Date: 10/8/21
SportsEdTV today announces an agreement with Wilson Sporting Goods Co.to support the marketing of Wilson’s new line of basketballs. The deal includes the use of Wilson basketballs in SportsEdTV video instruction content, ads on SportsEdTV’s website, and clickable ads on basketball videos featured on the website. SportsEdTV will also use its considerable global network of coaches and players to help Wilson grow its global basketball community through camps, leagues, and basketball programs.
“The relationship we have created with Wilson will leverage our assets — digital and non-digital — to help Wilson grow its basketball penetration,” said Co-Founder & Chairman, Robert Mazzucchelli. He added, “We will help them leverage the renewed brand awareness and visibility created by their new NBA deal and use our platform to turn that attention into sales.”
“SportsEdTV is a natural fit for Wilson basketball,” said Blake Rus, Brand Manager, Team Sports for Wilson Sporting Goods. “New people are starting to play basketball every day and are turning to online learning platforms like SportsEdTV to improve their skills. It is a perfect time and environment to introduce them to our line of basketballs.”
The partnership between SportsEdTV and Wilson Basketball will run through the 2021-2022 basketball season. SportsEdTV will feature Wilson basketball advertising in a variety of formats on their website, will utilize clickable ad overlay technology to allow consumers to click ads while watching SportsEdTV videos, and will activate its worldwide network of contributors, led by former Miami Heat player and SportsEdTV Executive Director of Basketball Mark Strickland, to garner increased support for the brand.
About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN, and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others, it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world champions – and have been watched by viewers in every country in the world.
About Wilson Sporting Goods: Chicago, USA-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, sportswear, and accessories. The Company brings more than a century of innovation to sport at every level of play. It uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Visit www.wilson.com for more information.
In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Basketball Africa League (BAL) and FIBA 3×3.