2025 Data Indicates Slight Decrease in Participation Trends; Costs Cited as Top Concern
(August 21, 2025) – The Sports & Fitness Industry Association (SFIA) today released its inaugural First Half Game Plan: Key Moves in Sports Participation Report, marking the first time SFIA has put out a mid-year update of sports and fitness participation data. This new report reflects SFIA’s commitment to delivering timely, actionable insights with up-to-date analysis that helps our members stay ahead of the curve in a rapidly evolving industry.
“SFIA is excited to introduce our first mid-year participation report – a fresh way to share timely insights into how Americans are engaging with sports and fitness,” said Alex Kerman, Senior Director, Head of Research for SFIA. “While some categories show modest declines, the data also reveals areas of resilience and growth. By delivering these insights mid-year, we’re helping companies better anticipate market shifts, fine-tune their planning, and make smarter, data-informed decisions for the remainder of the year and beyond.”
As part of this inaugural report, SFIA is introducing a new activity definition designed to better reflect meaningful engagement in physical activity. Under this updated framework, individuals are considered “active” if they engage in at least 150 minutes of moderate-intensity activity per week.
In 2024, 22.6% of Americans were entirely inactive. First half of the year indicators for 2025 show that inactivity levels have increased to 22.9%. This equates to roughly one million more Americans not actively participating in sports or fitness activities of any kind. This increase is likely driven by ongoing market and economic uncertainty surrounding tariffs and a natural post-Olympic participation slowdown.
Several sports prominently featured in the Paris Olympics last year are seeing modest declines, including Swimming on a Team, down by 2.7%, Skateboarding by 2.4%, Soccer (Outdoor) by 1.7%, Surfing by 5.8%, and Track and Field by 3.6%.
Despite the declines in rates of participation, there were positive takeaways from the data for the first half of 2025. Winter Sports saw the largest activity growth from July 2024 to June 2025, increasing by 1.7%, followed by modest gains in Fitness Activities (0.3%) and Racquet Sports (0.1%). Additionally, among the 30 sports with updated participation data, Pickleball remains the fastest-growing sport, with a 14.7% increase in participation.
In 2025, there is a move towards more wellness-oriented activities, with preferences varying notably by age group. Fitness dominated the intended activities, with Running/Jogging emerging as the most intended among younger age groups, while for the older age groups, Working out with Weights and Treadmill use showed strong appeal.
With the current economic uncertainty – especially around tariffs – it is not surprising that the report revealed that increased costs remain the most significant barrier to youth sports participation, with 41% of parents citing it as the primary barrier to their children participating in sports.
The 2025 First Half Game Plan: Key Moves in Sports Participation Report is free to SFIA members and available for purchase for $300 to non-members. Additionally, this report can be purchased as a bundle with the 2026 Topline Participation Report (pre-order) for $700 total – a 10% discount – by clicking here.
The report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
WASHINGTON, DC (August 1, 2025) – The Sports & Fitness Industry Association (SFIA) applauds the Administration’s decision to reestablish the President’s Council on Sports, Fitness, and Nutrition – an important step towards improving the health and well-being of America’s youth through increased physical activity and participation in sports.
SFIA looks forward to closely collaborating with the President’s Council to advance our shared mission of building healthier, more active communities through sports and fitness.
“SFIA commends the Administration’s efforts to revitalize the President’s Council and prioritize sports and fitness participation to improve the health of our country,” said Todd Smith, President & CEO, SFIA. “We look forward to partnering with the Council to foster a new generation of healthy, active youth.”
The Council’s revitalization arrives at a pivotal time, as the United States prepares to host a historic decade of global sporting events, and aligns with SFIA’s recently launched 2034WARD Campaign – a decade-long initiative that will capitalize on upcoming global sporting events to drive growth in sports and fitness participation and create a lasting culture of health and wellness.
For more information about SFIA’s 2034WARD Campaign, visit https://sfia.org/2034ward/.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
(July 17, 2025) – The Sports & Fitness Industry Association (SFIA) has announced the pilot of a new professional development initiative, the VetsEXCEL Career Development and Mentorship Program. The program is designed to support military veterans as they transition from the military into civilian careers and are interested in pursuing jobs within the sports and fitness industry.
