Port Washington, NY, March 3, 2021 – The NPD Group today revealed the winners of its first ever Outdoor Sports Industry Performance Awards. The awards acknowledge the fastest-growing brands of 2020 across the major outdoor categories in the U.S. including snow sports equipment, according to NPD’s Retail Tracking Service.
The outdoor market generated $6.1 billion in U.S. retail sales in 2020,* and snow specialty brought in $2.5 billion season-to-date through December 2020.** As consumers have sought ways to be active, outside, and practice social distancing both in their backyards and other outdoor settings, camping (+36%), water sports (+19%), and additional areas of the market experienced year-over-year growth in sales.
Below are the top performing brands of 2020 in the U.S., based on dollar sales growth versus the prior year.
Sports practice. “Congratulations to the award winners. We wish all of you, and our industry in its entirety, a healthy and successful rest of the year.”
*Source: The NPD Group/ Retail Tracking Service, Outdoor Specialty and Sport Specialty E-commerce Channels, Dollar Sales, Jan.-Dec. 2020
**Source: The NPD Group/ Retail Tracking Service, Snow Specialty and Snow Internet Channels, Dollar Sales, Aug.-Dec. 2020
About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.