Stahls’ Serves as New Sponsor of SFIA Industry Leaders Summit

The annual conference hosts 250+ C-level executives from the sports & fitness industry

SILVER SPRING, MD (Aug. 6, 2019) – The Sports & Fitness Industry Association (SFIA) is excited to announce a new strategic partnership with Stahls’, the world’s largest manufacturer of garment decoration materials and equipment. The heat printing giant, Stahls’, grew from the Stahl family business, beginning almost 90 years ago. The company serves as an expert in the trade of pre-cut and custom athletic numbers, letters and logos, making them a premier source for sportswear, apparel and promotional products.

Teams, leagues, individuals and businesses rely on Stahls’ for customization of branded apparel and equipment. The art of heat transfer allows customers to bring ideas to life that will help contribute to their success and profitability, whether be on the field or in the conference room.

“The ability to personalize sportswear and equipment is a huge asset to our industry,” said Tom Cove, SFIA President and CEO. “Stahls’ innovation allows companies to maximize on partnerships and monetize new opportunities through personal branding. We are proud to partner with a world-leading innovator working day after day to improve our industry.”  

“We owe our longevity as a supplier to our ability of providing heat printing solutions for all types of performance fabrics, including highly technical materials. Stahls’ heat printing products, equipment and services make it possible to personalize jerseys under quick-turn deadlines with superior results,” stated Carleen Gray, CEO GroupeSTAHL North America. “We look forward to working with SFIA members, bringing you fast and innovative solutions for team jersey customization.” 

The SFIA Industry Leaders Summit is an annual conference for C-level executives in the sports and fitness industry. The event hosts a wide range of speakers from inside and outside the industry to discuss trends, challenges and opportunities pertinent to the market landscape. SFIA corporate partners create a bridge between industry professionals and the companies most closely connected and committed to serving the sports and fitness industry. The commitments made by the select partners support the broad range of member services and professional development opportunities provided to SFIA members throughout the summit, such as networking, educational sessions, thought leadership and relationship building. 

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit

ABOUT STAHLS’: Stahls’, a GroupeSTAHL company, is a world leader specializing in the development, manufacturing, and distribution of heat printing technologies. Stahls’ provides customers with the most cost effective and efficient ways to decorate garments. Stahls’ is located in Sterling Heights, MI, with GroupeSTAHL operations located throughout North and South America, Europe, Asia, and Australia. For more information, go to, call 800.4.STAHLS, or email [email protected].


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