SFIA Releases Brand-New Custom Research: Team Sports Parents’ Insights Report

Gain insights into youth sports parents’ equipment purchasing behaviors with new custom research!

SFIA has released a brand-new, custom research report, Team Sports Parents’ Insights, a study aimed to gain a deeper understanding of how parents navigate the youth team sports landscape, focusing on their purchasing behaviors, motivations, and participation patterns.

Understanding the full sports ecosystem includes listening to those on the frontlines – parents and families – and this new research initiative offers just that: a rare, in-depth look at the decision-makers in youth sports.

Find out who is driving the household participation and purchasing decisions, how often equipment is replaced, and for what sports, and more, to position your business for success.

If you are in the business of youth sports, this playbook is for you.

Click here to download your copy!

$500 for SFIA Members | $1,000 for Non-Members

For more information about SFIA Research, please contact Alex Kerman.
For media inquiries, please contact Lisa Futterman.

DURHAM, N.C. (September 24, 2025) – Balega, one of the leading performance running sock brands in the world, announced the launch of its latest campaign, Feel the Difference™. This campaign highlights the brand’s dedication to providing the most comfortable performance sock on the market.

Michael Polk, Chief Executive Officer of Implus, said, “The Feel the Difference™ campaign demonstrates the product point of difference of Balega socks for runners, athletes and other consumers living active lives. Balega offers several styles, sock heights, and designs that offer different levels of cushioning and compression to create a uniquely comfortable performance sock.”

Balega is known for its innovative design featuring moisture-wicking Drynamix™ yarn, seamless construction, and premium cushioning. This design allows the sock to comfortably fit on the foot while preventing friction and unwanted movement so that customers can run, walk, or engage in their favorite activities without any distractions. The campaign will showcase popular styles, including the UltraGlide, Ultralight, Enduro, and Hidden Comfort, highlighting the unique features and benefits of each to help customers find their perfect pair.

Customers can find more information on Balega and the Feel the Difference™ campaign by visiting www.balega.com and following their social channels: Instagram and Facebook.

About Balega
A leading performance running sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance running socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in several countries, utilizing the best performance yarns produced across the globe. Crafted for a superior fit and unmatched comfort, Balega is committed to technical excellence, quality, and performance. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. In 2023, Balega became Climate Neutral Certified by committing to measure their climate impact, setting reduction targets, and offsetting their carbon emissions. For more information, please visit www.balega.com.

About Implus
Implus is home to 16 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. As an industry leader in active accessories, Implus is committed to enabling people to live active, healthy, and fulfilled lives, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices. Key brands within Implus’ portfolio include Balega®, SKLZ®, Yaktrax®, TriggerPoint™, Sof Sole®, RockTape® and Spenco®. Learn more at www.implus.com.

Media Contact
Rachel Rose
(984) 344-1642
[email protected]

(Peachtree Corners GA – September 16, 2025) – Mizuno Running is proud to announce the addition of five new members to its field team, furthering the brand’s five-year strategic plan and deep commitment to the running specialty channel. Mizuno is investing in talented professionals who not only understand the sport of running but also the business of specialty retail. By expanding its team, Mizuno strengthens its ability to serve retailers, support runners, and continue building toward its vision of becoming a top-tier brand in the specialty space.

The new team members include:

Christian Anderton – Running Brand Specialist, Birmingham, AL
 Christian began his career in running specialty at the Trak Shak Running Shops from 2020–2023 before joining Hibbett Sports as an allocation analyst. A former Troy University cross country and track & field athlete, Christian brings both competitive running experience and retail expertise to his new role.

Ben Hanlon – Running Brand Specialist, Richmond, VA
 Ben joins Mizuno after excelling at Big Peach Running Co., where he was the top salesperson at the Cumming location and served as interim manager. A decorated runner at Berry College with seven conference championships, Ben has also coached at South Forsyth High School, helping athletes reach national competition. He was part of the world record–breaking 100xMile relay team.

