Event Archive
SFIA Sideline Sessions
SFIA's is excited to bring you Sideline Sessions - a new, bi-monthly virtual series - that will cover a wide variety of pressing topics in the sports and fitness industry!
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Calling All Sports & Fitness Innovators!
We’re looking for driven entrepreneurs who are changing the landscape of the sports and fitness industry with their product, technology, or idea. Present your start-up to an esteemed panel of judges made up of sports & fitness executives, venture capitalists, and leaders from private equity. Network with industry leaders, raise funds, create brand partnerships, expand distribution, and compete in SFIA’s Start-Up Challenge.
WIN SFIA MEMBERSHIP & TPI MEMBERSHIP AND GAIN ACCESS TO 700+ SPORTS & FITNESS BRANDS + CURATED NETWORKING WITH ELITE ATHLETES AND INVESTORS
Be Part of The Story
Compete on stage (virtually) and be a part of the growing $330MM+ story during the Sports & Fitness Industry Association’s Start-Up Challenge.
Pitch Your Game Plan
Present your game plan to an esteemed panel of judges made up of sports & fitness executives, venture capitalists and leaders from private equity.
Finalists Through the Years
SNapShot of Judges In The Crowd
Judging Process
Judge applications will be continuously reviewed throughout the process and will be announced periodically. You will be notified in a timely manner if you have been selected to judge for the 2025 SFIA Virtual Pitch Session of the Start-Up Challenge.
Anyone connected to the sports & fitness industry can apply to be a judge.
If Chosen to be a Judge
Should you be chosen as a 2025 SFIA Start-Up Challenge Judge, you will be asked to:
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View each start-up semi-finalist’s investment profile before the Virtual Pitch Session on September 16th
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Send in 1 question you have for each semi-finalist before the Virtual Pitch Session on September 16th
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Attend the 2025 SFIA Start-Up Challenge Virtual Pitch Session, on September 16th
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Evaluate each of the 15 start-up semi-finalists and help decide the top 5 finalists
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(optional)Join us LIVE IN-PERSON in November at location TBD, to help us determine the 2025 Start-Up Challenge Champion
When a judge completes the tasks above, they will receive the complete judges roster.
Applications Now Open!
Start-Up Challenge Supporting Partners
Questions? Contact Chandler Hoffman