The pilot program, slated to begin in September 2025, will offer a comprehensive experience that combines hands-on professional development, one-to-one mentorship, career coaching, and unparalleled industry access. Through curated mentorships and strategic networking opportunities, veterans will gain firsthand exposure to the sports and fitness sector, equipping them with valuable insights and connections that will be vital to their civilian career pursuits.
The VetsEXCEL Program will emulate the components of SFIA’s existing Excelerator Program, which has played a pivotal role in shaping the future of young professionals currently working within the sports and fitness sector since the Excelerator Program’s inception in 2023. The inaugural VetsEXCEL cohort will consist of up to 10 military service members. Each service member will be paired with an executive within the sports and fitness industry who will serve as their mentor. Cohort participants will take part in interactive career workshops designed to enhance their awareness of career opportunities while addressing the unique challenges associated with transitioning from military service. Coaching sessions will also be provided to help cohort participants identify roles within the sports and fitness industry that align with their military experience.
Todd Smith, President & CEO of SFIA, emphasized why the VetsEXCEL Program is so essential: “Our veterans bring an unprecedented combination of discipline, leadership, and adaptability – qualities that make them incredibly well-suited for careers in the sports and fitness industry. Yet, many transitioning service members are unaware of the wealth of opportunities available to them within our industry sector. Through VetsEXCEL, SFIA is committed to providing guidance, connections, and resources that support our veterans and showcase the amazing civilian careers available to them across the sports and fitness industry.”
The launch of the VetsEXCEL pilot program has been possible thanks to the early support received from corporate partners, including the National Hockey League, Navy Federal Credit Union, and U.S. Veterans Magazine.
“The National Hockey League is proud to support the VetsExcel Program as part of Operation Line Shift, our broader commitment to honoring and empowering the military community,” said Kim Davis, NHL Senior Executive Vice President, Social Impact, Growth Initiatives & Legislative Affairs. “This initiative not only allows us to thank veterans for their service – it enables us to recognize their unique strengths and provide an onramp into sports industry careers.”
“It means a great deal to me that Navy Federal actively employs veterans, and they see the talent pool in veterans,” said West Sisoukrath, Navy Federal Security and Marine Corps Veteran. “It is great to know that Navy Federal supports veterans in the workplace through programs like VetsEXCEL and DoD SkillBridge.”
U.S. Veterans Magazine, ranked the No. 2 veteran-focused publication in the United States, is proud to feature the VetsEXCEL Program in its first-ever Veterans in Sports edition, scheduled for release in the Veterans Day issue. This special feature will spotlight decorated Green Beret and former NFL player Nate Boyer on the cover, highlighting why veterans are a natural fit for the sports and fitness industry. The edition will explore education, career pathways, and entrepreneurial opportunities that align with veterans’ unique strengths.
“Veterans are truly a perfect fit for the sports and fitness world,” said Mona Lisa Faris, president and publisher of U.S. Veterans Magazine. “Their ability to perform under pressure, take initiative, and work cohesively with others translates seamlessly into this dynamic field. We are excited about our partnership with SFIA and the many ways we can support veterans in building meaningful, successful careers in an industry that genuinely values the experience and mindset they bring to the table.”
SFIA is privileged to launch this pilot initiative and support our country’s service members. Industry leaders and corporations interested in supporting the program are encouraged to reach out to SFIA and contact Bonnie McLaughlin at [email protected]. Stay tuned for additional information about the VetsEXCEL pilot program available over the coming weeks.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
15 Semi-Finalists will be Selected for the 2025 Virtual Pitch Event; Top 5 Finalists to Compete Live, In-Person This Fall
(May 22, 2025) – The industry’s premier innovation showcase, SFIA’s 2025 Start-Up Challenge, has officially opened the application process for driven entrepreneurs looking to revolutionize the sports and fitness industry. Game-changers in the sports and fitness space are encouraged to apply to compete for the opportunity to pitch their product, technology, or idea to industry executives, venture capitalists, and leaders from private equity.