Zach Opdenaker – Territory Manager, Mid-Atlantic (MD, VA, DC)
 With a strong background in both brands and data, Zach has previously worked with Saucony and Upper Quadrant. His career began in running specialty retail with Delaware Running Company and Philadelphia Runner. An accomplished distance runner himself, Zach has completed three marathons and two ultras, including winning the 2019 Delaware Marathon.

Adam Jones – Territory Manager, Carolinas (NC & SC)
Adam brings a wealth of knowledge in running specialty retail from his time at Trak Shak, Fleet Feet Winston-Salem, and Run For Your Life. He also has sales experience in the outdoor industry, having worked with White Duck Outdoors. A former NCAA All-American in the 1500m at Samford University, Adam most recently won the 2024 Charlotte Marathon with a time of 2:23:50.

Nick Carlone – Territory Manager, Pacific Northwest (OR, WA, ID)
 Nick joins Mizuno with years of experience in retail and field sales, having managed Fleet Feet Sacramento and worked as a Brooks Guru, Mizuno Running Brand Specialist, and Karhu Sales Representative. His diverse background positions him well to strengthen Mizuno’s presence in the Pacific Northwest.

“These hires reflect Mizuno’s belief in the power of people to drive the running specialty business forward,” said Chris Brewer, Sr. Director of Running, Mizuno USA. “Christian, Ben, Zach, Adam, and Nick all bring passion for the sport, proven experience in the channel, and a commitment to serving runners. Together, they will help us deliver on our strategy and ensure Mizuno continues to thrive in the years ahead.”

With this expansion, Mizuno underscores its ongoing commitment to the running community, strengthening relationships with specialty retailers while inspiring and supporting athletes nationwide.

ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA

Media Contact:

Brand Support
[email protected]

(Peachtree Corners GA – September 9, 2025) – Mizuno USA is proud to announce a new leadership structure within its Golf Division, spotlighting the company’s ongoing commitment to growth, innovation, and supporting golfers at every level of the game.

Chris Voshall has been appointed Director of Golf, bringing years of industry knowledge, product expertise, and a deep understanding of the Mizuno brand. Voshall will oversee the division’s strategic direction, guiding the team with a renewed focus on elevating Mizuno’s presence in the golf industry.
Joining him is Tim Botschner, who will serve as Senior Manager of Golf Sales. Botschner will lead Mizuno’s sales initiatives with a focus on strengthening retail partnerships and supporting sales personnel in the field.

Additionally, Tyler Schaaf has been named Manager of Golf Custom Fitting, where he will lead Mizuno’s efforts to further develop and maintain its long-standing reputation as the industry’s fitting leader. His expertise will help ensure golfers continue to experience the performance benefits of Mizuno’s advanced fitting technologies.

These leadership appointments build upon Mizuno’s recent investments in the Golf Division, including a new tour truck, sales vans, enhanced demo and fitting carts, updated software, and expanded personnel. Together, these efforts reinforce Mizuno’s commitment to providing premium experiences for golfers and partners alike.

“We are confident that Chris, Tim, and Tyler will continue to strengthen Mizuno Golf in their new roles,” said Tim Rumer, Sr. Vice President of Business Development, Mizuno USA. “Each has a long track record of success within Mizuno, and their leadership ensures stability, expertise, and a forward-looking vision as we build the next chapter for our Golf Division.”

Mizuno continues to expand its golf team and capabilities, with additional hires and resources planned in the coming months. These changes represent Mizuno’s dedication to innovation, craftsmanship, and supporting the game of golf worldwide.

ABOUT MIZUNO USA: Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the world’s largest specialty sporting goods manufacturers. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA

Media Contact:

Brand Support
[email protected]

SFIA has been working hard to get the message out on behalf of the sports and fitness industry that tariffs will have a negative effect on sports and fitness participation in the U.S., especially at the youth level.

Here is an overview of our media efforts:

News Stories:

For more information or for questions, contact Bonnie McLaughlin at [email protected]. 

The Sports & Fitness Industry Association (SFIA) is proud to partner with Good Sports on the ongoing Restore Play initiative, which aims to help youth regain access to sports and physical activity following natural disasters. In the wake of the recent severe flooding across multiple counties in Texas, and parts of New Mexico, Good Sports is working directly with impacted schools and community organizations to assess equipment and supplies needed to help these communities remain healthy and active. But they can’t do it alone. We are reaching out to our valued network of partners to help meet the need for gear in these hard-hit areas, especially as back-to-school approaches. In order to best meet the needs of the impacted programs, we are accepting in-kind and financial contributions to provide support.

