Best-in-class series combines leading biomechanics with an eye-catching design
ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire/ — Life Fitness today unveiled Axiom Series, a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks. Now available globally, Axiom Series delivers simple and reliable biomechanics with an inviting, eye-catching design ideal for many fitness facilities, from health clubs to multi-unit housing, hospitality and more.
Axiom Series single and dual exercise selectorized machines are designed with a low-profile tower that allows for clear sight lines across the floor and can upgrade the appearance of any fitness facility. To ensure exercisers have a smooth and comfortable experience, Axiom Series utilizes high-quality weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone. Customers can also choose between a rear shroud only or full shroud solution depending on the design of their facility.
“We are thrilled to expand our industry-leading strength portfolio with the Axiom Series to offer fitness facilities a single, complete solution for strength training,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line. The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”
Life Fitness Axiom Series benches and racks offer wide-ranging solutions for both storage and training. There are five racks dedicated to dumbbell storage, a barbell rack and a vertical medicine ball storage rack. Other key products include a Smith rack, flexibility trainer, abdominal bench and a dip and leg raise.
In addition, the Axiom Series dual adjustable pulley is a centerpiece for functional strength training with limitless training options used for individual workouts, personal training or group training applications. An optimized weight stack position narrows the footprint without sacrificing function, and a pair of long adjustable handles, an ankle strap and a triceps rope all come standard with the unit.
The line is also user-friendly and approachable to all exercisers. All selectorized units include graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion. QR codes are also scannable via a smart phone to show a video of how to use each machine.
Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series will elevate the strength training experience for any facility with its breadth and versatility. To explore Axiom Series, click here.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com.
Dana Andreoli
T: +1-847-288-3366
E: [email protected]
SOURCE Life Fitness
(Clearwater, FL) August 28, 2020 – The $19.2 billion youth and amateur sports industry has been on a steady rise since the early 2000’s (Wintergreen Research, Inc). As communities, real estate developers, and destination marketing organizations including convention and visitors bureaus consider their investment and re-investment into this market segment, the need for credible data in facility planning and accurate economic impact event reporting has grown. The Sports Facilities Management (SFM), which boasts the industry’s largest and fastest growing network of facilities, events, and talent through their SFM Network platform, has EventConnect, a leading software provider in tournament management, team travel, and event reporting, as their Preferred Provider.
“This relationship represents our commitment to bringing the industry’s best solutions to our clients and communities. EventConnect’s technology platform creates a more equitable, responsible solution for event management and team travel. What’s more, the CVB portal empowers tourism professionals with real-time reporting from multiple venues in their city – allowing them to make more informed decisions on their investments,” said Justin Roach, National Director of Events & Entertainment for SFM.
SFM is the leading provider for outsourced management and daily operations of sports tourism facilities, community recreation facilities, and event centers. SFM plans to roll out the EventConnect platform to new projects in their 16-state SFM Network including Future Legends, a Northern Colorado-based premium multi-sport complex which is slated to open in 2021. Of his decision to utilize EventConnect as the team travel and tournament management software for his 118-acre sports park, Director of Operations, Casey Katofsky said that it was the ease of use and cost savings for traveling teams and families that was the deciding factor.
“Our driving goal has been to create a platform that creates a ‘win’ for all parties in the youth sports tourism industry: destination facilities, event owners, hoteliers, communities, and teams/players. As a Preferred Provider for the SFM Network, we’ll be able to bring this solution to big portion of SFM’s client communities and their 20 million annual visitors,” said Jason Parker, Founder and CEO of EventConnect.
The EventConnect platform has been in development since 2013 and today serves more than15,000 hotels in over 800 cities across North America. Parker and EventConnect recently announced their Event Solutions Team with industry veterans Glen Schorr, Hank Pivarnik, Robin Wright and Matt Dunn to expand the company’s ability to facilitate platform implementation and provide support to destinations, event rights owners, hotels, and facilities.