For the 2025 Challenge, SFIA is excited to partner with The Players Impact (TPI). TPI was founded in 2017 and offers professional athletes with investment resources, networking, and mentorship to help them succeed in business beyond their playing careers. As part of their involvement, TPI will engage their network of professional athletes, who will play a key role in the judging process, bringing their unique perspectives and experiences to help identify the most promising innovations. Together, SFIA and TPI aim to foster a dynamic ecosystem where sports, technology, and entrepreneurship intersect to shape the future of the industry.
“The 2025 Start-Up Challenge is a unique opportunity for innovators in sports and fitness to showcase their groundbreaking ideas and technologies,” said Todd Smith, President & CEO, SFIA. “Partnering with The Players Impact allows us to provide a platform where entrepreneurs can connect with industry leaders and professional athletes with the hope of forming strategic partnerships for their businesses. This program not only highlights the incredible talent within our industry but also drives the future of sports and fitness.”
Applications are open until July 31, 2025, for start-ups looking to change the landscape of the industry. For this year’s Challenge, the esteemed panel of expert judges will select up to 15 semi-finalists to pitch virtually in September to compete for the five finalist spots. Each of the semi- finalists will create an investment profile for the judges to review prior to a virtual session. Judges will hear live pitches and ask the semi-finalists questions about their start-up. The judges will evaluate each semi-finalist, with the top five finalists selected to compete live, in-person at the 2025 Start-Up Challenge in November.
Through the Start-Up Challenge, SFIA has showcased 60 start-up companies as finalists, and since participating in the Start-Up Challenge, these finalists have collectively raised over $330 million.
“We are proud to join forces with SFIA for the 2025 Start-Up Challenge to spotlight and support the next generation of innovation,” said Tracy Deforge, Chief Executive Officer & Co-Founder, The Players Impact. “This partnership reflects our shared commitment to equip athletes to lead, innovate, and influence the evolution of the sports industry, and we look forward to seeing the transformative solutions that this year’s applicants will bring to the table.”
All semi-finalists chosen for the virtual pitch session will receive one year of complimentary SFIA membership, exposure and connections to 90+ industry judges, a logo-feature in an SFIA research report, and personal introductions to five judges of their choice.
The top five finalists selected to pitch live in November will also receive complimentary, exclusive access to The Players Impact Start Up Membership, promotion on SFIA platforms and in marketing materials, national media coverage, and, will be asked to judge the 2026 Start-Up Challenge.
The Grand Prize winner will receive all the session prizes, plus, a spotlight in one of SFIA’s annual research reports and the opportunity to network and connect with SFIA members at an SFIA event, including free registration, a speaking opportunity, and recognition at the event.
Applications will be accepted through July 31, and are open to any entrepreneur with an idea, product, or service in the sporting goods, team sports, sports tech, and/or fitness categories. The application and additional information can be found here.
SFIA is also accepting applications for 2025 Start-Up Challenge judges. Applications will be reviewed throughout the process and announced periodically. Judges are required to attend the virtual pitch session in September and review each start-up finalist’s investment profile and submit one question for each finalist prior. While not required to attend the in-person event, judges will evaluate the 15 start-up semi-finalists and help decide the top 5 finalists. For more information on judging and to apply, click here.
Media Contact:
Lisa Futterman: [email protected]
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
ABOUT THE PLAYERS IMPACT: The Players Impact, renowned for its commitment to democratizing education and access for the next generation of athlete entrepreneurs and investors, has fostered a thriving community across sport, talent, and career. With a seven-year legacy of empowering athletes and facilitating connections within the industry, TPI has become synonymous with innovation and inclusivity.
WASHINGTON, DC (May 20, 2025) – Today, the Sports & Fitness Industry Association (SFIA) sent a letter to the Administration encouraging further progress in trade negotiations to ensure sports and fitness participation, especially within youth sports, is accessible and affordable. The industry’s access to global supply chains and manufacturing capabilities is essential for American families to be able to access the products and equipment they need to stay active and healthy.