Equipment Needs Identified:

Good Sports will continue to monitor the situation closely and respond with care and respect for the families and communities affected. While immediate needs are already pressing, we expect demand for equipment to grow as recovery efforts progress. That’s why we’re mobilizing now, alongside the broader sports community, to ensure sustained support in the weeks and months ahead. To learn how you can contribute or begin the donation process, please contact Good Sports’ Director of Warehouse Operations & Equipment Partnerships, Patrick Norris, at [email protected], or visit the Good Sports x SFIA Restore Play Network webpage here.

The Sports & Fitness Industry Association (SFIA) launched the 2034WARD Campaign in March 2025, a new initiative that leverages historic global events to drive growth in sports and fitness participation to build stronger and healthier communities, as we kick off this landmark decade of global sporting event.

Here is an overview of our media efforts on this groundbreaking campaign.

Podcast episodes:

Winning is Not Everything

Raising Athletes

News Story:

For more information or for questions, contact Bonnie McLaughlin at [email protected]. 

Decade-long initiative provides sustained financial support to advance youth sports in the U.S.

IRVINE, CA – SCORE Sports, a leading provider of quality sports uniforms, apparel and equipment, today marks its 50th anniversary by reaffirming its commitment to youth sports with the launch of its 50 for 50 Fundraising Challenge. The nationwide challenge is designed to empower 501(c)(3) non-profits youth sports organizations to fundraise and compete for a $50,000 grand prize, advancing their mission to make sports accessible to all.

Additionally, SCORE Sports pledged a total of $500,000 in funding over the next ten years to support youth sports organizations across the country, reinforcing its foundational commitment to fostering athletic development and community spirit.

“At the heart of SCORE Sports’ five-decade journey lies a steadfast belief in the power of sport to unite us all,” said Joe Flannery, Chief Executive Officer of SCORE Sports. “We’ve seen firsthand how sports can shape lives, instill values, and build lasting connections. The 50 for 50 Challenge is our way of working with partners and organizations to continue building inclusive programs and create opportunities for kids in their communities and investing in a future where every child has the chance to play.”

Here’s how it works:

“At GivenGain, we believe in the extraordinary power of community to create change,” said Johannes van Eeden, Founder of GivenGain. “Through our partnership with SCORE Sports and the 50 for 50 Challenge, we’re equipping youth sports organizations with the tools to turn that power into real impact for young athletes across the country.”

The 50 for 50 Fundraising Challenge empowers youth sports organizations to secure vital funding. This effort aims to remove barriers, such as equipment costs and registration fees, allowing more children to participate and build strong, connected communities through the unifying power of sport. To learn more or to join the challenge, visit scoresports.com/50for50.

About SCORE® Sports: SCORE® Sports is a leading designer, manufacturer, and seller of youth team sports uniforms and equipment, committed to uniting people through sport. SCORE Sports exists today because, 50 years ago, two sisters saw a need for affordable sports uniforms. Since then, SCORE has grown from the ground up, building diverse communities around the belief that when young people have access to sports, the world becomes a better place.

Today, SCORE has evolved into a top multi-sport outfitter, serving athletes of all ages and abilities across soccer, basketball, baseball/softball, flag football, and volleyball. We remain known for the quality and affordability of our products, the swiftness and reliability of our deliveries, and the integrity and generosity of our people. As ever before, we remain united by the uniform.

In 2022, SCORE Sports was acquired by Brand Velocity Group (BVG), a private equity firm committed to growing purpose-driven brands. This partnership has fueled SCORE’s mission to expand access to youth sports and strengthen the communities we serve nationwide. (https://scoresports.com/)

About Brand Velocity Group: Brand Velocity Group is a diversified investment platform focused on disrupting and improving the private equity industry’s traditional approach to growing consumer-facing businesses, with an emphasis on the idea that marketing works and people matter. By combining the team’s decades of finance and operating expertise with leading in-house marketing and employee development resources, BVG has developed a unique and demonstrated approach to accelerating growth of the businesses they partner with. As one example, the BVG team believes that private equity should and can be a positive force in driving company culture, and in support, they “Share the Gains” with portfolio company employees in recognition of the value they create by making each employee an equity holder.

