(December 8, 2025) – The Sports & Fitness Industry Association (SFIA) announced today the addition of Jenny Karn as Senior Director to the team. Karn officially joined SFIA on Monday, December 1, 2025, and will be responsible for driving SFIA’s growth across multiple channels, expanding the organization’s digital footprint and contributing to SFIA’s industry-leading research business.
As a two-time entrepreneur growing marketing and communications consulting firms from the ground up, Karn brings nearly two decades of experience in digital storytelling and data visualization to SFIA and will utilize that experience to support the industry by identifying new trends and critical data insights. She has worked with household brand names like Google, the NBA, and Sherwin-Williams to solve complex challenges and increase audience engagement.
Karn’s passion for sports and fitness spans outside of her work – participating in CrossFit, ultramarathons, and triathlons as an adult. She has seen first-hand the transformational impact sports and fitness can have across all aspects of one’s life and looks forward to supporting SFIA’s mission to increase sports and fitness participation throughout the country.
“We are excited to welcome Jenny to the SFIA team,” said Bonnie McLaughlin, Vice President of External Affairs & Industry Relations, SFIA. “Jenny brings a dynamic blend of creative narrative development, digital expertise, and product development, which will be instrumental in supporting our members and driving growth across the industry. Her entrepreneurial background, paired with her passion for sports and fitness, align perfectly with SFIA’s mission to promote increased participation and support the industry overall.”
Karn’s arrival marks another pivotal addition to the SFIA Team in 2025 as the organization continues to expand its industry-leading resources and insights that support the growth of our industry.
Media Contact:
Lisa Futterman | [email protected]
###
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.