Elevated costs for essential youth sports equipment, which in some cases have risen by more than 50% over the last five years, will continue sidelining young athletes whose families can no longer afford the increased prices. Recent data from SFIA’s 2025 Topline Participation Report revealed that only 24% of children from households earning less than $25,000 per year regularly participate in sports. This number is in stark contrast to 44% of children from households earning $100,000+ regularly participating in sports.
“Lingering uncertainty around trade policies is putting youth sports participation at risk as families can no longer afford the elevated prices of essential sports equipment,” said Todd Smith, President & CEO of SFIA. “We need to ensure that sports and fitness are accessible and affordable, so America’s youth have the opportunity to experience the positive benefits provided through physical activity.”
In the letter, SFIA requested an opportunity to meet with the Administration to discuss solutions to ensure all Americans have access to the physical and mental health benefits provided by sports and fitness.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
Single Sports Reports from the Fitness Category Next to be Released; With All 91 Reports for 2025 Available in May
(May 14, 2025) – The Sports & Fitness Industry Association (SFIA) has released 25 new Single Sport Reports for 2025, with reports from the Team Sports Category and pickleball now available. These reports provide a detailed analysis and breakdown of participation by various demographics and by specific sport or fitness activity.
The Pickleball Single Sport Report, released last week due to high demand, provides a deep dive into participant data for the fastest growing sport in the U.S. This is the fourth consecutive year pickleball has held that title, having seen a 45.8% increase from the 2023 figure and an incredible 311% increase from three years ago.
In addition to the Pickleball Report, 24 reports from the Team Sports Category are now available. The category continued its momentum in 2024 as it experienced significant increases in participation – 20 out of 24 team sports increased their participation levels from 2023, with eight team sports increasing by over 7%.
All 91 Single Sport reports will be available in May, with the Fitness Category slated as the next available batch, being released early next week. Each report includes data on participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level, cross-sport/activity participation, and ethnicity.
“The latest Single Sport Reports offer detailed, actionable data and valuable insights into sports participation trends across various demographics,” said Alex Kerman, Senior Director and Head of Research, SFIA. “With pickleball continuing its meteoric rise and with eight of the team sports SFIA tracks increasing participation by over 7% in 2024, this data helps industry leaders and stakeholders better analyze a sport’s participation and make informed decisions.”
Here is the list of Single Sport reports now currently available:
- Baseball
- Basketball
- Cheerleading
- Football (7-on-7)
- Football (Flag)
- Football (Tackle)
- Football (Touch)
- Gymnastics
- Ice Hockey
- Lacrosse
- Paintball
- Pickleball
- Roller Hockey
- Rugby
- Soccer (Indoor)
- Soccer (Outdoor)
- Softball (Fast Pitch)
- Softball (Slow-Pitch)
- Swimming on a Team
- Track and Field
- Ultimate Frisbee
- Volleyball (Beach/Sand)
- Volleyball (Court)
- Volleyball (Grass)
- Wrestling
Click here to see the running list of Single Sport reports as they are available.
All 2025 SFIA Single Sport Reports are available for purchase at a discounted rate of $150 each for SFIA Members and $400 per report for Non-Members.
These reports are provided free of charge to members of the media. If you are interested in a copy of any of the reports or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
SFIA Welcomes Army Major Natasha Fultz-Castro as Inaugural Participant
(May 12, 2025) – The Sports & Fitness Industry Association (SFIA) is proud to announce its involvement with the Department of Defense’s (DoD) SkillBridge program, an important component of SFIA’s commitment to further expanding our industry’s support of the military community by assisting veterans in their career transitions. SFIA is honored to welcome Army Major Natasha Fultz-Castro as its DoD SkillBridge intern, becoming the organization’s inaugural participant through the program.
The DoD SkillBridge program provides active-duty service members with the opportunity to gain valuable civilian work experience during the last 180 days of their military service. By connecting service members with private-sector organizations like SFIA, SkillBridge helps close the gap between military service and civilian careers through focused industry training, apprenticeships, or internships.