“The relationship between EventConnect and SFM is really a natural fit. Our organizations are deeply committed to the health of the industry and doing what’s right for everyone who participates in youth sports,” said Jason Clement, SFM Co-Founder and CEO. “Our data insight into real-time operations and more than 2,000 communities through planning projects across the country and EventConnect’s data on more than 4,000 events really creates an unprecedented ability to look at performance metrics across the youth sports tourism industry.”
To learn more about the Sports Facilities Management (SFM) visit https://link.edgepilot.com/s/f8b866af/ciQwfRJNP0KYgfjRIf0e3g?u=http://www.sportadvisory.com/ or https://link.edgepilot.com/s/97b6a4b8/kgG6Nrt430u9WVIuV7znJQ?u=http://www.sfmnetwork.com/. To learn more or request a demo of the EventConnect platform, please visit https://link.edgepilot.com/s/c21d252b/oTz5Hdc0LUGjd5TLw_-B7A?u=https://eventconnect.io/
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About Sports Facilities Companies: The Sports Facilities Advisory, LLC (SFA), Sports Facilities Development, LLC, and Sports Facilities Management, LLC (SFM) are headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes worldwide. SFD serves facility owners through owner’s representation, venue planning, and procurement services during pre-development and construction. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: sportadvisory.com and sfmnetwork.com.
About EventConnect: EventConnect is the only event management software in the Sports Tourism industry that connects thousands of partners on one platform. Working with more than 4,000 events, 15,000 hotels in over 800 cities across North America, we have built a platform that truly makes the experience better for everyone. Core principles of the platform are to create efficiency while increasing value. EventConnect helps sports organizations reduce time spent on administrative tasks and increase time delivering amazing experiences to all participants. The powerful technology platform is customized for each partner’s needs and is easy for organizers and participants to use. Learn more at: https://link.edgepilot.com/s/a6624e29/KM83Y0bBa067dRywgImbQw?u=http://www.eventconnect.io/corp, facebook.com/eventconnect; twitter.com/@eventconnect
(Clearwater, FL) August 27, 2020 – Sports Facilities (SF) Companies, the youth and amateur sports industry leader in venue planning, development, management, has announced the launch of their lacrosse events company: Halo LAX, LLC. Halo LAX will begin its inaugural season this fall featuring more than a dozen events across the country with three distinct event styles including 6onLAX, D3 Showcase, and Club Challenges. With a full season in 2021, Halo LAX plans to host 40+ lacrosse events and over 10,000 participants in locations across the country that is forecasted to produce more than $5.6 million in economic impact to those destinations.
“Halo LAX represents the next evolution of how the SF Companies serve our clients and communities,” said Jason Clement, SF Companies’ CEO and Co-Founder. “Our goal is to create exceptional events that fill a hole in the market to supplement – not displace – our existing event owner partners. This initiative creates a win for facilities, communities, and the industry as a whole by introducing new event inventory.”
Halo LAX event sites will feature several venues within the SFM Network – the largest and fastest growing network of sports and recreation facilities in the U.S. The firm reports more than 25 million guest visits in their managed properties each year – a number they expect to grow with the addition of Halo Lax events and others. SF Companies’ National Director of Events & Entertainment, Justin Roach and Event Manager, Joel Franklin are leading the Halo LAX launch on behalf of the firm.
“Our vision is to create an event platform that helps grow the sport of lacrosse and improves access for all,” said Roach. “In addition to being a great event option for facilities in the SFM Network, we’ll also be bringing our events to many other communities across the country.”
The growth of event companies like Halo LAX and destination sports properties like Panama City Beach Sports Complex, are due in part to the dramatic rise in the growth of sports tourism. The youth sports industry has grown from a $9.45 billion industry in 2015 (2016 NASC Annual Report) to now an estimated $19.2 billion (Wintergreen Research, Inc.). The industry is predicted to maintain is steep climb reaching $77.5 billion worldwide in 2026 (Wintergreen Research). Forward-thinking communities like Bedford Park, IL, Gatlinburg, TN, Bryan, TX, and Westfield, IN have pioneered sports tourism destinations in their region.
