SportsEdTV has signed an agreement with Paddlepro.com to support the marketing of racquet and paddle sports equipment. The deal includes a plan to create instruction libraries in three new sports on SportsEdTV – pickleball, padel, and beach tennis. SportsEdTV will also use its considerable global network of coaches and players to help Paddlepro.com drive traffic to its website.
“The relationship we have created with Paddlepro.com will leverage our digital assets to help Paddlepro.com grow its racquet sports penetration,” said Co-Founder & Chairman, Robert Mazzucchelli. He added, “We will help them leverage instruction content we will produce in three important sports for their e-commerce platform. This content will live on both platforms.”
“SportsEdTV is a great digital partner for Paddlepro.com,” said Bob Considine, owner of Paddlepro.com. “Introducing people to paddle sports today requires video content to get them excited and give a head start to their learning. As the retail leader in paddle sports, we also need to take the lead in providing basic instruction videos that will help us gain new entrants into these sports. Hopefully, these instructional videos and the perfect product selection will help players take their games to the next level,” Considine added.
The commercial alliance between SportsEdTV and Paddlepro.com will run through July 2022. SportsEdTV will feature Paddlepro.com advertising in a variety of formats on their website, will utilize clickable ad overlay technology to allow consumers to click ads while watching SportsEdTV videos, and will activate its worldwide network of contributors to garner increased support for the brand. SportsEdTV content will be featured on Paddlepro.com.
About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN, and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others, it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world champions and have been watched by viewers in every country in the world.
About Paddlepro.com: Since 2001, Paddlepro.com is recognized as an industry leader in paddle sports. We specialize in paddle sports such as Platform Tennis, Pickleball, Paddle Tennis, Beach Tennis, POP Tennis, and Paddleball. Our knowledge, expertise, vast inventory, and service cater to these niche paddle sports.