March 30: 10am EST / 3pm GMT / 4pm CET – hosted by Corsearch
With the explosion of platforms such as TikTok and Instagram, how can brands take advantage of the commercial opportunities while protecting themselves and their consumers? And what does this mean for other new social channels? This webinar from Corsearch will cover key insights into the rise and rise of Gen Z in the social media space, and what brands can to do to take advantage of the opportunities while protecting themselves and their consumers?
What you’ll learn:
- Why Gen Z are different – and important.
- How to connect with Gen Z online, and which channels to focus on.
- Gen Z and counterfeits – what do they know?
- What does the future look like?
Tune in to hear exclusive content from the INSYNC Summit followed by a live Q&A with industry luminaries, Max Klymenko (KLYM&CO), Alastair Gray (Tommy Hilfiger), and Piers Barclay (Corsearch).
Speakers:
Alastair Gray: Head of Digital IP Enforcement, Tommy Hilfiger
Max Klymenko: Social Media Consultant & Content Creator
Piers Barclay – Moderator: VP Strategy, Corsearch
Click here to register for the webinar.
Mizuno’s first collaboration with ROXY, a women’s brand that originated on the beach.
On March 1st, Mizuno will be releasing the “WAVE RIDER 26 ROXY”, the brand’s first collaborative running shoe with ROXY, a brand for women who love beach culture and active lifestyles. This shoe will be available on Mizuno’s online store and at sporting goods stores throughout the world.
The collaboration between ROXY, a brand that celebrates women with positive energy and supports female athletes such as world-class surfers, and Mizuno, which encourages top athletes and sports enthusiasts to always go further under the brand slogan “REACH BEYOND,” was realized as a result of their common aspirations. The collaboration was further strengthened by the two brands’ shared commitment to global environmental preservation.
The collaborative model is based on the WAVE RIDER 26, a running shoe for beginner and intermediate runners. The shoe offers excellent comfort that will keep you moving forward, and the sole is made with Mizuno’s proprietary “MIZUNO ENERZY,” a highly resilient sole material. In addition, Mizuno’s core function, “MIZUNO WAVE,” provides both cushioning and stability. They are available in two colorways, a warm pink combined with coral and turquoise, and the design incorporates a stylish surf spirit that will make you want to run from the beach to your favorite park.
The shoes are made with recycled polyester and plant-derived materials, and consideration is also given to reducing the environmental impact in the manufacturing process. Both brands have held the utmost respect for nature for almost 30 years, and their commitment and passion for protecting the global environment, which is our playground, have come together to create this product.
Features of the “WAVE RIDER 26 ROXY”
The WAVE RIDER series is Mizuno’s most popular running shoe series, with over 10 million pairs sold globally since its debut in 1997, and is characterized by its smooth running comfort. The “WAVE RIDER 26,” on which the “WAVE RIDER 26 ROXY” is based, is the 26th generation model in the series.
MIZUNO ENERZY
“MIZUNO ENERZY,” which is used in the “WAVE RIDER 26 ROXY”, is Mizuno’s proprietary material that provides soft cushioning and high energy return and was developed by utilizing the brand’s extensive knowledge on resilience accumulated through the development of equipment outside the category of shoes as a general sporting goods manufacturer.
Made with environmentally friendly materials
The “WAVE RIDER 26 ROXY” is made of eco-friendly materials. Recycled polyester is used for the mesh upper and mesh lining material, and the “MIZUNO WAVE” plate is made with bio-based thermoplastic derived from castor beans.
Design
Based on the functionality, style, and femininity that the ROXY brand values, the shoe has adopted a design that is inspired by mountains and oceans. They are available in two colors, pink and coral, and turquoise, and can be matched with apparel products, including tops and bottoms from ROXY.
Sales channels
Approximately 20,000 pairs will be sold on Mizuno’s online store and at sporting goods stores throughout the world. In addition, they will be available on roxy.com and at select shops around the world.
About ROXY
ROXY, a brand of Boardriders, Inc., has been celebrating the power of women to make waves and move mountains since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness, and yoga & cultivating a breed of female pioneers who changed the course of sports, ROXY has empowered all women to challenge the status quo in every arena of their lives.
Shop the Wave Rider 26 ROXY here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]
Commitment to perfection is materialized in the new Wave Rebellion Pro.
PEACHTREE CORNERS, GA, February 20, 2023 – Mizuno, a global leader in sports apparel and equipment, has launched the Wave Rebellion Pro. Commitment to perfection inspired Mizuno to engineer this ideal shoe for distance racers. Whether you’re racing a marathon, half marathon, 10k, or just looking to feel fast that day, take aim at your personal best with Mizuno’s first-ever carbon-reinforced wave plate, and Smooth Speed Assist design that supports and strikes at all the right angles.