To learn more about Halo LAX, register for a tournament, or inquire about becoming a host site, visit https://link.edgepilot.com/s/38972ecc/DBWZijMmQkKISDhD649ZWg?u=http://www.halolax.com/. To learn more about the SF Companies and the SFM Network, please visit https://link.edgepilot.com/s/ecb02348/5ko5MpLBh0ue4kJjkPwzOA?u=http://www.sportadvisory.com/ or https://link.edgepilot.com/s/12fb4fd4/KdrCzvG8RkSUwTIIPcdBCg?u=http://www.sfmnetwork.com/.
Altamont, N.Y. (August 19, 2020) – Gait Lacrosse is proud to announce it’s latest NCAA multi-year partnership with the Northwestern Women’s Lacrosse program. The agreement provides Gait Lacrosse hard goods to the Division I student-athletes beginning in the spring of 2021.
“We are really looking forward to working with Paul, Gary and the Gait Lacrosse Family. The Gait name has always signified excellence and cutting-edge innovation,” said coach Kelly Amonte-Hiller. “We feel this a natural fit for our Lacrosse program and student athletes. The Gait brand will focus heavily on supporting women’s products and performance enhancing features, which is very important to me and Northwestern University. We can’t wait to get started with this exciting new partnership.”
Gait Lacrosse, a collaboration between lacrosse legends and brothers, Gary and Paul Gait, launched last fall. The company has a full line of women’s lacrosse gear (heads, handles, gloves and eyewear) and men’s lacrosse heads, handles and gloves.
“We are very happy to come to an agreement with Kelly Amonte-Hiller and the Northwestern program,” said Gait Lacrosse co-owner Paul Gait. “Kelly is one of the most innovative and successful coaches in the game today, who brings immense credibility to everything she is involved in. This new partnership will help fuel our goal to become the leading innovator of performance driven lacrosse equipment.”
Northwestern University joins University of Maryland, the U.S. Naval Academy and the University of Louisville women’s lacrosse programs as part of the Gait Family.
#BeLegendary
PG Lax Properties, LLC is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. In September of 2019, Paul’s twin brother Gary, arguably the greatest player of all-time, joined the company to create one of the industry’s most dynamic duos in design and innovation. The Company is committed to use its legendary design experience and proven creativity to produce products with game-changing innovation. Established partnerships with the NLL, professional athletes and NCAA programs have allowed the Gait brothers to prove that their performance design and technology is unmatched within the industry.
Media Contact
Jennifer Riitano Levy
Vice President of Product & Marketing
518-331-4012
Port Washington, NY, August 19, 2020 – While the U.S. cycling industry’s unprecedented growth in the earlier months of the COVID-19 pandemic was primarily driven by sales of family-friendly, adult lifestyle and children’s bicycles, the storyline evolved in June. According to The NPD Group, the 63% year-over year growth for bike sales in June primarily stemmed from higher-end bikes typically purchased by enthusiasts, including road, gravel, and full suspension mountain bikes, as well as electric bikes.
Sales of bikes with average selling prices above $1,000 experienced impressive growth in June 2020 compared to the same month last year. Full suspension mountain bikes were up 92% in dollars, gravel bikes +144%, sport performance road bikes +87%, and e-bikes +190%.
The growth in children’s, lifestyle, and transit/fitness bikes slowed compared to their April and May 2020 rates, likely as a result of lowered inventories at retail. Although June growth for these categories was lower than that of the performance categories, they showed significant average sales price increases. June average selling prices were up 20% compared to the same period last year for lifestyle bikes, +33% for transit/fitness, and +13% children’s bikes.
