Team Sports Category Records Highest Number of Participation in Nearly 10 Years

(October 8, 2024) – The Sports & Fitness Industry Association (SFIA) has released its 2024 U.S. Trends in Team Sports Report, which examines participation and market trends from 2023 in team sports and features in-depth data analysis of age group participation and specific takeaways. The report breaks down data for 24 different team sports by youth and young adult team sports participation and includes information on coaches, training, and trends to watch for in 2024.

SFIA data for the team sports category shows that there were roughly 8 million more team sports participants in 2023 than in 2022, an 11% increase. This participation number is the highest number of team sports participants since 2014 and is the third-straight year of positive gains. From 2022 to 2023, 20 of 24 team sports that SFIA tracks increased its participation figures, with only four sports not seeing increases.

CORE team sports participation and overall play occasions are both still down from pre-pandemic levels, however, we are seeing signs of recovery and positive developments in the data. CORE team sports participation is still significantly down from 2019 levels, but the majority of team sports (14 of 24) increased their CORE participation figures from 2022 to 2023, and we expect that number to grow in 2024. While play occasions were also down for 18 of 24 sports since 2019, 18 of 24 sports did see one-year increases in play occasions, meaning this number appears to be on its way to recovery.

“The 2024 U.S. Trends in Team Sports Report highlights a remarkable resurgence in team sports participation, with an 11% increase from 2022 to 2023, marking the highest number of participants since 2014. This growth underscores the resilience and enduring appeal of team sports in our communities,” states Alex Kerman, Senior Director, Research & Business Operations, SFIA. “While we celebrate these gains, the industry needs to continue to focus on converting casual players to CORE players so we can strive towards a full recovery to pre-pandemic levels.”

In 2023, sport per participant continued its downward trend. On average, people aged 6+ played 1.73 sports, the lowest figure in the last decade and the first time this number has gone below 1.80. Alternatively, the sport per participant number for people in the 6-12 and 13-17 age groups individually did go up slightly from 2022 to 2023. While youth sports participation (ages 6-17) remained flat from 2022 to 2023, team sports participation did in fact experience growth for those 18+.

The 2024 Trends in Team Sports Report is free to SFIA Members and is available to the public for purchase by clicking here for $650.

The report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

# # #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

Will Present for Judging Panel of Sports and Fitness Executives and Investors 

(September 16, 2024) – The Sports & Fitness Industry Association (SFIA) announced today that it has selected 11 finalists to compete in the 2024 SFIA Start-Up Challenge. The Start-Up Challenge, now in its eighth year, champions innovative entrepreneurs who are revolutionizing the sports and fitness sector through cutting-edge products, technologies, and concepts.

The first part of the competition will take place on Thursday, September 26, 2024, with the Virtual Q&A Session. At the conclusion of the Q&A session, the top three finalists will be selected to move on to compete for the chance to be the Challenge Champion at the Start-Up Challenge Main Event on October 29, 2024, at Babson College – in coordination with SFIA’s Boston Super Regional.

The applicant pool includes entrepreneurs from around the world, representing all segments of the sports and fitness industry, including performance and strength/conditioning products, technologies and apps powered by AI, and more.

All finalists will receive an invite to participate in the live Virtual Q&A Session (September 26) to pitch their product or service to a panel of esteemed judges made up of industry executives, investors, retailers, and thought leaders. In addition, all finalists will receive one year of SFIA membership, a logo feature in an SFIA research report, a five-minute pitch video, real-time feedback from industry decision-makers and executives, and personal introductions.

The 2024 finalists are:

In addition to all the prizes listed above, the grand prize winner, who will be selected amongst three finalists at the Start-Up Challenge Main Event (October 29) will receive a 2025 SFIA Start-Up Challenge judges’ seat, national media coverage, a spotlight in an SFIA Research Report, and the opportunity to network and connect with SFIA Members at an SFIA event – including free event registration, a speaking opportunity, and public recognition as ‘Start-Up Challenge Winner’ at an SFIA event.

“Americans are valuing and pursuing active lifestyles more than ever before, and with that comes the need to innovate and create inspiring new products and ideas,” said Tom Cove, President & CEO, SFIA. “As the SFIA hosts its eighth Start-Up Challenge in 2024, we are excited to again highlight next-gen advancements to help enhance the sports and fitness industry.”

For more on the 2024 Start-Up Challenge, visit www.sfiastartupchallenge.org.

If you are interested in an interview with one of the Start-Up Challenge finalists or a member of the SFIA team, please contact Lisa Futterman at [email protected].