The Wave Rebellion Pro has an inventive design shape that is one of the first to be on the market. This shoe is ideal for marathon distance runners and features MIZUNO ENERZY LITE+, MIZUNO WAVE®, Mizuno’s first-ever carbon-reinforced wave plate, and exceptional grip due to the G3 outsole. The unique shape of the Wave Rebellion Pro comes from Mizuno’s track and field DNA. Taking key learnings from Mizuno’s sprint spikes combined with the latest and greatest midsole foams, such as MIZUNO ENERZY LITE, allows for an extended duration of time for the athlete to sustain their maximum speed over longer distances.
The concept of this shoe was created to reduce the workload on the calf and achilles, so the runner has more energy for the finishing sprint at the end of the race. Mizuno’s Smooth Speed Assist technology can be seen in the midsole geometry of the Wave Rebellion Pro; it’s designed to keep the runner running fast and efficiently in the midfoot area of their gait. This shoe also prioritizes sustainability and Mizuno’s Crew 21 mission by including a plant-based wave plate, more than 90% recycled content on the upper body lining textile, and more than 90% Recycled content on the sock liner lining. This shoe also features a 35mm forefoot stack, a 39mm heel stack, and a 4mm heel-toe drop. This innovative Wave Rebellion Pro is just the thing to take your speed to the next level.
Shop the Wave Rebellion Pro here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]
Mizuno enters into an agreement with Midnight Runners, a running community with a global reach.
PEACHTREE CORNERS, GA, February 20, 2023 – Mizuno, a global leader in sports apparel and equipment, and Midnight Runners announce a joint agreement, paving the way for Mizuno to become the official sponsor from February 2023 through January 2026.
Commenting on the upcoming partnership with Mizuno, Julie Hambleton, Crew Support, Social Media Manager, and Community Builder from Midnight Runners, states, “Our goal at Midnight Runners has and always will be to bring accessible, fun fitness to as many people around the world as we can in a way that connects those people to each other and to their city. We’re very excited to be working with Mizuno to continue to spread the joy and magic of running.”
By supporting the Midnight Runners’ activities, Mizuno aims to spread the joy of running and connect people around the world while putting into practice its corporate philosophy of “contributing to society through the advancement of sporting goods and the promotion of sports” and spreading the Mizuno Running slogan; “All runners. All runs.” Mizuno Corporation’s Global Corporate & Marketing Office Senior Manager, Kojiro Sampei, is thrilled to announce the partnership with Midnight Runners, “Running is one of the most important categories for Mizuno’s global business strategy. We are very pleased to announce this agreement with Midnight Runners, as it will not only increase Mizuno’s brand presence in major cities around the world but will highlight Mizuno’s commitment to celebrating diversity by bringing people together through the power of sport.”
About Midnight Runners
Midnight Runners is a social network founded in London in 2015 and has evolved into a global social network of runners that meet weekly after-hours for a “boot camp” group run (5-10 km), regardless of the background or athletic ability of participants. Currently, the club’s activities have expanded to 15 major cities*1 around the world. Volunteer “crew captains” are assigned at each location and are responsible for planning and executing each event. There are approximately 80,000 annual participants. The club’s brand value is “We exist to connect people from diverse backgrounds and enrich lives through the shared joy of running together.”
*1: New York (USA), Boston (USA), Los Angeles (USA), San Francisco (USA), Toronto (Canada), London (UK), Paris (France), Berlin (Germany), Barcelona (Spain), Sydney (Australia), Hong Kong (China), Mexico City (Mexico), Bogota (Colombia), Santiago (Chile), Buenos Aires (Argentina).
For further information on Midnight Runners, visit, www.midnightrunners.com.
The shoe is loaded with Mizuno’s signature features to keep you comfortable on even the harshest terrain.
The Mizuno Wave Mujin 9 targets a neutral pronator and experienced runner who usually runs long distances with a competitive spirit and wants the utmost quality in their running footwear. It ensures a maximum cushioned trail shoe with a fixation on weight minimization, deliberately designed to be the lightest Mujin model in the last five years. The Wave Mujin 9 offers the optimal balance between protection and lightweight, both of which are critical components for the exotic conditions of trail running. Mizuno aimed at answering the following question; “How can we remove the weight of excess materials while simultaneously enhancing the protection levels of a trail shoe?” While retaining its critical protective parts across the upper mesh and PU sock liner, the Wave Mujin 9 decreased its weight from 12.5 ounces to 12 ounces compared to its predecessor.
The Michelin rubber on the outsole provides grip, lightness, and technology through the use of a DC rubber compound, lighter all-around rubber compounds, and a new LUG design technology. More specifically, the LUG technology provides traction and adaptability to the outsole, including arc sculptures for stability and traction when powering over obstacles and a robust heel for durability. The wider gauge of 12mm with Michelin rubber and traction Lugs adds to the already improved traction and stability characteristics of its outsole. TPU support panels were additionally supplemented across the heel and ankle area, ensuring a comfortable, stable, and secure fit.
The Mujin 9’s midsole includes a full-length foam-based Mizuno Wave construction, bounded by the U4icX upper midsole and Mizuno Enerzy bottom midsole from toe to heel, providing unmatched cushioning, energy return, and stability. The Wave construction, created with EVA at two levels of hardness, enhances stability without sacrificing cushioning, enabling smoother runs in tough terrains.
