Mizuno enters into an agreement with Midnight Runners, a running community with a global reach.
PEACHTREE CORNERS, GA, February 20, 2023 – Mizuno, a global leader in sports apparel and equipment, and Midnight Runners announce a joint agreement, paving the way for Mizuno to become the official sponsor from February 2023 through January 2026.
Commenting on the upcoming partnership with Mizuno, Julie Hambleton, Crew Support, Social Media Manager, and Community Builder from Midnight Runners, states, “Our goal at Midnight Runners has and always will be to bring accessible, fun fitness to as many people around the world as we can in a way that connects those people to each other and to their city. We’re very excited to be working with Mizuno to continue to spread the joy and magic of running.”
By supporting the Midnight Runners’ activities, Mizuno aims to spread the joy of running and connect people around the world while putting into practice its corporate philosophy of “contributing to society through the advancement of sporting goods and the promotion of sports” and spreading the Mizuno Running slogan; “All runners. All runs.” Mizuno Corporation’s Global Corporate & Marketing Office Senior Manager, Kojiro Sampei, is thrilled to announce the partnership with Midnight Runners, “Running is one of the most important categories for Mizuno’s global business strategy. We are very pleased to announce this agreement with Midnight Runners, as it will not only increase Mizuno’s brand presence in major cities around the world but will highlight Mizuno’s commitment to celebrating diversity by bringing people together through the power of sport.”
About Midnight Runners
Midnight Runners is a social network founded in London in 2015 and has evolved into a global social network of runners that meet weekly after-hours for a “boot camp” group run (5-10 km), regardless of the background or athletic ability of participants. Currently, the club’s activities have expanded to 15 major cities*1 around the world. Volunteer “crew captains” are assigned at each location and are responsible for planning and executing each event. There are approximately 80,000 annual participants. The club’s brand value is “We exist to connect people from diverse backgrounds and enrich lives through the shared joy of running together.”
*1: New York (USA), Boston (USA), Los Angeles (USA), San Francisco (USA), Toronto (Canada), London (UK), Paris (France), Berlin (Germany), Barcelona (Spain), Sydney (Australia), Hong Kong (China), Mexico City (Mexico), Bogota (Colombia), Santiago (Chile), Buenos Aires (Argentina).
For further information on Midnight Runners, visit, www.midnightrunners.com.
The shoe is loaded with Mizuno’s signature features to keep you comfortable on even the harshest terrain.
The Mizuno Wave Mujin 9 targets a neutral pronator and experienced runner who usually runs long distances with a competitive spirit and wants the utmost quality in their running footwear. It ensures a maximum cushioned trail shoe with a fixation on weight minimization, deliberately designed to be the lightest Mujin model in the last five years. The Wave Mujin 9 offers the optimal balance between protection and lightweight, both of which are critical components for the exotic conditions of trail running. Mizuno aimed at answering the following question; “How can we remove the weight of excess materials while simultaneously enhancing the protection levels of a trail shoe?” While retaining its critical protective parts across the upper mesh and PU sock liner, the Wave Mujin 9 decreased its weight from 12.5 ounces to 12 ounces compared to its predecessor.
The Michelin rubber on the outsole provides grip, lightness, and technology through the use of a DC rubber compound, lighter all-around rubber compounds, and a new LUG design technology. More specifically, the LUG technology provides traction and adaptability to the outsole, including arc sculptures for stability and traction when powering over obstacles and a robust heel for durability. The wider gauge of 12mm with Michelin rubber and traction Lugs adds to the already improved traction and stability characteristics of its outsole. TPU support panels were additionally supplemented across the heel and ankle area, ensuring a comfortable, stable, and secure fit.
The Mujin 9’s midsole includes a full-length foam-based Mizuno Wave construction, bounded by the U4icX upper midsole and Mizuno Enerzy bottom midsole from toe to heel, providing unmatched cushioning, energy return, and stability. The Wave construction, created with EVA at two levels of hardness, enhances stability without sacrificing cushioning, enabling smoother runs in tough terrains.