“SFIA is honored to partner with the Department of Defense to support our service members as they transition into the next chapter of their professional journeys,” said Todd Smith, President & CEO of SFIA. “Natasha brings more than 20 years of strategic communications and public affairs experience, and we are thrilled to welcome her as she explores new opportunities within the sports and fitness industry.”
As part of her internship, Natasha will assist with SFIA’s communications and marketing efforts, including content strategy, media outreach, and partnership development. Her military background in public affairs provides a unique perspective that strengthens SFIA’s commitment to leadership, service, and innovation in the sports community.
Throughout her distinguished career in military public affairs, Natasha has collaborated with major sports organizations and leagues – including the WNBA, NFL, NASCAR, and NCAA – coordinating joint military support for premier events such as the WNBA All-Star Game, NFL Super Bowl, NASCAR Coca-Cola 600, and NCAA Bowl Games. Her ability to elevate athletes and organizations aligns perfectly with SFIA’s mission to champion innovation, leadership, and social impact within the sports community.
Much like sports, the military brings together individuals from all walks of life, forging bonds through shared experiences, teamwork, and perseverance. Natasha’s leadership in military public affairs has strengthened her ability to unify diverse voices and build connections – skills that translate seamlessly into the sports and fitness industry.
“I am incredibly grateful for this opportunity to join SFIA through the SkillBridge program,” said Major Natasha Fultz-Castro. “This internship represents not just a career milestone for me, but a pathway for service members to bring their talents and leadership to new industries. I look forward to fully immersing myself in the sports and fitness industry – an arena I am deeply passionate about – and leveraging my experience to drive meaningful engagement and impact.”
For service members, the SkillBridge program offers a once-in-a-lifetime chance to train with industry-leading organizations while continuing to receive full military pay and benefits. For industry partners like SFIA, it presents access to one of the most skilled, disciplined, and motivated talent pools in the nation.
SFIA is excited to participate in this initiative and looks forward to continuing its involvement with the SkillBridge program.
To learn more about the program, click here.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.
About DoD SkillBridge: The Department of Defense SkillBridge program connects service members nearing the end of their military service with civilian work experience opportunities in a variety of industries. Service members can spend up to 180 days training full-time with approved industry partners while continuing to receive their military compensation and benefits.
Sports Industry Growth Rate Surpasses GDP For Only Fourth Time in 15 Years, Despite Being Lowest Growth Since the Pandemic
(May 1, 2025) – The Sports & Fitness Industry Association (SFIA) has released the 2025 State of the Industry Report, highlighting 2.9% industry growth, favorable profitability trends, and an optimistic view on the future of the industry. The annual report features in-depth analysis of the trends and issues affecting the sports and fitness products business, including participation, economic performance, and the industry environment. Please note that the data for this report was collected in 2024, prior to the implementation of further tariffs.
The sporting goods industry experienced a 2.9% growth in 2024, surpassing the U.S. GDP growth rate of 2.8%. While this number is the industry’s lowest growth rate since the pandemic, this is just the fourth time in 15 years that the growth rate was higher than GDP, which still signifies a positive indicator of the strength and resiliency of the sports industry.
In 2024, 65% of companies reported increased profitability – the highest percentage the industry has seen in the past decade. This strong financial performance demonstrates the industry’s ability to adapt and thrive in a shifting economic environment.
At the time of the survey, 96% of industry executives rated the state of the industry as strong or average, with only 4.1% indicating it was weak – the lowest percentage in six years. The performance of the sporting goods industry highlights its enduring strength as a vital force in driving the economy. As for 2025 and beyond, 99% of executives expressed confidence in the future state of the industry at the time of the survey.
“The 2025 State of the Industry Report underscores the remarkable adaptability of the sports and fitness industry,” said Alex Kerman, Senior Director and Head of Research, SFIA. “Surpassing GDP growth and achieving record-high profitability levels, the industry continues to demonstrate that it can thrive as an economic powerhouse. The optimism expressed by industry executives for the future reflects the enduring strength and vitality of this sector, but does reflect sentiment prior to the 2025 tariff actions.”