“The growth of these performance-based segments is likely a result of a few factors. Consumers of these more expensive bikes may have delayed purchases in the early months of the crisis, creating pent-up demand for these categories. Additionally, with a continuation of working from home for many, and as gyms and health clubs are unable to reopen in many states, consumers may be more willing to invest in higher-priced, performance-oriented bikes as a fitness option for the long haul,” said Dirk Sorenson, sports industry analyst, The NPD Group.
Source: The NPD Group/ U.S. Retail Tracking Service
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About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, video games, and watches. For more information, visit npd.com. Follow us on Twitter: @npd_sports.
Press Contact:
Marissa Guyduy
+1 516-625-2203
[email protected]
(Clearwater, FL) August 17, 2020 – After a competitive RFP process, the City of Morristown has selected the Sports Facilities Management (SFM) as the outsourced operator for their $36 million Community Fitness and Aquatics Center. The 115,000 square-foot facility, designed by Lose Design, is slated to include 4 hardwood courts, 25-yard swimming pool, and state-of-the art fitness center among other amenities. The facility is scheduled to open to the public in 2022 with membership sales beginning in 2021.
Tony Cox, City Administrator, commented, “The Community Center has been years in the making. We are creating something really exceptional for the residents of Morristown and surrounding communities. With SFM’s experience in operating high-performing facilities, we’re confident they’re the best choice to serve the City and manage the facility to the highest standards.”
The Clearwater, Florida based firm manages properties in more than 20 states including publicly-owned properties with community recreation programming including Bridgeport, WV, Wheeling, WV, and Hoover, AL. In addition to managing daily operations, marketing, training, and programming for the facility, the firm has also been engaged to work alongside the design team for Venue Planning and FFE/OSE Procurement services during construction.
CEO and Founder of SFM, Jason Clement said, “We are already collaborating with the City and design team as this Community Center will represent the best in recreation, sport, banquet, adventure and fitness technology and space. The robust programming, design and operating methodology will create a spectacular community resource for the residents of Morristown for decades to come. This facility is going to have lasting benefits to the health and economic vitality of the community, and SFM is honored to partner with Morristown toward that end.”
Over the next 18-24 months, SFM will recruit and train facility staff that lives, works, and plays locally as well as develop the logo and brand, execute a marketing campaign and membership sales, and develop programming and events.
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About Sports Facilities Companies: The Sports Facilities Advisory, LLC (SFA), Sports Facilities Development, LLC, and Sports Facilities Management, LLC (SFM) are headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes worldwide. SFD serves facility owners through owner’s representation, venue planning, and procurement services during pre-development and construction. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: sportadvisory.com and sfmnetwork.com.
Altamont, N.Y. (August 12, 2020) – Gait Lacrosse is proud to announce a multi-year partnership with the United States Naval Academy Women’s Lacrosse program beginning with the 2020-21 season.
The agreement provides a full suite of Gait Lacrosse hard goods to the NCAA Division 1 student-athletes for the opportunity to get to know the brand and to push forth their skills.
“Gait has the most innovative sticks and stringing in the game…the technology is unmatched in the industry; gait sticks, gait stick head, gait handles and gait pockets will separate your performance from the rest andtake you to new heights,” said Naval Academy women’s lacrosse coach Cindy Timchal. “[the products] are performance driven, technology-advanced, and
fluid-enhancing. You have yet arrived at your destination, the journey to lacrosse excellence has just begun …be special, be brave, BE GAIT!”
Gait Lacrosse, a collaboration between lacrosse legends and brothers, Gary and Paul Gait, launched last fall. The company has a full line of women’s lacrosse gear, including heads, handles, gloves and eyewear, and men’s lacrosse heads, handles and gloves.
“We are extremely happy to team up with Cindy and the Naval Academy,” said Gait Lacrosse co-owner Paul Gait. “I personally have been working with Cindy and her programs for 20 years now and know there are not many coaches who can bring such a high level of experience and credibility to a lacrosse brand. She is a true legend and we are happy to partner with her again.”
