Sports Licensing Summit Reveals Panelists

Presented by Licensing International and the Sports & Fitness Industry Association, the event will feature insights from industry leaders including Fanatics, Hasbro, the NFLPA, and The Ohio State University.

SILVER SPRING, MD (December 14, 2022)Licensing International, the leading trade organization for the global brand licensing industry, and the Sports & Fitness Industry Association (SFIA), the top trade association for the sporting goods and fitness industry, have revealed the first wave of expert speakers participating in the brand-new Sports Licensing Summit.

The event will highlight the trends shaping the future of sports licensing, including Name, Image, and Likeness (NIL) rights, NFTs, and the shifting retail landscape. Sports Licensing Summit will feature insights from industry leaders including Altius, Fanatics, Hasbro, Learfield, the National Football League Players Association (NFLPA), Octane5, OneTeam Partners, and The Ohio State University. Additionally, the event will provide opportunities to network with sports licensing experts and develop new relationships.

Taking place on January 17, 2023, the Sports Licensing Summit: Sports Licensing in Focus event will be held at the Sahara Resort in Las Vegas prior to the Sports Licensing & Tailgate Show (January 18–20). Presentations and panels will be held from 1 pm – 5 pm, followed by cocktails and networking.

“This event is bringing together some of the brightest minds in the industry and we are thrilled to share their insights and strategies with the licensing community in partnership with SFIA,” says Maura Regan, President of Licensing International. “Sports licensing continues to evolve, expanding to touch categories including entertainment, music, and lifestyle. Sports Licensing Summit will gather experts from across the industry, creating new connections and driving the business forward.”

“We are excited to partner with Licensing International on this innovative new Summit as the sports licensing industry enters an exciting and rapidly changing space,” says Tom Cove, President & CEO of SFIA. “Licensed sports products have always been a reflection of the passion, creativity, and fun of the sports consumer—as a result, the industry carries remarkable energy and growth potential. Sports Licensing Summit will deliver actionable insights around those dynamics and offer access to top executives and decision-makers in the process.”

Sponsors for Sports Licensing Summit include The Brand Liaison, CounterFind, the National Football League Players Association (NFLPA), Octane5, and OneTeam Partners. Sportico is the event’s official media partner.

SFIA Members can reveal the special discount code for registration by signing into their SFIA account and clicking on “SLS Discount Code” under the “Members Only” Tab.

For more information on the program, click here.

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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit

ABOUT LICENSING INTERNATIONAL: Licensing International is the leading trade organization for the $315+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information.

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