Sports Industry Growth Rate Surpasses GDP For Only Fourth Time in 15 Years, Despite Being Lowest Growth Since the Pandemic
(May 1, 2025) – The Sports & Fitness Industry Association (SFIA) has released the 2025 State of the Industry Report, highlighting 2.9% industry growth, favorable profitability trends, and an optimistic view on the future of the industry. The annual report features in-depth analysis of the trends and issues affecting the sports and fitness products business, including participation, economic performance, and the industry environment. Please note that the data for this report was collected in 2024, prior to the implementation of further tariffs.
The sporting goods industry experienced a 2.9% growth in 2024, surpassing the U.S. GDP growth rate of 2.8%. While this number is the industry’s lowest growth rate since the pandemic, this is just the fourth time in 15 years that the growth rate was higher than GDP, which still signifies a positive indicator of the strength and resiliency of the sports industry.
In 2024, 65% of companies reported increased profitability – the highest percentage the industry has seen in the past decade. This strong financial performance demonstrates the industry’s ability to adapt and thrive in a shifting economic environment.
At the time of the survey, 96% of industry executives rated the state of the industry as strong or average, with only 4.1% indicating it was weak – the lowest percentage in six years. The performance of the sporting goods industry highlights its enduring strength as a vital force in driving the economy. As for 2025 and beyond, 99% of executives expressed confidence in the future state of the industry at the time of the survey.
“The 2025 State of the Industry Report underscores the remarkable adaptability of the sports and fitness industry,” said Alex Kerman, Senior Director and Head of Research, SFIA. “Surpassing GDP growth and achieving record-high profitability levels, the industry continues to demonstrate that it can thrive as an economic powerhouse. The optimism expressed by industry executives for the future reflects the enduring strength and vitality of this sector, but does reflect sentiment prior to the 2025 tariff actions.”
In 2024, activity rates rose across all income levels, with lower-income groups growing at a faster pace. However, inequalities still exist, as 87.3% of individuals in the highest income group ($100k+) were active, compared to just 63.2% in the lowest income group (Under $25K). While progress has been made, significant disparities still persist.
Despite the strong performance of the industry, challenges remain as we move through 2025. The top concern for industry executives in 2024 was tariffs, which have already posed significant challenges and uncertainty for many sports and fitness companies and organizations as we head towards the second half of 2025. After tariffs, the concerns that followed included increasing market share, slower consumer spending, and inflation. Seven of the top eight concerns were tied to the economy, supply chain, or tariffs, most of which are influenced by government policies.
The State of the Industry Report is free to SFIA Members and is available to the public for purchase by clicking here for $750.
This report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
(April 29, 2025) – The Sports & Fitness Industry Association (SFIA) and Good Sports are proud to announce the launch of the Restore Play Network (RPN) – a first-of-its-kind industry initiative designed to restore access to sports and physical activity in communities impacted by natural disasters, public health emergencies, and other crises.
“Physical activity is essential to mental health, resilience, and community healing. In times of crisis, sports can be a powerful force for rebuilding,” says Melissa Harper, Co-Founder and CEO of Good Sports. “Our work directly in the communities following such disasters, like the wildfires in LA, the hurricanes in the South, and the flooding in North Carolina, has been a critical bright spot for youth.”
The Restore Play Network is a collaborative effort that brings together the sporting goods industry to respond swiftly and effectively when crisis strikes. Through the combined strength of SFIA’s member companies and Good Sports’ proven distribution network, RPN ensures that young people can return to play as their communities recover.
“This collaboration between SFIA and Good Sports on the Restore Play Network is a testament to the power of the sporting goods industry to make a meaningful impact when communities need us most,” said Todd Smith, President & CEO, SFIA. “This initiative embodies the spirit of resilience and community support, and through this partnership, we are not just restoring access to sports and physical activity for young people, we are restoring hope and normalcy in the lives of countless children and families after unimaginable tragedy.”
When a disaster strikes, Good Sports will asses the impact on youth sports and play in he affected communities. Once equipment and apparel needs are identified, the RPN will be alerted. Members will be invited to commit resources, whether in-kind products or philanthropic support, and Good Sports will begin distribution throughout the communities. Organizations interested in joining the Restore Play Network can learn more and sign up at https://www.goodsports.org/restore-play-network/.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
ABOUT GOOD SPORTS: Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life. Since 2003, Good Sports has provided nearly $110 million in sports equipment, impacting over 10 million kids from more than 6,370 youth programs across the country. Good Sports has been awarded a coveted 4-star rating nine consecutive times from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency, and accountability. Additionally, Good Sports holds the top-level Platinum seal from GuideStar and is a Better Business Bureau Wise Giving Alliance accredited charity. To learn more or to get involved, please visit www.goodsports.org and follow Good Sports on Facebook, X, Instagram and LinkedIn.
