SFIA Names The NPD Group as a 2022 Industry Leaders Summit Sponsor

SILVER SPRING, MD (October 17, 2022)The Sports and Fitness Industry Association (SFIA) is pleased to announce The NPD Group is back again as a Supporting Sponsor for the 2022 Industry Leaders Summit (ILS). The annual industry event will take place on October 25-26, 2022, in downtown Chicago.

The Industry Leaders Summit, presented by Credova, brings C-level industry folks together for networking and to discuss pressing topics in the industry, including manufacturing, consumer behavior and insights, trade and supply chain, the changing landscape of sports growth and consumption, and more.

“SFIA is excited to have The NPD Group back at ILS as a sponsor for our biggest annual event,” said Tom Cove, President & CEO, SFIA. “Our members and partners rely on NPD’s detailed insights and data across all channels to help them make strategic decisions for their businesses in the future.”

The NPD Group, which recently merged with Information Resources, Inc. (IRI), offers data, industry expertise, and prescriptive analytics to help its clients understand today’s retail landscape and prepare for the future.

Supported by NPD data, retailers and manufacturers can make the most informed decisions in a dynamic marketplace, and across nearly every aspect of business, including pricing, distribution, product assortment, sales, marketing, demand planning, product development, and more. By combining actual retail sales data from over 600,000 doors with industry expertise and analytics across more than 20 industries, NPD helps companies understand what is selling, who is buying, and the why behind the buy.

“We are appreciative of our continued partnership with SFIA and thrilled to be back at the ILS as a sponsor this year,” said Dirk Sorenson, Executive Director, NPD. “As an industry, we are now facing new challenges where an informed data-driven strategy is of the utmost benefit to both brands and retailers. Navigating shifts in demand during a time when economic uncertainty is a daily headline requires the sporting goods industry to use tools informed by data to improve pricing, product, and supply chain choices. With NPD’s ability to provide detailed sales data down to the item level, we are excited to contribute those very tools to SFIA’s membership and the industry more generally.”

“We are particularly looking forward to welcoming back Matt Powell to speak,” says Cove. “As NPD’s Sports Senior Industry Advisor, Matt is one of the most respected and widely followed analysts in the country on U.S. sports product industry retail trends.”

Seats are still open for the limited-attendance ILS event! Click here for more information on the ILS program, speaker lineup, and to register. For questions, sponsorship inquiries, or if you are a member of the media and would like to attend free of charge, contact [email protected].

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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit www.sfia.org.

ABOUT THE NPD GROUP: NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 21 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, food service, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

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