Its revolutionized upper design now comprises a breathable mesh for comfort while running long distances in trail environments. Its half-gusset tongue also provides a secure fit, eliminating the necessity of any tongue readjustment while running continuously. The side panels included on the sides of the upper design securely holds the runner’s foot in place, preventing any unneeded lateral movement that may cause instability while running. In terms of sustainability, more than 90% of recycled materials were used in the upper lining textile, sock liner, and shoelace.
Shop the Wave Mujin 9 here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
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PEACHTREE CORNERS, GA, January 20, 2023 – Mizuno, a global leader in sports apparel and equipment, has launched the Wave Rebellion Flash. With the Wave Rebellion Flash, it’s always go time; this shoe is catered toward distance runners and anyone looking to feel fast.
Runners can feel the cushion of the MIZUNO ENERZY LITE, combined with MIZUNO ENERZY FOAM and a glass fiber-reinforced wave plate. The main advantage of a glass fiber-reinforced wave plate is that it is 1141% more responsive than Mizuno’s standard Pebax® wave plate. Priced at $160, the Wave Rebellion Flash offers all the perks of a distance shoe without the hefty price tag. The Wave Rebellion Flash also hones in on sustainability by including a plant-based wave plate, more than 90% recycled content on the upper body lining textile, and more than 90% Recycled content on the sock liner lining. Additionally, the G3 outsole creates traction that keeps you ruling the road and turning every day runs into anything but ordinary.
Shop the Wave Rebbelion Flash here.
Stay up-to-date on all the latest news on the brand’s website at www.MizunoUSA.com or on social @MizunoRunningUSA.
ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA
Media Contact:
Brand Support
[email protected]
January 17, 2023 – The latest research from Corsearch’s brand and content protection division shows that a disproportionate number of websites engaging in online piracy or counterfeiting use Cloudflare’s services.
According to Corsearch’s research, 71% of websites which Corsearch notified to Google for search engine demotion used Cloudflare’s Content Delivery Network (CDN) services(1).
In addition:
- Nearly half (49%) of all websites flagged for content piracy (e.g. film, TV, music, photography) used Cloudflare
- A quarter (23.5%) of all websites flagged for offering counterfeited goods used Cloudflare
Additional analysis of the ‘Infringing Websites List’, which was created by the Police Intellectual Property Crime Unit (PIPCU) showed that 67% of the websites listed by PIPCU use Cloudflare’s services.
The proliferation of unlawful products, services and content online undermines consumer trust and can lead to substantial consumer harm. The unwitting online purchase of a counterfeit pharmaceutical, for example, can have lethal consequences. The download of a pirate film can infect consumer hardware with viruses and malware – and in either case, the people behind the sale and distribution of counterfeit or pirate goods and services may be involved in organised criminal activity.
Cloudflare, a US-listed business, does not verify identification and business or personal registration details for its CDN customers. This, combined with the fact that base elements of the CDN service are free, is an incentive for bad actors to use Cloudflare’s services. Though the sites analysed are not hosted by Cloudflare, the business is uniquely positioned to do more to protect rights holders and suppress the scourge of online piracy and counterfeiting. Many intermediaries are already taking steps to prevent harm to consumers where bad actors are using their services to infringe intellectual property, including requiring any infringing content to be removed by the host, or terminating their services.
Simon Baggs, President of Brand and Content Protection at Corsearch said: “Cloudflare is a key intermediary that can do a lot more. Its services are fundamental to the operation of many websites that infringe intellectual property. There is no doubt that if Cloudflare followed the example of others and did more to assist rights owners, the online environment for consumers would be substantially improved.”
Detective Constable Abdun Noor from the City of London Police’s Police Intellectual Property Crime Unit (PIPCU) said:
“PIPCU works with a number of internet-related service providers to make the internet a safe place for users to consume content, while protecting the rights of content creators.
“We ask the service providers we work with to support the removal of domains that are harmful to the creative industry and its consumers. There is still work to be done for all providers to have policies in place that ensure they aren’t benefiting harmful domains and preventing law enforcement from taking action against them.”