###

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

Final Batch of 39 In-Depth Sports and Fitness Activity Reports Released Today

September 11, 2024 – The Sports & Fitness Industry Association (SFIA) has released its third and final series of Single Sport Reports for 2024. A total of 91 sport-specific reports for a variety of sports and fitness activities over the seven categories SFIA tracks are now available for purchase.

As reported in our 2024 Topline Participation Report, 242 million Americans, or 78.8% of Americans, participated in an activity one or more times in 2023, a 2.2% increase from last year. The number of people that have participated in an activity has increased every single year for a milestone of 10 years, growing by 5 million in 2023. Inactivity also decreased to its lowest number since SFIA began tracking the metric.

“We are excited to add one new report to SFIA’s library of Single Sport Reports for 2024 – Football (7v7),” states Alex Kerman, Senior Director, Research & Business Operations, SFIA. “These reports round out our total of 91 reports, which our members find especially valuable for their deep-dive into specific ‘demographic of participant’ data, including Casual vs CORE participation, which can help organizations make better business decisions and plan for their future objectives.”

These reports provide a detailed analysis and breakdown of participation by various demographics and by specific sport or fitness activity. This includes data on participation as defined by gender, participation frequency, age, geographic region, household income, education level, cross-sport/activity participation, and ethnicity.

The following 39 Single Sport Reports are now available:

This is the third and final series of SFIA Single Sport Reports released for 2024. All 91 Single Sport and Fitness Participation Reports are now available for purchase for $100 per report for SFIA Members and $300 per report for Non-Members.

These reports are provided free of charge to members of the media. If you are interested in a copy of any of the reports or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

## #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

(September 4, 2024) – The Sports & Fitness Industry Association (SFIA) Board of Directors has appointed Todd Smith as President and Chief Executive Officer for the association, effective October 1, 2024. Smith will succeed current President/CEO, Tom Cove, who earlier this year announced his retirement after leading the organization since 2005.

“I am excited to have Todd join the SFIA,” said Jon Ram, Chairman of the SFIA Board of Directors and former CEO, C&J Clarks Shoes. “He embodies the energy and values of the SFIA and our members. It was a challenging process to find a leader capable and suitable of following in Tom’s footsteps and exceptional leadership. Todd’s leadership and strong track record will enable the SFIA to continue to excel in its work to represent our dynamic industry and our amazing members.”

Smith joins the SFIA, whose members consist of hundreds of brands, manufacturers, and retailers in the sports products industry, after serving as the Senior Vice President at the U.S. Chamber of Commerce, the world’s largest business organization. In this role, he was a leader in expanding the association’s membership network, creating new programs and resources for U.S. Chamber members, and advancing the advocacy and policy priorities of the business community.

Smith brings to the SFIA CEO role a strong knowledge and passion for the sports and fitness industry. Prior to joining the U.S. Chamber of Commerce, Smith was a Director of Global Partnerships for AEG, a global leader in the sports and entertainment industry. His extensive industry experience, having worked across the professional sports sector with the NBA’s Sacramento Kings, NHL’s LA Kings, and MLS’s LA Galaxy as a leader in sponsorship sales, marketing, and fan development, provides Smith with a deep understanding of the needs of SFIA’s members. He holds a master’s degree in sports management from LSU and a bachelor’s degree from UCLA. 

“I’m thrilled to have Todd coming aboard,” said Mike Zlaket, Chair of the SFIA Board Search Committee and CEO of Rawlings Sporting Goods. “Tom Cove is retiring with a long, successful legacy and leaves big shoes to fill, and Todd really checked all the boxes during the search process. I am confident he will be a tremendous leader who will represent our industry with class, creativity, and passion, and I know we have a very bright future ahead of us under Todd’s leadership.”

Media Contact:
Lisa Futterman | [email protected]

###

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

24 Fitness Activity Single Sport Reports Are Now Available; Join 28 Previously Released

August 13, 2024 – The Sports & Fitness Industry Association (SFIA) has released its second of three series of 2024 Single Sport Reports, including 24 individual reports from the fitness activity category – including conditioning, strength, and aerobic activities. SFIA has now released a total of 52 single sport reports from the team sports, individual, racquet (pickleball), and fitness categories.

As reported in our 2024 Topline Participation Report, many health club-based activities, such as Treadmill, Stair-Climbing, Rowing Machine, and most class-based fitness activities, such as Barre, Pilates, and Yoga, saw good gains in participation in 2023, following the limited access to them during the pandemic period.