To support SCORE, BVG mobilized an elite group of investors and like-minded individuals at each of the league, team owner, and athlete levels.

To learn more about BVG, its portfolio companies, and its innovative growth strategies, please visit www.brandvelocitygroup.com.

About GivenGain: GivenGain is the world’s leading nonprofit fundraising platform, helping individuals, events, and organizations raise funds for causes they care about—anywhere in the world. Founded in 2001, GivenGain is a nonprofit foundation that reinvests 100% of platform contributions into innovation and support. The platform powers fundraising in over 100 countries for global events like the Boston Marathon, major charities like UNICEF, and a growing global community of fundraising champions and philanthropists driving impact every day. With seamless tech, worldwide reach, and purpose at its core, GivenGain is creating a world without barriers to giving. (https://www.givengain.com/)

Media Contact:
Rebeka Beteivaz
[email protected] 
O. 800.626.7774 ext.4490
D. 310.847.6390

DURHAM, N.C. (April 10, 2025) – SKLZ, the leader in athlete development products, and DICK’S Sporting Goods, the premier destination for athletic equipment, are excited to announce the launch of the Ultimate Fan Experience. Customers who purchase SKLZ products from DICK’S Sporting Goods will have the chance to win a premium game-day experience and an exclusive meet-and-greet with professional baseball player, Paul Skenes.

Michael Polk, Chief Executive Officer at Implus, said, “We are thrilled to partner with DICK’S Sporting Goods to bring this unforgettable opportunity to baseball fans across the country. The Ultimate Fan Experience celebrates our dedicated customers who trust SKLZ to provide exceptional training products that enhance their performance.”

From April 10 through June 1, 2025, customers who purchase any SKLZ product at DICK’S Sporting Goods online or in-store will have a chance to enter by scanning the QR code on the receipt to access the entry page.

The grand prize winner and one guest will receive two game-day tickets from premium seats and an exclusive meet-and-greet with Paul Skenes for photos, autograph sessions, and more. SKLZ will cover expenses including airfare, a two-night hotel stay and select meals.

The winner will be randomly selected and announced on SKLZ Instagram (@SKLZ) in early June.

For more information and to view the official rules, please visit: https://www.dickssportinggoods.com/s/reference/sklz-ultimate-fan-experience

About SKLZ: SKLZ is the leading provider of performance training products and programs for athletes of all levels. SKLZ products are designed to sync the body to the brain, helping athletes to be stronger, smarter, and faster. With tools available for every sport and skill, like training nets, agility ladders, resistance bands, and more, SKLZ empowers athletes to never settle for yesterday’s best. Learn more at www.sklz.com.

About DICK’S Sporting Goods: DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com,  investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

About Implus: Implus is home to 16 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. As an industry leader in active accessories, Implus is committed to enabling people to live active, healthy, and fulfilled lives, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices. Key brands within Implus’ portfolio include Balega®, SKLZ®, Yaktrax®, TriggerPoint™, Sof Sole®, RockTape® and Spenco®. Learn more at www.implus.com.

Media Contact
Rachel Rose
(984) 344-1642
[email protected]

(March 25, 2025) – As featured in the March issue of Team Insight Magazine as part of Women’s History Month, SFIA is launching the Female Athlete Empowerment Committee, chaired by Erin Griffin, SVP of Marketing and Communications at Riddell and Janelle Anderson, CEO of Rip-It Sports. The committee will provide resources and support to female athletes across all levels of sports, with the goal of increasing female participation while also reducing early dropout rates. The initiative kicks off at SFIA’s 2025 Team Sports Conference with a panel discussion on building an ecosystem for girls’ and women’s sports empowerment.

Click here to read more: https://www.formula4media.com/new-articles/making-history

For more information or for questions, contact Bonnie McLaughlin at [email protected]. 

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