Bipartisan legislation would expand youth sports facilities & support student mental health.
(April 10, 2025) – U.S. Senator Jon Ossoff is introducing bipartisan legislation to build more sports facilities for Georgia kids and families.
This week, Sens. Ossoff and Todd Young (R-IN) introduced the bipartisan Youth Sports Facilities Act to help build and upgrade sports facilities across Georgia, giving kids and families safe spaces to play while also supporting student mental health and boosting economic growth.
The bipartisan legislation would make youth sports facilities eligible for grants through the U.S. Department of Commerce’s Economic Development Administration (EDA), giving educational agencies, local governments, and nonprofits more funding opportunities to create and upgrade sports facilities while growing local economies at the same time.
The bipartisan bill would also give preference to rural communities and projects that aim to create new sports facilities in low-income and underserved communities.
“Georgia families deserve modern and safe sports facilities where their kids can play, grow, and thrive,” Sen. Ossoff said. “This bipartisan bill will help Georgia communities expand youth sports facilities, strengthen local economies, and foster mental and physical health for the next generation.”
“Youth sports play a vital role in promoting healthy lifestyles from an early age while teaching essential life skills like teamwork and discipline. This bill would empower communities to use existing grant resources to improve youth sports facilities for children living in areas of need, encouraging greater youth sports participation across the nation,” said Senator Young.
The companion bill is being introduced in the U.S. House of Representatives by Reps. Bill Huizenga (R-MI-02) and Marc Veasey (D-TX-33).
“The Youth Sports Facilities Act is a bipartisan solution designed to bring communities together, create economic opportunity, and improve the physical and mental well-being of students across the nation,” said Congressman Bill Huizenga. “For too long, an area code has determined whether students could have access to facilities or resources necessary to participate and compete. I am proud to champion the Youth Sports Facilities Act because it opens the doors for communities across Michigan and around the country to create new opportunities for children to develop critical skills, enhance local tourism, and foster small business growth.”
“Youth development is about more than academics—it’s about access to safe spaces where kids can play, grow, and thrive,” said Rep. Veasey, Co-chair of the Youth Sports Caucus.“This bill empowers states like Texas to invest in the sports and recreation facilities our communities need. By unlocking EDA funding, the Youth Sports Facilities Act gives underserved areas the tools to build healthier futures and stronger local economies. I’m proud to work with my colleagues to make this long-overdue investment in our kids and neighborhoods.”
The bipartisan bill is endorsed by the YMCA of the USA, the Sports & Fitness Industry Association (SFIA), and Pop Warner Little Scholars.
“As the leading nonprofit provider of youth sports programs, YMCA of the USA supports the Youth Sports Facilities Act. Youth sports facilities often lead to growth in local economies as families attend sporting events, support local business, hotels and restaurants. Youth sports programs create a space for families and the community to belong, improve health outcomes and strengthen the fabric of the economy and the community,” said Jeffrey Britt, Chief Government Affairs Officer, YMCA of the USA.
“Too many children are sidelined by limited access to sports and fitness facilities—denying them the physical, mental, and social benefits that come with playing sports and living healthy, active lifestyles,” said Todd Smith, President & CEO of the Sports & Fitness Industry Association (SFIA). “With the United States set to host a historic decade of global sporting events, we must prioritize youth participation in sports and fitness and ensure all children have the opportunity to play, grow, and thrive. SFIA thanks Senator Ossoff, Senator Young, Congressmen Huizenga, and Congressman Veasey for reintroducing this bill and proudly endorses the Youth Sports Facilities Act as a crucial investment in our communities – one that leverages existing federal resources, without increasing spending, to help cultivate the next generation of healthy, active, socially connected youth.”
“Because we see firsthand the role sports can play in shaping young people and growing communities, Pop Warner fully supports the re-introduction of the Youth Sports Facilities Act. By expanding the Economic Development Assistance grant program to include investments in youth sports facilities, this bill will ensure every community has the resources it needs to create safe and accessible sports environments. We urge you to pass this bill, investing in our children’s futures and in the well-being of our communities,” said Steve Strawbridge, President & CEO, Pop Warner Little Scholars.
