidence.
Mizuno’s commitment to excellence is evident in every aspect of the Wave Rider 27’s construction. The durable lining mesh boasts exceptional abrasion resistance, guaranteeing longevity and durability. The seamless gusseted tongue, meticulously designed as a singular piece without any stitching, secures your foot in place while offering unparalleled comfort. Additionally, the updated heel counter ensures a closer, more personalized fit, enhancing stability and support throughout your run.
Sustainability lies at the core of Mizuno’s values, and the Wave Rider 27 reflects this commitment. The plant-based wave plate, crafted with Pebax Rnew®, is a testament to the dedication to eco-conscious practices. Furthermore, the Wave Rider 27 incorporates more than 90% recycled content in the sockliner lining, upper body, and lining textile, making it a sustainable choice without compromising performance.
Shop the Wave Rider 27 here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]