Corsearch’s findings are also backed up by several other papers and regulatory submissions. In 2022, the Motion Picture Association in the US filed a submission on behalf of studios (including Netflix, Walt Disney Studios, Paramount Pictures, Universal Studios, Sony Pictures and Warner Bros. Entertainment), which noted that “Cloudflare’s customers include some of the most notorious, longstanding pirate websites in the world”. The International Federation of the Photographic Industry has also made similar submissions to the European Commission’s Counterfeit and Piracy Watchlist.
Baggs added: “We have laid out eight key actions that Cloudflare can take to stop its services being used for infringement. We urge Cloudflare to review our report and to implement change.”
About Corsearch: Corsearch intelligent Trademark & Brand Protection solutions are revolutionizing how companies commercialize and protect their growth. Trusted by over 5,000 brands and law firms worldwide, Corsearch delivers data, analytics, and services that support brands to market their assets and reduce risks to revenue and consumers. Whether it’s online or offline, Corsearch IP research and protection solutions help customers to secure, monitor, and enforce their IP rights.
Media contact:
Sophie Mellish, Rostrum
[email protected]
+44 (0) 7854 272 007
Tuesday, December 20, 2022
The Sports & Fitness Industry Association has released the 2022 Year End Review. The letter includes a note from President & CEO, Tom Cove, and highlights the successes of SFIA in support of our members and partners from 2022.
Click here to read the letter.
For more information or for questions, please contact [email protected].
PFAS: A Scientific, Legal, and Regulatory Overview of Risk, Trends, and Best Practices Webinar
Per- and polyfluoroalkyl substances (PFAS) (aka forever chemicals) are an emerging concern for business. With legislation taking effect in 2023, companies need to understand their risks and compliance obligations, as well as potential legal actions.
PFAS are commonly found in various consumer products, including cookware, textiles, outerwear, and food packaging, and currently are at the forefront of environmental scrutiny by regulators, NGOs, and the media. There is a growing patchwork of laws that companies must comply with, including a significant cross-over with California’s Prop. 65. Additionally, even products and raw materials that claim to be PFAS-free may actually contain PFAS, especially in light of the varying and increasingly inclusive definitions of the term “PFAS”.
This webinar from Buchalter and Exponent will provide an overview of the states and laws at the forefront of PFAS legislation, litigation trends involving PFAS, and practical tips for handling compliance throughout the supply chain. The presenters will discuss:
· Evolving regulations and liability climate that is impacting consumer products
· Strategies to address evolving compliance requirements and evolving liability risks
· PFAS detection, quantification methods, and the challenges faced when adapting these methodologies to consumer products
Thursday, December 1, 2022 | 11:00 AM PT
Speakers
Anne Marie Ellis | Shareholder, Buchalter (Irvine, CA)
Sarahann M. Rackl, Ph.D., P.E. | Exponent
Brian Drollette, Ph.D. | Exponent
Click here to register for the free webinar.
*Approved for 1-Hour MCLE Credit in California*
Monday, November 14
The SFIA Council meetings are historically held in January at the various coaches’ conventions, but a number of them will move to April 17, 2023, as part of the revised SFIA/NFHS/NCAA Scholastic Team Sports Conference. This includes Baseball/Softball, Lacrosse, Football, Volleyball, and Soccer Councils.
We are moving these Council meetings to April to provide more value and content for the various sport categories at the April meeting. The meetings will incorporate participation reports, NOCSAE updates, rules updates by the Federation and the NCAA, and content specific to the business of those sports in the scholastic environment.
The Council meetings listed above will take place on Monday, April 17th, followed by a full day of content-rich presentations focused on the scholastic team sports world on Tuesday, April 18th. We will be at the Conrad Hilton Hotel in Indianapolis, the same location as last year’s in-person conference.
Please mark the dates in your calendar right now. More information on the SFIA/NFHS/NCAA Scholastic Team Sports Conference will be available soon. We look forward to working with the NFHS and the NCAA to produce an outstanding opportunity to bring the industry together in April.
For more information or for questions, please contact [email protected].
Pickleheads, an SFIA startup member, is building the #1 online destination for pickleball players. Think Strava for pickleball.
They’ve just launched their court finder and it’s already the best one out there. Organic traffic is up 10x since Aug 1st. Soon, users will be able to organize sessions, join leagues, buy gear and more.