Sen. Ossoff continues working to support the health of Georgia’s children.
Last November, Sen. Ossoff delivered over 1.7 million through the Bipartisan Safer Communities Act to help hire and train more mental health counselors for students in Georgia schools.
Last September, Sen. Ossoff introduced the Fresh Food Act of 2024 to address food insecurity across Georgia by helping attract more grocery stores to Georgia communities with limited access to fresh foods, and to help support Georgia farmers.
In 2024, Sen. Ossoff delivered $1,205,656 in Federal funding through the Children’s Hospital Graduate Medical Education (CHGME) program to help Egleston Children’s Hospital at Emory University train and retain more pediatric physicians.
Click here to read the Youth Sports Facilities Act.
Media Contact:
Bonnie McLaughlin | [email protected]
JOINT PRESS RELEASE: U.S. Senator Jon Ossoff’s Office
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
Legislation would help reduce the financial burden associated with various fitness-related purchases and activities
(March 26, 2025) – U.S. Sens. John Thune (R-S.D.) and Chris Murphy (D-Conn.), and U.S. Reps. Mike Kelly (R-Pa.) and Jimmy Panetta (D-Calif.), today reintroduced the Personal Health Investment Today (PHIT) Act. This bipartisan legislation would encourage physical activity and incentivize healthier living by allowing Americans to use a portion of the money saved in their pre-tax health savings account (HSA) and flexible spending account (FSA) toward qualified sports and fitness purchases, such as gym memberships, fitness equipment, and youth sports league fees.
“For some Americans, certain gym or athletic league membership costs can be prohibitive, keeping them from pursuing healthy habits like exercising or participating in other physical activities,” said Thune. “The PHIT Act would reduce some of the cost barriers that Americans face when pursuing healthy lifestyles and make it easier and more affordable for folks to stay active throughout their lives. By giving Americans greater flexibility with their HSAs and FSAs, we can empower people to make healthy choices, get active, and hopefully prevent the onset of costly chronic conditions as we work to make America healthy again.”
“As a former college football player and youth football coach myself, I’ve seen young Americans greatly improve their lives because they were able to join a team and play sports,” said Kelly. “This bill gives kids, especially those in underserved or low-income communities, a real chance to play the sport of their choice. This isn’t just about athletics: it’s about gaining critical team-building and character-building traits that stay with kids for the rest of their lives.”
“Too many working families are forced to cut back on healthy activities and lifestyles due to the rising costs of sports leagues, gym memberships, local swimming pools, and more,” said Panetta. “The PHIT Act provides a practical solution by allowing families to use pre-tax dollars from their HSA and FSA accounts to help pay for fitness expenses. By breaking down financial barriers, we can encourage healthier habits, strengthen our communities, and invest in preventive care that lasts a lifetime.”
“The National Football League (NFL) is pleased to support the PHIT Act, which is sensible, bipartisan legislation that makes participation in youth sports and physical activity more accessible and affordable,” said Brendon Plack, senior vice president of public policy and government affairs at the NFL. “Encouraging America’s youth to adopt active lifestyles and healthy habits has been a cornerstone of the league’s commitment to community, and the PHIT Act helps to further advance that important goal.”
“Sports, exercise, and recreation are essential to the physical and mental well-being of Americans of all ages,” said Todd Smith, president and CEO of the Sports and Fitness Industry Association (SFIA). “The PHIT Act is a forward-thinking, bipartisan solution that will make these activities more affordable and accessible, helping to build healthier communities and a stronger future for sports and fitness participation. SFIA thanks and supports Senators Thune and Murphy, and Congressmen Kelly and Panetta, for reintroducing this act. As we head into this next decade of once-in-a-generation sporting events taking place in the U.S., we especially look forward to working together to pass the PHIT Act and expand opportunities for all.”
“Preventative health solutions are more important than ever, and physical activity is a proven, cost-effective way to make Americans healthier,” said Liz Clark, president and CEO of the Health & Fitness Association. “The PHIT Act is a commonsense solution that will make it easier for individuals and families to invest in their health by making fitness more affordable. We applaud Majority Leader Thune and Sen. Murphy, and Congressmen Kelly and Panetta, for their leadership in reintroducing PHIT in the 119th Congress and recognizing the critical role prevention plays in improving public health.”