Navy joins the University of Louisville women’s lacrosse as part of the Gait Family.
#BeLegendary
PG Lax Properties, LLC is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. In September of 2019, Paul’s twin brother Gary, arguably the greatest player of all-time, joined the company to create one of the industry’s most dynamic duos in design and innovation. The Company is committed to use its legendary design experience and proven creativity to produce products with
game-changing innovation. Established partnerships with the NLL, WPLL, professional athletes
and NCAA programs have allowed the Gait brothers to prove that their performance design and technology is unmatched within the industry.
Media Contact
Jennifer Riitano Levy
Vice President of Product & Marketing 518-331-4012
Altamont, N.Y. (August 12, 2020) – Gait Lacrosse is proud to announce a multi-year partnership with the University of Maryland Women’s Lacrosse program beginning with the 2020-21 season.
The agreement will provide Gait Lacrosse hard goods to the NCAA Division 1 student-athletes for the opportunity to utilize the brand and to continue to progress their skills.
“I could not be happier for Maryland Women’s Lacrosse to work with Gait Lacrosse. They are innovators of the game and of the equipment we have used at Maryland to win championships,” said Maryland women’s lacrosse coach Cathy Reese. “The Gait product line of sticks provides unique advantages for our players to perform at their best on the field. The Gait’s have been part of our historic success at Maryland and I believe they will be part of our future success.”
Gait Lacrosse, a collaboration between lacrosse legends and brothers, Gary and Paul Gait, launched last fall. The company has a full line of women’s lacrosse equipment (heads, handles, gloves and eyewear) and men’s lacrosse heads, handles and gloves.
“We are very excited and grateful to be teaming up with the University of Maryland’s Women’s Lacrosse team. My brother, myself and our employees have strong ties to coach Reese and the program and we are looking forward to the next evolution of our relationship,” said Gait Lacrosse co-owner Paul Gait. “We want to put our products in the hands of the best and this program has proven they are a great choice by their dominance over the last decade.”
The University of Maryland joins the Naval Academy and the University of Louisville women’s lacrosse programs as part of the Gait Family.
#BeLegendary
PG Lax Properties, LLC is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. In September of 2019, Paul’s twin brother Gary, arguably the greatest player of all-time, joined the company to create one of the industry’s most dynamic duos in design and innovation. The Company is committed to use its legendary design experience and proven creativity to produce products withgame-changing innovation. Established partnerships with the NLL, professional athletes and NCAA programs have allowed the Gait brothers to prove that their performance design and technology is unmatched within the industry.
Media Contact
Jennifer Riitano Levy
Vice President of Product & Marketing 518-331-4012
International sports ministry brand has hired Ryan Betscher following national talent search
(Xenia, OH) August 12, 2020 – The premier outdoor sports complex in southwestern Ohio, Athletes in Action (AIA) Sports Complex and Retreat Center, has hired Ryan Betscher as General Manager of their facility to oversee all sports operations at their Xenia headquarters. Betscher was selected in a nationwide talent search led by the complex’s management partner, Sports Facilities Management (SFM). He brings a wealth of knowledge to this role including in marketing, event management, and business development.
Prior to joining AIA, Betscher served as the Chief Operating Officer of Muñoz Agency, a sports marketing agency started by Pro Football Hall of Famer Anthony Muñoz. Their clients included the NFL, Pro Football Hall of Fame, the Cincinnati Reds and others. During his time, he executed over 100 events in NFL stadiums and practice facilities and at the last six Super Bowl Experiences. He was also able to successfully expand their business internationally to Mexico and the UK.
About this new hire, Athletes in Action’s (AIA) Executive Director of Sports TEAM, Eric Nelson shared, “Ryan joins our team as someone that is passionate about making the Gospel known through the sport platform. Over the past 10 years, as COO of the Muñoz Agency, he has helped build programs in NFL cities that have demonstrated excellence as well as growth. We are confident that Ryan is the right person to lead our AIA Campus in Ohio and provide life changing experiences to all those that play here. He is the right person for this role and can help bring transformation to the world of sport.”
