SFIA to Launch New Virtual Conference

 First-ever digital event, “Back on Track,” set for September 23-24, 2020

SILVER SPRING, MD (July 28, 2020) – The Sports & Fitness Industry Association (SFIA)will convene Back on Track: Insights and Strategies as a virtual conference to explore how the sports and fitness industry is approaching COVID-19 challenges and opportunities after months of marketplace disruption.  

The SFIA Back on Track event is designed to draw executive attendance from footwear, apparel, equipment and accessories brands and retailers, professional leagues, financial institutions, marketing and advertising agencies, and media. It will feature one-on-one interviews with business leaders, roundtable panels with industry and sport organization executives and data-driven research. Confirmed speakers include Champion/Hanes Group President, Jon Ram; Walmart.com General Manager for Sport/Fitness, Jake Griffith; NHL Executive Vice President, Kim Davis; NFL Vice President for High School and Youth Football, Roman Oben; McKinsey Consulting Lead Partners for Sporting Goods and Fitness, Eric Falardeau, Alexander Thiel and Sabine Becker; Molten USA President, Melissa Dawson; Riddell Sports CEO, Dan Arment; National Federation of High Schools Executive Director, Dr. Karissa Neihoff; Good Sports CEO, Melissa Harper; adidas Senior Director of Corporate Affairs, Kurt Tandan; Technogym President, Marco Zambianchi; and more to be announced. Matt Powell, NPD Lead Sports Industry Analyst, will also be featured with his deep dive on industry trends.  

“The concept is to focus directly on our industry’s recovery, and in some cases, re-imagining,” said Tom Cove, SFIA CEO and President. “Recognizing the fatigue we can all feel about the pandemic’s negative impacts, we are looking to emphasize our industry focus on future solutions.” 

Back on Track will also offer a new interactive component, encouraging attendees to virtually participate in conversation tables around specific topic areas, including on Diversity & Inclusion, HR and Return to Work Protocols, Trade/Tariffs, Youth Sports Return to Play, and Fitness Industry – Return to Gyms/Studios.

The event will run over two days, with three to four sessions each day, broken up throughout the day, designed to allow maximum flexibility to the virtual attendee.   

To register for SFIA’s Back on Track and to see the full agenda, click here.

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