Its revolutionized upper design now comprises a breathable mesh for comfort while running long distances in trail environments. Its half-gusset tongue also provides a secure fit, eliminating the necessity of any tongue readjustment while running continuously. The side panels included on the sides of the upper design securely holds the runner’s foot in place, preventing any unneeded lateral movement that may cause instability while running. In terms of sustainability, more than 90% of recycled materials were used in the upper lining textile, sock liner, and shoelace.
Shop the Wave Mujin 9 here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]
PEACHTREE CORNERS, GA, January 20, 2023 – Mizuno, a global leader in sports apparel and equipment, has launched the Wave Rebellion Flash. With the Wave Rebellion Flash, it’s always go time; this shoe is catered toward distance runners and anyone looking to feel fast.
Runners can feel the cushion of the MIZUNO ENERZY LITE, combined with MIZUNO ENERZY FOAM and a glass fiber-reinforced wave plate. The main advantage of a glass fiber-reinforced wave plate is that it is 1141% more responsive than Mizuno’s standard Pebax® wave plate. Priced at $160, the Wave Rebellion Flash offers all the perks of a distance shoe without the hefty price tag. The Wave Rebellion Flash also hones in on sustainability by including a plant-based wave plate, more than 90% recycled content on the upper body lining textile, and more than 90% Recycled content on the sock liner lining. Additionally, the G3 outsole creates traction that keeps you ruling the road and turning every day runs into anything but ordinary.
Shop the Wave Rebbelion Flash here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]
Tuesday, December 20, 2022
The Sports & Fitness Industry Association has released the 2022 Year End Review. The letter includes a note from President & CEO, Tom Cove, and highlights the successes of SFIA in support of our members and partners from 2022.
Click here to read the letter.
For more information or for questions, please contact [email protected].
PFAS: A Scientific, Legal, and Regulatory Overview of Risk, Trends, and Best Practices Webinar
Per- and polyfluoroalkyl substances (PFAS) (aka forever chemicals) are an emerging concern for business. With legislation taking effect in 2023, companies need to understand their risks and compliance obligations, as well as potential legal actions.
PFAS are commonly found in various consumer products, including cookware, textiles, outerwear, and food packaging, and currently are at the forefront of environmental scrutiny by regulators, NGOs, and the media. There is a growing patchwork of laws that companies must comply with, including a significant cross-over with California’s Prop. 65. Additionally, even products and raw materials that claim to be PFAS-free may actually contain PFAS, especially in light of the varying and increasingly inclusive definitions of the term “PFAS”.
This webinar from Buchalter and Exponent will provide an overview of the states and laws at the forefront of PFAS legislation, litigation trends involving PFAS, and practical tips for handling compliance throughout the supply chain. The presenters will discuss:
· Evolving regulations and liability climate that is impacting consumer products
· Strategies to address evolving compliance requirements and evolving liability risks
· PFAS detection, quantification methods, and the challenges faced when adapting these methodologies to consumer products
Thursday, December 1, 2022 | 11:00 AM PT
Speakers
Anne Marie Ellis | Shareholder, Buchalter (Irvine, CA)
Sarahann M. Rackl, Ph.D., P.E. | Exponent
Brian Drollette, Ph.D. | Exponent
Click here to register for the free webinar.
*Approved for 1-Hour MCLE Credit in California*
Monday, November 14
The SFIA Council meetings are historically held in January at the various coaches’ conventions, but a number of them will move to April 17, 2023, as part of the revised SFIA/NFHS/NCAA Scholastic Team Sports Conference. This includes Baseball/Softball, Lacrosse, Football, Volleyball, and Soccer Councils.
We are moving these Council meetings to April to provide more value and content for the various sport categories at the April meeting. The meetings will incorporate participation reports, NOCSAE updates, rules updates by the Federation and the NCAA, and content specific to the business of those sports in the scholastic environment.
The Council meetings listed above will take place on Monday, April 17th, followed by a full day of content-rich presentations focused on the scholastic team sports world on Tuesday, April 18th. We will be at the Conrad Hilton Hotel in Indianapolis, the same location as last year’s in-person conference.
Please mark the dates in your calendar right now. More information on the SFIA/NFHS/NCAA Scholastic Team Sports Conference will be available soon. We look forward to working with the NFHS and the NCAA to produce an outstanding opportunity to bring the industry together in April.
For more information or for questions, please contact [email protected].
Pickleheads, an SFIA startup member, is building the #1 online destination for pickleball players. Think Strava for pickleball.
They’ve just launched their court finder and it’s already the best one out there. Organic traffic is up 10x since Aug 1st. Soon, users will be able to organize sessions, join leagues, buy gear and more.
Pickleball is the fastest-growing sport in America due to its social nature and accessibility. Insiders believe the sport will reach 40M players in the next decade. Lebron James, Drew Brees, Tom Brady, Gary Vee and others are pouring money into the sport.
If you’re a brand or accredited investor who’s interested in a conversation, please reach out to [email protected].