Betscher added, “It is an honor to be selected as the General Manager of the Athletes in Action Sports Complex and Retreat Center. The mission is important to me and I am excited to lend my experience in sports and events to this role to continue the success of this campus and ministry. Together we will bring the best events in the region to our campus and provide excellent programming to Xenia and surrounding areas.”
AIA’s Sports Campus and Retreat Center is located in Xenia, OH, just a short hour from Cincinnati. The site houses the Athletes in Action headquarters and Sports Complex and Retreat Center (SCRC). Combined with the retreat center and challenge course, Athletes in Action is focused on building a training environment that develops transformational athletic leaders. The 250-acre outdoor complex features six synthetic turf fields – two long fields, three diamond fields, and one football field with a track. Other features include a 275-bed retreat center, a challenge course with high and low obstacles, and a conference center with catering.
To learn more about the AIA Sports Complex and Retreat Center, visit: goaia.org/sports-complex
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Athletes in Action is an international sports organization focused on equipping athletes and coaches to grow in relationship with Jesus and to multiply their life into others. With a presence in over 60 countries, over 200 college campuses, and over 40 professional sports teams, Athletes in Action progresses toward an ultimate goal of seeing Christ-followers on every team, in every sport, in every nation.
A number of outdoor categories have experienced explosive sales growth at retail in recent months. Typically, June is a critical selling month for the outdoor industry. In this unprecedented year, what’s trending and how do June sales stack up to last year?
Here are some of the most popular outdoor activities U.S. consumers have been flocking to, through the lense of The NPD Group’s retail sales data:
1. Cycling
· The market has seen unprecedented sales growth over the last few months, and bicycle sales continued to accelerate in June 2020 – up 63% in dollars compared to the same month last year.
· While cycling growth in the early months of the COVID-19 crisis was largely generated from sales of family-friendly bikes, June’s growth came from higher-end bicyclestypically purchased by enthusiasts, including road bikes and full suspension mountain bikes.
· Sports industry analyst Dirk Sorenson attributes the shift toward higher-end bikes to inventory shortages in more family-friendly categories, as well as cyclists who are now more willing to invest in the activity for the long haul.
2. Paddle Sports
· Paddle sports equipment (kayaks, paddleboards, rafts, and canoes combined) grew +56% in dollar sales in June versus the same time last year.
· Inflatable versions of kayaks and paddleboards are gaining popularity as consumers find they’re easier to store and less expensive. In June 2017, inflatables represented 19% of paddleboard unit sales and 9% of recreational kayak unit sales. In June 2020, those figures stood at 66% and 26%, respectively.
3. Golf
· In June, golf equipment sales were up 51%. Senior Sports Industry Advisor Matt Powell attributes this to new players of the sport and pent-up demand upon golf course reopenings. If this momentum continues, it could be a strong opportunity for the industry to engage with new customer segments, he says.
4. Camping
· Camping equipment dollar sales increased by 31% in June 2020 as consumers looking for a respite from home life pitched tents in their yards or at local destinations.
· Recreational tents grew almost two times as fast as backpacking tents.
5. Bird-watching and Nature Sightings
· Consumers have been creative in the activities they’ve undertaken while in the crisis period.
· Unique bird species can be found even in large cities, which contributes to bird-watching’s appeal to a wide range of consumers. Beyond bird-watching, binocularshave a wide range of uses, from stargazing to nature walks. To aid in their sightings, many purchased binoculars, which saw a 22% dollar sales increase in June 2020 compared to the same month last year.
Click here to read the full report, America Outdoors: Consumers Are Flocking to These 5 Activities. For more information on any or all of these activities, or to speak with one of our sports industry experts, contact me at [email protected].