“The fitness sports category continues to have the most participants with around 208 million people participating in fitness activities – the only category that has over 200 million participants,” said Alex Kerman, Senior Director, Research & Business Operations, SFIA. “This second series of SFIA’s Single Sport Reports will show drill-down data for all fitness activities, providing an in-depth breakdown of participation and trends over a 5-year period.”

These reports provide a detailed analysis and breakdown of participation by various demographics and by specific sport or fitness activity. This includes data on participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level, cross-sport/activity participation, and ethnicity.

The following 24 Single Sport Reports are now available:

This is the second series of SFIA Single Sport Reports released for 2024. 28 Single Sport Reports are also available for purchase from the team, racquet, and action sports categories.

52 2024 SFIA Single Sport and Fitness Participation Reports are now available for $100 per report for SFIA Members and $300 per report for Non-Members.

These reports are provided free of charge to members of the media. If you are interested in a copy of any of the reports or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

## #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

28 Individual Single Sport Reports Are Now Available for Purchase

July 11, 2024 – The Sports & Fitness Industry Association (SFIA) has released the first series of 2024 Single Sport Reports, including 28 individual sport reports from the team sports, racquet sports, and individual sports categories. These reports provide a detailed analysis and breakdown of participation by various demographics and by specific sport or fitness activity.

As reported in our 2024 Topline Participation Report, all of the seven major sport and fitness physical activity categories showed increased year-over-year rates of participation, with team sports seeing 10.8% growth. Additionally, 20 of the 24 Team Sports categories tracked by SFIA showed increases, whereas only five showed increases the previous year. The number of team sports participants has now exceeded pre-COVID-19 pandemic levels from 2019. This first series of SFIA’s Single Sport Reports will show drill-down data for all team sports, as well as individual sports, and pickleball.

“The rate of Americans participating in overall physical activity continued to increase in 2023 – an extremely positive trend that we continue to monitor,” said Alex Kerman, Senior Director, Research & Business Operations, SFIA. “Our Single Sport Report series offers detailed, actionable data on various team sports, including baseball, outdoor soccer, and flag football as well as pickleball, the fastest growing sport in the US.”

Each report provides a detailed analysis and breakdown of participation by various demographics for the specific sport or activity. This includes data on participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level, cross-sport/activity participation, and ethnicity. 

The following 28 Single Sport Reports are now available:

All 2024 SFIA Single Sport and Fitness Participation Reports are $100 each for SFIA Members and $300 per report for Non-Members.

These reports are provided free of charge to members of the media. If you are interested in a copy of any of the reports or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

## #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

(June 13, 2024) – The Sports & Fitness Industry Association (SFIA) today announced that President & CEO Tom Cove will retire effective October 4, 2024. Cove has led the organization since 2005 and previously served as SFIA’s Vice President of Government Relations for more than 13 years.

During his tenure, Cove oversaw the transformation of the association from a traditional tradeshow-focused manufacturers group into a full-service industry organization delivering unparalleled sport and business advocacy, world-class sports participation research and analysis, innovative thought leadership and events, and a wide variety of targeted member services to address the specific needs of industry companies. In 2014, Cove led the Board of Directors through a foundational strategic review and rebranding process for the 108-year-old organization that re-established its mission and strengthened its foundation for generations to come.

Among Cove’s signature leadership accomplishments were the Congressional passage and funding of the Carol White PEP program, which drove almost $1 billion into local physical education programs around the country; the ground-breaking program to eliminate child labor in global soccer ball production, for which SFIA was awarded the Corporate Conscience Award; the Industry Participation Plan (IPP), a multi-million dollar collaboration which coalesced the entire sports and fitness industry to support legislation and grassroots programs to increase physical activity and sports participation; the establishment of National PE Day and National Health Through Fitness Day, bringing hundreds of celebrity athletes and industry executives to lobby Capitol Hill annually; and the creation of SFIA’s Start Up Challenge, Sports & Technology Conference, Industry Leaders Summit, Litigation and Risk Management Summit, Team Sports Conference, and multiple other national industry events.   

Current SFIA Board Chair Jon Ram praised Cove’s leadership, stating, “Tom has been a true visionary, always pushing the industry forward. His passion for sports and fitness has been evident in every initiative he has undertaken. We thank him for his immense contributions and wish him the best in his well-deserved retirement.”

“Tom’s dedication and vision have been invaluable to SFIA and the entire sports and fitness industry,” said Chris Clawson, General Manager of Gymtech, and former SFIA Board Chairman. “His tireless efforts have positioned SFIA as a leader in promoting physical activity and sports participation. We are grateful for his years of service and the lasting impact he has made.”