In 2024, activity rates rose across all income levels, with lower-income groups growing at a faster pace. However, inequalities still exist, as 87.3% of individuals in the highest income group ($100k+) were active, compared to just 63.2% in the lowest income group (Under $25K). While progress has been made, significant disparities still persist.
Despite the strong performance of the industry, challenges remain as we move through 2025. The top concern for industry executives in 2024 was tariffs, which have already posed significant challenges and uncertainty for many sports and fitness companies and organizations as we head towards the second half of 2025. After tariffs, the concerns that followed included increasing market share, slower consumer spending, and inflation. Seven of the top eight concerns were tied to the economy, supply chain, or tariffs, most of which are influenced by government policies.
The State of the Industry Report is free to SFIA Members and is available to the public for purchase by clicking here for $750.
This report is provided free of charge to members of the media. If you are interested in a copy of this report or an interview with an SFIA representative, please contact Lisa Futterman at [email protected].
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
(April 29, 2025) – The Sports & Fitness Industry Association (SFIA) and Good Sports are proud to announce the launch of the Restore Play Network (RPN) – a first-of-its-kind industry initiative designed to restore access to sports and physical activity in communities impacted by natural disasters, public health emergencies, and other crises.
“Physical activity is essential to mental health, resilience, and community healing. In times of crisis, sports can be a powerful force for rebuilding,” says Melissa Harper, Co-Founder and CEO of Good Sports. “Our work directly in the communities following such disasters, like the wildfires in LA, the hurricanes in the South, and the flooding in North Carolina, has been a critical bright spot for youth.”
The Restore Play Network is a collaborative effort that brings together the sporting goods industry to respond swiftly and effectively when crisis strikes. Through the combined strength of SFIA’s member companies and Good Sports’ proven distribution network, RPN ensures that young people can return to play as their communities recover.
“This collaboration between SFIA and Good Sports on the Restore Play Network is a testament to the power of the sporting goods industry to make a meaningful impact when communities need us most,” said Todd Smith, President & CEO, SFIA. “This initiative embodies the spirit of resilience and community support, and through this partnership, we are not just restoring access to sports and physical activity for young people, we are restoring hope and normalcy in the lives of countless children and families after unimaginable tragedy.”
When a disaster strikes, Good Sports will asses the impact on youth sports and play in he affected communities. Once equipment and apparel needs are identified, the RPN will be alerted. Members will be invited to commit resources, whether in-kind products or philanthropic support, and Good Sports will begin distribution throughout the communities. Organizations interested in joining the Restore Play Network can learn more and sign up at https://www.goodsports.org/restore-play-network/.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.
ABOUT GOOD SPORTS: Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life. Since 2003, Good Sports has provided nearly $110 million in sports equipment, impacting over 10 million kids from more than 6,370 youth programs across the country. Good Sports has been awarded a coveted 4-star rating nine consecutive times from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency, and accountability. Additionally, Good Sports holds the top-level Platinum seal from GuideStar and is a Better Business Bureau Wise Giving Alliance accredited charity. To learn more or to get involved, please visit www.goodsports.org and follow Good Sports on Facebook, X, Instagram and LinkedIn.
Bipartisan legislation would expand youth sports facilities & support student mental health.
(April 10, 2025) – U.S. Senator Jon Ossoff is introducing bipartisan legislation to build more sports facilities for Georgia kids and families.
This week, Sens. Ossoff and Todd Young (R-IN) introduced the bipartisan Youth Sports Facilities Act to help build and upgrade sports facilities across Georgia, giving kids and families safe spaces to play while also supporting student mental health and boosting economic growth.
The bipartisan legislation would make youth sports facilities eligible for grants through the U.S. Department of Commerce’s Economic Development Administration (EDA), giving educational agencies, local governments, and nonprofits more funding opportunities to create and upgrade sports facilities while growing local economies at the same time.
The bipartisan bill would also give preference to rural communities and projects that aim to create new sports facilities in low-income and underserved communities.
