SFIA Ask Congress to Reign in Online Sales of Fake Products

Washington, D.C. (May 14, 2024): On May 14, Bill Sells, SFIA SVP of Government & Public Affairs, joined the SHOP SAFE coalition on Capitol Hill to promote legislation requiring online sellers to follow the same rules as brick-and-mortar retailers before listing products for sale. The growth of the online marketplace has led to a significant increase in counterfeit sales of sports equipment & fitness products. The National Association of Manufacturers puts the total revenue lost due to counterfeits at $130 billion annually and is still growing as more consumers make online purchases.

The SHOP SAFE Act is bipartisan legislation to reduce online counterfeit sales by requiring e-commerce websites to follow the same requirements as brick-and-mortar retailers in determining the authenticity of a product sold on their platform. Under the legislation, an online seller would be held liable for any harm caused by a fake product sold on their site. The SHOP SAFE Act is supported by a broad coalition of interests. The National Association of Manufacturers, Online Pharmacies, Home Appliances, Toys, Auto-Parts, Childrenswear, and Apparel & Footwear industries joined SFIA in SHOP SAFE meetings with Congress on May 14. 

For more information or for questions, please contact Bill Sells, SVP, Government & Public Affairs, at [email protected].

Bill Sells joins Shop Safe Coalition to reduce online counterfeit sales by requiring online sellers follow the same authenticity validation process for sports & fitness equipment as brick & mortar retailers.

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