Industry leaders also expressed their appreciation for Cove’s work. “Tom has been a fantastic partner to Brooks and a strong advocate for the running community,” said Dan Sheridan, CEO of Brooks Running. “His commitment to promoting healthy lifestyles through sports and fitness has been truly inspiring.”

Roman Oben, VP of Strategy for the NFL commended Cove’s efforts in promoting youth sports participation. “Tom has been a key ally in our efforts to encourage youth to be active and engaged in sports. His leadership has helped create opportunities for countless young athletes.”

Jennifer Bendall, Vice President of Government and Public Affairs at Nike, added, “Tom’s advocacy work has been crucial in advancing the interests of the sports and fitness industry. He has been a unifying force, bringing together companies and organizations to drive positive change.”

The SFIA Board of Directors, assisted by the executive search firm Russell Reynolds Associates, is conducting a comprehensive search to identify Cove’s successor. Cove will assist in the transition process to ensure a smooth handoff of leadership.

“It is a tremendous privilege to work every day for a mission you believe in, a cause you have passion about, with people who challenge and inspire you,” states Cove. “I feel honored to have had the opportunity to do this with SFIA and this industry. It has been a great run and I look forward to new chapters, both for myself and for SFIA.”

Media Contact:
Lisa Futterman | [email protected]

###

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

Industry Experiences The Third Largest Single-Year Increase Since 2011

(May 30, 2024) – The Sports & Fitness Industry Association (SFIA) has released the 2024 State of the Industry Report, highlighting 4.2% industry growth, favorable profitability and inventory trends, and robust sports and fitness participation rates.  The 43-page report features in-depth analysis of the trends and issues affecting the sports and fitness products business, including participation, economic performance, and the industry environment. This year’s State of the Industry findings premiered in conjunction with SFIA’s Super Regional Event yesterday, Wednesday, May 29 in New York City, and reflect executive surveys on a variety of industry-specific indicators.

The sporting goods industry experienced a 4.2% growth in 2023, slightly trailing the U.S. GDP growth rate of 4.9%. Historically, any growth above 4% has been considered healthy for the industry. The 4.2% growth rate is the highest single-year increase since 2011, with the exception of 2021 and 2022, where we saw an incredible 15.8% and 4.3%, respectively. This coincides with a year in which we saw the lowest number of total inactive Americans (64.9 million people) since SFIA began tracking the metric.

In 2023, over 58% of companies reported increased profitability, surpassing the 55.2% percent rate of 2022. This number is higher than all previous years since 2015, with the one exception being the boom-year 2021 when it was slightly lower at 59.1%. On the other side of the coin, 18.2% of companies reported that profitability had decreased. This positive trend aligns with pre-pandemic levels and is the lowest figure we have seen since the pandemic – indicating recovery in the industry.

“As participation in sports and fitness activity is at historically strong levels at both the CORE and Casual levels, the industry is growing and executives feel positive about the future. Our member companies are meeting this demand by delivering high-quality products, innovation, and attractive looks,” states Tom Cove, President & CEO, SFIA. “At the same time, SFIA research shows our companies remain highly concerned by macroeconomic factors such as stubborn inflation, potential recession, and recurring supply chain disruptions.”

The report showed that inventory levels have normalized, and only 33% of companies reported year-end inventory levels are up compared to 67% in 2022. Looking ahead, companies are optimistic about 2024, with 86.5% of survey respondents predicting domestic sales growth, and 65.4% predicting international sales growth. These are both at the highest levels we have seen in the last five years.  As far as concerns for executives in 2024, increasing market share was the top concern, followed by potential economic recession and inflation at numbers two and three.

“There are many reasons to feel optimistic about the industry as we factor in both participation and business intelligence data,” states Cove. “If Americans continue to make active lifestyles a priority, which the year-over-year data suggests will be the case, we see the state of the industry continuing to grow and remain strong.”

The State of the Industry Report is free to SFIA Members and is available to the public for purchase by clicking here for $650.

The report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

# # #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

(Thursday, May 23, 2024) – The Sports & Fitness Industry Association (SFIA) has promoted two members of its team, Alex Kerman and Chandler Hoffman, effective immediately. Alex Kerman will now serve as the Senior Director of Research and Business Operations, having previously been the Director, and Chandler Hoffman will now serve as the Director of Membership and Technology, having previously been the Manager of Business Development.