Qualified expenses do not include: private clubs owned and operated by members or clubs with golf, hunting, sailing, or riding facilities. In the case of sports equipment (other than exercise equipment), reimbursement for a single item cannot exceed $250, and these pre-tax dollars cannot be used for general fitness apparel or footwear.
Media Contact:
Bonnie McLaughlin | [email protected]
JOINT PRESS RELEASE: U.S. Senator John Thune’s Office
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
New Initiative Leverages Historic Global Events to Drive Growth in Sports and Fitness Participation to Build Stronger, Healthier Communities
(March 11, 2025) – The Sports & Fitness Industry Association (SFIA) is proud to announce the launch of its 2034WARD campaign, a groundbreaking initiative designed to harness the power of sports and fitness in the United States. As the nation prepares to welcome the world’s most prestigious sporting competitions, 2034WARD will drive industry growth, expand participation, and inspire a new generation of athletes and fitness enthusiasts during an unprecedented decade for our country.
From 2025 to 2034, the U.S. will play host to a historic lineup, including the Summer and Winter Olympic Games and world championships in soccer, rugby, and baseball. This once-in-a-generation series of events presents an opportunity to elevate the role of sports and fitness in communities and promote healthy lifestyles. SFIA will lead the charge with stakeholders across leagues, brands, retailers, manufacturers, municipalities, and governing bodies to maximize the impact of this global spotlight. Together, we will champion initiatives that promote excitement and translate momentum into long-term national benefits, inspiring increased sports and fitness participation and a lasting culture of health and wellness.
“Sports and fitness have the power to unite, inspire, and transform lives. 2034WARD is not just a campaign, it is a movement. By bringing together stakeholders from across our industry, we will seize this moment to create lasting change, making sports and fitness more accessible to all and building a stronger, healthier future,” said Todd Smith, President & CEO of SFIA. “Our campaign will capture the excitement and momentum of the upcoming decade, propelling our communities forward and expanding participation in sports and fitness like never before.”
2034WARD Campaign Goals:
- Boost Industry Participation: Increase sports and fitness participation rates across all demographics with a focus on providing resources to underserved communities and low-income families.
- Build & Expand Facilities: Support the development and expansion of sports and fitness facilities and highlight their economic impact on the communities they serve.
- Promote Physical Vitality: Share compelling data and insights about the many benefits of sports and fitness participation and its positive impact on physical and mental health.
- Champion Public Policy: Advocate for federal and state legislation that ensures every individual has access to sports and fitness activities.
For over 100 years, SFIA has championed the power of sports and fitness. With the global spotlight shining bright on our industry across the next decade, SFIA is proud to lead 2034WARD to elevate the future of sports and fitness participation and create a lasting impact for our country.
Stay tuned for upcoming information on SFIA’s 2034WARD in-person event happening in Washington, D.C. To learn more about 2034WARD and how your organization can get involved, reach out to the Sports & Fitness Industry Association (SFIA) at [email protected].
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
SFIA Promotes Lisa Futterman to Senior Manager, Marketing and Communications
(March 4, 2025) – The Sports & Fitness Industry Association (SFIA) announced today the addition of Bonnie McLaughlin as Vice President, External Affairs & Industry Relations, to its Executive Team. McLaughlin will oversee external affairs, industry relations, and communications and marketing when she begins her new role on Monday, March 10, 2025.
The organization also announced the promotion of Lisa Futterman to Senior Manager, Marketing and Communications. Futterman, who has been with SFIA for nearly four years, will report directly to McLaughlin.
McLaughlin brings extensive experience from her previous roles as Vice President, Public Sector & Public Affairs at RH Strategic Communications, as well as: Executive Director, Global Partnerships & Marketing at the U.S. Chamber of Commerce; Senior Director for the Drink Up! Campaign; Director of Account Management at the Tribeca Film Festival.
Throughout her career, McLaughlin has developed and delivered industry-leading advocacy, marketing, communications, thought leadership, and research-driven campaigns.
“Bonnie’s vast experience in policy and strategic communications, membership and partnership relations, and coalition building, coupled with her passion for sports and fitness, makes her a great fit to join SFIA’s leadership team,” said Todd Smith, President & CEO, SFIA. “She will have an immediate impact on our industry.”
Futterman’s promotion recognizes her contributions in overseeing marketing and communications initiatives that drive SFIA’s membership engagement, industry education, research publications, event promotion, and public policy.