Pickleball is the fastest-growing sport in America due to its social nature and accessibility. Insiders believe the sport will reach 40M players in the next decade. Lebron James, Drew Brees, Tom Brady, Gary Vee and others are pouring money into the sport.
If you’re a brand or accredited investor who’s interested in a conversation, please reach out to [email protected].
Arena Pro Sound Systems designed to meet the unique audio needs of indoor venues of all sizes
EDWARDSVILLE, IL, June 24, 2022 – Nevco Sports, LLC today announced the expansion of their audio solutions line with their new Arena Pro indoor sound system series.
The Arena Pro 1000 and 2000 are designed for full court and crowd coverage, projecting clear and intelligible concert-quality sound from fully-aimable speakers that reach the ears of every spectator over crowd noise itself.
Like Nevco’s Stadium Pro™ 1000 and 2000 that cater to the unique needs of outdoor venues large and small, Arena Pro sound systems are designed with those same principles in mind. The Arena Pro 1000 is a wall-mounted system made for complete coverage of smaller venues, ideal for a space no larger than 130’ by 120’ in size, while the Arena Pro 2000is designed as a center-hung cluster, dedicated to larger venues with a size of 160’ by 120’, respectively.
Backed by the products of the leaders in audio technology, Electro-Voice and Dynacord, with over 160 years of combined experience in serving customers, the Arena Pro systems are complete solutions with everything needed to deliver the best audible experience for patrons.
“We are very excited to continue our long-standing partnership with Electro-Voice and Dynacord by developing these new game-changing indoor audio systems,” says Eric Light, Nevco’s Vice President of Sales and Marketing. “Our customers are constantly looking for ways to enhance their game-day experience and these new audio systems will certainly help do just that, by delivering an incredible audio experience for the fans.”
Arena Pro systems come with best-in-market 3-year warranties on speakers, cabinets and subwoofers and, feature a turnkey approach with all components integrated and optimized by Nevco for complete compatibility with video and control room solutions.
If you are interested in learning more about Arena Pro sound systems, visit https://nevco.com/products/indoor-sound-systems/.
About Nevco Sports, LLC: Nevco is the largest private manufacturer and provider of display, scoring and audio solutions. For over 85 years, Nevco has provided athletic and recreational facilities of all sizes with the most innovative scoring and LED video display products in the industry. Nevco is known for its specialty in designing custom facility solutions, quality of products, and superior long term financial value. Today, Nevco scoring solutions are used to enhance the fan experience at events in more than 100,000 locations around the world.
If you would like more information about this topic, please contact Maria Manville at 618.659.7532 or email [email protected].
SportsEdTV announced today that Fernandinho, Brazilian soccer star, national team captain and Manchester City captain, who will return to Brazil later this year after announcing his retirement from Manchester City, has formalized his partnership with Miami-based SportsEdTV.
“Fernandinho is an icon and a gentleman of his sport,” said SportsEdTV Co-Founder, Chairman, and CMO Robert Mazzucchelli. He added, “Our relationship with him has been developing for years, and we are fortunate to have finalized a formal partnership for Fernandinho to own an equity stake in the company and become a contributor to our soccer content libraries. He is one of the most respected players in the world, admired by fans, coaches and players alike, and our members and viewers will improve greatly from the contributions he will make to our company.”
“SportsEdTV offers a ground-breaking global platform for sports improvement,” said Fernandinho. He added, “The team has done an exceptional job making world-class videos and attracting top soccer talent, and I look forward to helping the business through my content contributions, marketing activities, and to helping SportsEdTV build its presence in Brazil.”
Fernandinho is a legend in the world of soccer. He began his career at Brazilian club Atlético Paranaense before moving to Shakhtar Donetsk in 2005, where he became one of the best foreign players to ever play in the Ukrainian Premier League. With Shakhtar, he won six Ukrainian Premier League titles, four Ukrainian Cups and the 2008–09 UEFA Cup. He was voted by the Shakhtar Donetsk fans as the best Brazilian player to ever play for the team. In 2013, he joined Manchester City, where he has since won four Premier League titles, among other trophies.
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About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world-champions – and have been watched by viewers in every country in the world.