Final Batch of In-Depth Sports and Fitness Activity Reports Released Today
SILVER SPRING, MD (July 11, 2023) – The Sports & Fitness Industry Association (SFIA) has released its third and final batch of 2023 Single Sport Reports. A total of 91 sport-specific reports for a variety of sports and fitness activities are now available for purchase. Each report provides a detailed analysis and breakdown of participation by various demographics for each individual activity.
As reported in our 2023 Topline Participation Report, the number of Americans who engaged in some type of sport or fitness activity grew in 2022 for the fifth consecutive year. Additionally, the cumulative measure of “CORE” participant rates, which is a frequency measure used to capture those who participate in an activity enough times to reflect commitment and passion, increased for the fifth straight year – up 10.1% since 2017. This is critical as CORE participants are most likely to be consistent, knowledgeable customers and appreciate brand and technology differentiations, which helps the industry remain strong.
“We are excited to add three new reports to SFIA’s library of Single Sport Reports for 2023 – Trail Running, Hiking (Day), and Camping,” states Tom Cove, President & CEO, SFIA. “These reports round out our total of 91 reports, which our members find especially valuable for their deep dive into specific “demographic of participant” data, including Casual vs CORE participation, which can help organizations make better business decisions and plan for their future objectives.”
Final batch of 35 Single Sport Reports now available:
- Adventure Racing
- Archery
- Badminton
- Bowling
- Boxing for Fitness
- Camping
- Camping (RV)
- Fishing (Fly)
- Fishing (Freshwater/Other)
- Fishing (Saltwater)
- Hiking (Day)
- Hunting (Bow)
- Hunting (Handgun)
- Hunting (Rifle)
- Hunting (Shotgun)
- Ice Skating
- Jet Skiing
- Martial Arts
- MMA for Competition
- MMA for Fitness
- Racquetball
- Roller Skating (2 x 2 Wheels)
- Roller Skating (Inline Wheels)
- Sailing
- Scuba Diving
- Shooting (Sport Clays)
- Shooting (Trap/Skeet)
- Snorkeling
- Squash
- Table Tennis
- Target Shooting (Handgun)
- Target Shooting (Rifle)
- Trail Running
- Triathlon (Non-Traditional/Off-Road)
- Triathlon (Traditional/Road)
This is the third and final batch of Single Sport Reports released for 2023. All 91 Single Sport Reports are all available for purchase.
All 2023 SFIA Single Sport and Fitness Participation Reports are $100 each for SFIA Members and $300 per report for non-members.
These reports are provided free of charge to members of the media.
If you are interested in a copy of any of the reports or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
## #
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.