Alex Kerman leads SFIA’s signature research efforts, including The Physical Activity Council survey, measuring participation rates in the U.S. for 124 sports and activities, and the State of the Industry survey, providing an overview of sports and fitness industry performance and issues of importance. He oversees the publication of more than 100 syndicated and custom research reports annually. Kerman manages business development efforts including membership renewals, SFIA’s largest revenue source. He also directs the Soccer Industry Council of America and the Pickleball Council, two groups comprised of the leading brands and governing bodies that create a forum to tackle industry challenges and work together to better their sport for all. Kerman has been with SFIA since 2015.

Chandler Hoffman leads SFIA membership acquisition and retention, event registrations, the SFIA’s database, website creation, and management, and supports marketing efforts. He was responsible for successfully overhauling and transforming SFIA’s membership technology, a central component of SFIA’s strategic initiative to increase engagement with its member companies and team members. Hoffman has been with SFIA since 2015, coming on as Coordinator of Sales and Marketing, and his most recent role was serving as the Manager of Business Development.

Kerman and Hoffman jointly oversee the SFIA Start-Up Challenge, an annual competition for new companies highlighting the newest innovations in the sports and fitness industry.

“Myself and the SFIA Board of Directors are delighted to announce these promotions for Alex and Chandler,” said Tom Cove, President & CEO, SFIA. “They have both excelled in a variety of roles for SFIA, and they drive SFIA to deliver value for our members and embrace technology. I am excited for us and for them, and I am certain they will continue their exemplary service to the industry with these new responsibilities.”

Media Contact:
Lisa Futterman | [email protected].

# # #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

(April 25, 2024) – Product sales in the sporting goods, fitness, and related recreation markets grew 4.2% last year according to the Sports & Fitness Industry Association’s (SFIA) 2024 Manufacturers’ Sales by Category Report. The report, released today, tracks U.S. wholesale revenues in sporting goods and fitness equipment, athletic footwear, sports apparel, and licensed products, further broken down into more than 30 categories. This annual report provides comparisons to revenues from previous years and includes pickleball as a new product category for 2024.

In 2023, the sporting goods industry grew 4.2% compared to 2022, reaching $121.66 billion. This is up 26.8% compared to 2019. From 2010-2020, the industry only surpassed a 4% annual growth rate once, in 2011 (4.2%).

Pickleball had the highest growth rate followed by Team Sports and Snow Sports categories. Pickleball product sales increased 30.7% from 2022.

Team sports category sales did well in 2023 compared to 2022, with many growing over 7%. Football, Baseball/Softball, and Basketball all saw growth rates over 10%. Football products had the highest team sports category growth at 11.9%, followed by Basketball at 10.1% and Baseball/Softball at 10%. Volleyball was the next highest with 9.3% and Ice Hockey with 7.3%. The Total sports equipment category reached $32.969 billion in sales in 2023.

“It is encouraging to see so many sports categories doing well, not only on the participation side, but also when it comes to equipment sales,” said Tom Cove, President & CEO, SFIA. “Maintaining an over 4% growth rate across all categories going into 2023, especially following a huge year in 2021, is a great sign, and shows that Americans’ demand for sports and fitness equipment remains very strong.”

Both fitness equipment categories – Consumer and Institutional – increased significantly in 2023. Institutional fitness equipment increased by 11.8% and was led by Treadmills (up 23.5%), Stair Climbing Machines (up 13.7%), Ellipticals (up 12.1%), and Group Exercise Bikes (11.3%). Consumer equipment was up 8% overall compared to 2022 and was led by Exercise Cycles (up 12.3%), Free Weights (up 11.2%) and Treadmills (up 10.1%). This is particularly notable given the dramatic swings in the sales of fitness equipment, both institutional and consumer, during the pandemic period.

In 2023, total athletic footwear saw an increase of 5.7% in 2023, led by fitness/workout shoes at 17.5%, followed by Baseball at 10.6% and Running at 8.1%. Total sports apparel was up 2.9% compared to 2022. Every team uniform category increased, with the overall category growing 6.5%.

The 2024 Manufacturers’ by Sales Category Report is free to SFIA Members and is available to the public for purchase by clicking here for $250.

The report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].

# # #

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

 

Related Content
Press Releases

SFIA Releases First Edition of Mid-Year Participation Report with Real Time Analysis

 Read more
Press Releases

SFIA Applauds the Reestablishment of the President’s Council on Sports, Fitness, and Nutrition to Promote the Health of America’s Youth

 Read more
Press Releases

SFIA Launches VetsEXCEL Career Development and Mentorship Program to Empower Veterans Interested in Pursuing Careers in the Sports and Fitness Industry

 Read more
Press Releases

SFIA and The Players Impact Team Up to Host 2025 Start-Up Challenge, Applications Now Open for Sports & Fitness Innovators

 Read more