“Lisa has been consistently elevating SFIA’s communications and amplifying our industry initiatives,” said Smith. “Her promotion recognizes her valuable contributions, and I know she and Bonnie will make an outstanding team that advances our mission and supports our members.”
McLaughlin’s arrival comes during an impactful time for SFIA as the organization leads several key public policy initiatives for the industry, expands its membership resources and benefits, and drives industry programs that grow sports and fitness participation.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
Team Sports, Fitness, and Racquet Sports Categories Experienced Significant Increases in 2024
(February 27, 2025) – For the first time since the Sports & Fitness Industry Association (SFIA) began tracking physical activity figures, the participation rate for active Americans reached 80%, according to the newly released data from the 2025 Topline Participation Report. This figure translates to 247.1 million Americans who participated in at least one activity in 2024, which is an increase of 25.4 million more active Americans per year since 2019.
Considered the sports and fitness industry’s essential reference document for participation, SFIA’s Topline Participation Report tracks rates of activity for Americans aged six and older across 124 different sports, fitness, and outdoor activities, and includes 10-year trend analyses by activity category, data deep-dives into inactivity, and surveys of Americans’ aspirations to take on new activities in 2024.
In 2024, CORE participation, considered the foundation of activity and an indicator for an active or organized participant, surpassed 170 million Americans, marking a new high and signaling positive trends for the industry.
The team sports category continued its momentum in 2024 and saw significant increases in participation as 20 of 24 team sports increased their participation levels from 2023, with eight team sports increasing by over 7%. In the fitness category, many activities saw significant increases for the first time since the pandemic. Every activity in the strength category increased participation for the first time since the pandemic, and class-based activity had its best year since 2020 – with almost all class-based activities showing participation increases since 2023. Hiking (day) and trail running continued their decade-long growth trend and running/jogging surpassed 50 million participants for the first time since 2020.
“For the first time since SFIA began tracking physical activity, the participation rate for active Americans has reached 80% – a testament to the nation’s growing commitment to health and fitness,” said Alex Kerman, Senior Director, Head of Research, SFIA.
“This milestone, highlighted in our 2025 Topline Participation Report, underscores the positive trends and momentum within the sports and fitness industry. We are thrilled to see such robust engagement across all activity categories, from team and racquet sports to fitness activities. It’s clear that Americans are prioritizing activity more than ever, and the sports and fitness industry looks forward to continuing to support a healthier, more active nation.”
For the fourth consecutive year, pickleball is the fastest-growing sport in the US. In 2024, 19.8 million Americans participated in pickleball, a 45.8% increase from the 2023 figure and an incredible 311% increase from three years ago. Racquet sports as a whole continued to be in a growth phase, with five out of seven racquet sports that SFIA tracks increasing their year-over-year participation totals.
The 2025 Topline Report shows the Olympic bounce is in full effect. Many of the sports featured in the 2024 Paris Olympic games saw significant participation increases in 2024. Sports including basketball, gymnastics, volleyball (court), and track and field all saw increases of nearly 7% or higher. Leading the way was wrestling, which had the largest increase of the Olympic sports, as well as all team sports with an 8.6% increase since 2023.
The 2025 Topline Participation Report is free to SFIA members and available for purchase for $475 to non-members.
The report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
(January 17, 2024) – The Sports & Fitness Industry Association (SFIA) announced today that Bill Sells, Senior Vice President of Government and Public Affairs, will retire from SFIA at the end of February 2025. During his distinguished 20-year tenure with SFIA, Sells has been a leading voice on Capitol Hill, championing critical initiatives that have helped shape the sports and fitness industry.
Throughout his career at SFIA, Sells has directed numerous successful legislative campaigns and policy initiatives and has been an avid supporter of the Congressional sports games. Bill led the effort to secure hundreds of millions in tariff relief on sports and fitness products through the Miscellaneous Tariff Bill and the Generalized System of Preferences program. Sells spearheaded SFIA’s annual National Health Through Fitness Day, which led to more than a billion dollars in physical education funding and the House passing the Personal Health Investment Today (PHIT) Act in 2018. Sells also represented the industry’s interests on potential disruptions at U.S. ports, rail lines, and the UPS when supply chains were threatened.
“Bill’s dedication to advocating for the sports and fitness industry over the past two decades has been invaluable to SFIA,” stated Todd Smith, President & CEO of SFIA. “We are grateful to Bill for his tireless efforts in promoting youth sports participation, fostering active lifestyles, and driving legislative initiatives for our industry on Capitol Hill. Bill is a true champion.”