“Georgia families deserve modern and safe sports facilities where their kids can play, grow, and thrive,” Sen. Ossoff said. “This bipartisan bill will help Georgia communities expand youth sports facilities, strengthen local economies, and foster mental and physical health for the next generation.”
“Youth sports play a vital role in promoting healthy lifestyles from an early age while teaching essential life skills like teamwork and discipline. This bill would empower communities to use existing grant resources to improve youth sports facilities for children living in areas of need, encouraging greater youth sports participation across the nation,” said Senator Young.
The companion bill is being introduced in the U.S. House of Representatives by Reps. Bill Huizenga (R-MI-02) and Marc Veasey (D-TX-33).
“The Youth Sports Facilities Act is a bipartisan solution designed to bring communities together, create economic opportunity, and improve the physical and mental well-being of students across the nation,” said Congressman Bill Huizenga. “For too long, an area code has determined whether students could have access to facilities or resources necessary to participate and compete. I am proud to champion the Youth Sports Facilities Act because it opens the doors for communities across Michigan and around the country to create new opportunities for children to develop critical skills, enhance local tourism, and foster small business growth.”
“Youth development is about more than academics—it’s about access to safe spaces where kids can play, grow, and thrive,” said Rep. Veasey, Co-chair of the Youth Sports Caucus.“This bill empowers states like Texas to invest in the sports and recreation facilities our communities need. By unlocking EDA funding, the Youth Sports Facilities Act gives underserved areas the tools to build healthier futures and stronger local economies. I’m proud to work with my colleagues to make this long-overdue investment in our kids and neighborhoods.”
The bipartisan bill is endorsed by the YMCA of the USA, the Sports & Fitness Industry Association (SFIA), and Pop Warner Little Scholars.
“As the leading nonprofit provider of youth sports programs, YMCA of the USA supports the Youth Sports Facilities Act. Youth sports facilities often lead to growth in local economies as families attend sporting events, support local business, hotels and restaurants. Youth sports programs create a space for families and the community to belong, improve health outcomes and strengthen the fabric of the economy and the community,” said Jeffrey Britt, Chief Government Affairs Officer, YMCA of the USA.
“Too many children are sidelined by limited access to sports and fitness facilities—denying them the physical, mental, and social benefits that come with playing sports and living healthy, active lifestyles,” said Todd Smith, President & CEO of the Sports & Fitness Industry Association (SFIA). “With the United States set to host a historic decade of global sporting events, we must prioritize youth participation in sports and fitness and ensure all children have the opportunity to play, grow, and thrive. SFIA thanks Senator Ossoff, Senator Young, Congressmen Huizenga, and Congressman Veasey for reintroducing this bill and proudly endorses the Youth Sports Facilities Act as a crucial investment in our communities – one that leverages existing federal resources, without increasing spending, to help cultivate the next generation of healthy, active, socially connected youth.”
“Because we see firsthand the role sports can play in shaping young people and growing communities, Pop Warner fully supports the re-introduction of the Youth Sports Facilities Act. By expanding the Economic Development Assistance grant program to include investments in youth sports facilities, this bill will ensure every community has the resources it needs to create safe and accessible sports environments. We urge you to pass this bill, investing in our children’s futures and in the well-being of our communities,” said Steve Strawbridge, President & CEO, Pop Warner Little Scholars.
Sen. Ossoff continues working to support the health of Georgia’s children.
Last November, Sen. Ossoff delivered over 1.7 million through the Bipartisan Safer Communities Act to help hire and train more mental health counselors for students in Georgia schools.
Last September, Sen. Ossoff introduced the Fresh Food Act of 2024 to address food insecurity across Georgia by helping attract more grocery stores to Georgia communities with limited access to fresh foods, and to help support Georgia farmers.
In 2024, Sen. Ossoff delivered $1,205,656 in Federal funding through the Children’s Hospital Graduate Medical Education (CHGME) program to help Egleston Children’s Hospital at Emory University train and retain more pediatric physicians.
Click here to read the Youth Sports Facilities Act.
Media Contact:
Bonnie McLaughlin | [email protected]
JOINT PRESS RELEASE: U.S. Senator Jon Ossoff’s Office
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.