Sells began his Washington career with the Reagan-Bush 1984 Campaign, and then worked for Senators John Heinz, Rudy Boschwitz, and Don Nickles before moving off Capitol Hill to launch his lobbying career, representing the tech and environmental industries prior to joining SFIA in 2004.
“It has been an honor and a privilege to represent the sports and fitness industry in Washington, D.C. I will always cherish the friendships I have made, both within the industry, and in Congress, while at SFIA,” said Bill Sells, SVP of Government & Public Affairs, SFIA. “The success realized during my time was aided by the power of sports, bringing together people with different philosophies and outlooks to work on common-sense solutions to the challenges Americans face. Sports are a uniter, and as a sports leader, SFIA is in a great position for continued success going forward.”
SFIA has been representing the needs of the sports and fitness industry for over 100 years and serves as the leading voice for our industry on Capitol Hill. SFIA advocates for increased sports and fitness participation and advances policies that ensure sports and fitness are accessible to all. SFIA is excited to work with the new Administration and Congress on legislation that promotes active lifestyles.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
WASHINGTON, DC (November 22, 2024) – With the support of the Sports & Fitness Industry Association (SFIA) and partner organizations across youth sports, Congressman Bill Huizenga (R-MI) and Marc Veasey (D-TX) introduced the Youth Sports Facilities Act (YSFA) H.R.10221 in Congress yesterday. The YSFA would open a new funding source for youth sports facilities and recreational spaces using Economic Development Assistance (EDA) grants. EDAs are currently not eligible to be used for investments in youth sports infrastructure projects which is why the YSFA is so critical, as it would provide the financial support needed for communities currently lacking in facilities to receive the funding needed to develop new sports and recreation projects.
“The Youth Sports Facilities Act is a bipartisan solution designed to bring communities together, create economic opportunity, and improve the physical and mental well-being of students across the nation,” said Congressman Bill Huizenga. “For too long, an area code has determined whether students could have access to facilities or the resources necessary to participate and compete. I am proud to champion the Youth Sports Facilities Act because it opens the door for communities across Michigan and around the country to create new opportunities for children to develop critical skills, enhance local tourism, and foster small business growth.”
The COVID-19 pandemic highlighted the accessibility challenges that many Americans face when it comes to participating in sports and recreational activities. Not being able to participate in these types of activities leads to the worsening of both mental and physical health in the U.S. SFIA is committed to working with stakeholders to address the barriers limiting youth sports participation and has led the effort on the YSFA legislation, securing bi-partisan support in Congress.
“The access barrier to sports participation keeps youth off the playing field – denying them the opportunity to realize the mental and physical health benefits of activity and limiting the development of the social skills essential to a child’s growth,” says Todd Smith, President & CEO, SFIA. “SFIA fully endorses the Youth Sports Facilities Act to give communities the resources needed for investments in youth sports facilities which will lower the current access barrier to participation.”
The YSFA will allow for more kids to be active and healthy, while also providing participants with important leadership, team building, and social skills. Youth sports organizations are united in their support for YSFA and appreciate the leadership of Congressman Huizenga and Congressman Veasey on this legislation.
“As the leading nonprofit provider of youth sports programs, YMCA of the USA supports the Youth Sports Facilities Act. Youth sports facilities often lead to growth in local economies as families attend sporting events and support local businesses, hotels, and restaurants”, says Jeffrey Britt, Chief Government Affairs Officer, YMCA of the USA. “Youth sports programs create a space for families and the community to belong, improve health outcomes, and strengthen the fabric of the economy and the community.”
In 2024, almost half a billion dollars in EDA grants were used to pay for small business loans, workforce training, and infrastructure projects – but no funding went to the development of youth sports facilities, which can spur additional investments in a community. New youth sports and recreational facilities can lead to additional investments in surrounding businesses such as convenience stores, restaurants, fueling stations, and grocery stores, as well as the construction of new hotels and housing communities.
“A great many children are denied the benefits of sports and exercise due to the shortage of athletic facilities,” says Jon Executive Director, Pop Warner Little Scholars. “In other cases, too many participants practice on limited areas which is unsafe as teams overlap. The Youth Sports Facilities Act will provide for more facilities being available for our children, our most precious commodity. As childhood obesity numbers rise, it is our duty to get kids off their sofas and enjoy getting healthy exercise.”
“Youth sports are a vital part of America’s fabric and a significant part of the work done by local parks and recreation departments,” says, Kyle Simpson, Director of Government Affairs, National Recreation & Parks Association (NRPA). “On behalf of our 60,000 members, the NRPA is proud to endorse the Youth Sports Facilities Act. This critical legislation will expand access to high-quality youth sports programs nationwide.”
With strong Congressional leadership behind the Youth Sports Facilities Act (YSFA), today’s introduction of the legislation is an important step in getting more resources for youth sports facility development in communities that lack them. SFIA will continue to build support for the YSFA and work with stakeholders to move the YSFA through the legislative process for increased investments in youth sports and recreation facilities to get more kids active.
For more information or questions regarding the YSFA, please contact Bill Sells, SVP, Government Relations & Public Affairs, at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
(November 14, 2024) – The Sports & Fitness Industry Association (SFIA) and Pickleheads today have released the 2024 State of Pickleball: Participation & Infrastructure Report, in conjunction with the USA Pickleball National Championships taking place in Mesa, AZ. Now in its second iteration, the report provides an in-depth analysis of pickleball participation and facilities in the United States. This report highlights the investment required to sustain pickleball’s rapid growth by integrating comprehensive participation and facility data, utilizing data never before available.
For the third year in a row, pickleball is the fastest- growing sport in America, according to SFIA’s Topline Participation Report. Pickleball has grown 51.8% from 2022 to 2023, and an incredible 223.5% in three years, with every single age group seeing increased participation. While many have associated the sport with a higher age participation, the age group with the most participants, 2.3 million people, is actually the 25–34 age range. The sport added over 1 million children under the age of 18 from 2022 to 2023. This cross-generational appeal highlights pickleball’s versatility and its ability to bring together diverse groups of people. The significant increase in youth participation also suggests a promising future for the sport as young players grow and continue to engage with pickleball.
Every region in the United States in 2023 saw increased pickleball participation, with the South Atlantic region leading the way with 2.8 million pickleball players, a 50% increase compared to 2022. Given the remarkable growth trend we are seeing, this underscores the need to apply facility data alongside detailed participation data to ensure the industry is doing what it can to keep up with the unprecedented demand of the sport.
“The remarkable growth in pickleball participation highlights the sport’s widespread appeal and the enthusiasm it generates across all age groups,” states Alex Kerman, Senior Director of Research & Business Operations, SFIA. “The 2024 State of Pickleball Report showcases this surge in participation and the cross-generational excitement for the sport. As we continue to support this rapid expansion, our priority is to ensure that pickleball remains accessible and enjoyable for everyone, fostering a thriving community of players.”
Although the average number of days CORE pickleball players participated decreased from 40 days in 2022 to 31 days in 2023, this drop is largely due to the influx of new CORE players, which demonstrates pickleball’s growing appeal. This indicates a healthy, expanding sport with increasing levels of engagement, which paves the way for continued success in the future and is a positive sign.
To keep up with the explosive demand of pickleball, there is still work to be done in terms of funding for infrastructure.
“Now in our second year of this report, we can see the pickleball industry has responded to the court shortage challenge by adding infrastructure, with dedicated pickleball facilities growing 55% year-over-year,” states Brandon Mackie, Co-founder and COO, Pickleheads. “Still, there remains a long road of investment ahead with $855 million needed to construct courts over the next 5-7 years.”
While every region in the U.S. added pickleball courts in 2024, the Mountain, West North Central, and the East South-Central regions all declined in their dedicated courts per 1,000 participants metric, as new courts added were not enough to offset the drastic growth in pickleball participation in these regions.\
The 2024 report revealed that many of America’s largest metropolitan cities are catching up with last year’s laggards of New York, Los Angeles, and Chicago, as they all have doubled their dedicated courts per 10,000 people. There is still a long way to go as these three major markets are on average 92% below national averages for dedicated court density.
The 2024 State of Pickleball: Participation & Infrastructure Report is now available for purchase for $150 for SFIA Members and $350 for non-members by clicking here.
These reports are provided free of charge to members of the media. If you are interested in a copy of the report or an interview with an SFIA or Pickleheads representative, please contact Lisa Futterman at [email protected]. When sourcing data in this report, please cite both organizations and include a link to both sfia.org and pickleheads.com.
*Please note that SFIA’s participation data is for calendar year 2023 and Pickleheads data for facilities/courts is for calendar year 2024.
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.