Virus International launching new line of smart (app)arel™ with asensei motion capture technology to allow any Connected Fitness product to add form-tracking and real-time coaching.
(San Francisco, CA – October 26, 2021) asensei, the company offering the easiest way to add form tracking and real-time coaching to sport and fitness products, has made it even simpler for fitness brands to move beyond canned video workouts, into truly interactive classes personalized to the individual athlete. Any Connected Fitness product or app can offer form-tracking and real-time coaching to customers wearing (app)arel™ designed and manufactured by Virus with “asensei inside”.
“Until today, smart apparel has been developed by technology companies focused on function not fashion, but now, thanks to our partnership with Virus, we are giving consumers apparel that eliminates the choice between fashion and function–now they can have both,” says asensei CEO Steven Webster. “We have always believed that customers will want to work out in the brands of apparel they already love, wherever they want, with the fitness products and apps they already own.”
“Since the beginning, our foundation has been innovation in apparel and bio-physical technology in our fabrics and products ,” says Russell Lin, CEO of VIRUS International. “We have always believed that the most high performance gear should not only be for a select few, but that everyone should have access to equipment that helps them achieve their goals and elevates their performance. By partnering with asensei to integrate their (app)arel technology into our gear, we can now elevate every athlete’s performance, at every level, in every sport. This is the next step of that same fabric-technology innovation that we have been exploring.”
Personalized coaching is now a must-have capability for apps and fitness products as companies like Tempo and Tonal add real-time form coaching, and leaders like Peloton and Nautilus acquire form-tracking technologies for forthcoming products. It’s no surprise that leading fitness companies are adding this capability: Some 55% of customers buying fitness products have said they want coaching to help them improve.
With our asensei.ai (“asensei inside”) SDK, adding 3D form-capture and coaching to connected fitness products and apps can be achieved by a brand’s developers in less than an hour.
Some of the most popular use-cases customers are seeking to implement with Connected Coaching™ powered by asensei.ai include:
Onboarding lessons that teach beginner to advanced techniques that will appear in workouts. Movement screens during warmups that allow adjust to programming, and recommendation of supplemental strength and mobility exercises. Accurate rep-counting of both simple and complex movement patterns. Giving real time feedback on form during practice, and observed areas for improvement post-practice.
With the VIRUS x ASENSEI partnership, Connected Fitness partners can now accelerate their time to market by co-branding (app)arel with Virus at www.virusintl.com
Find out more at www.asensei.ai
Potential partners: [email protected]
Media contact: [email protected]
About asensei
Founded in 2014, asensei is democratizing access to world class instruction by offering the easiest way to add technique coaching to any sport, fitness or physical therapy product. For apparel and equipment providers, connected fitness or brick and mortar facilities, asensei strengthens engagement, locks in loyalty and improves retention by turning solo practice into instructional learning, weaving connected coaching into clothing and showing customers measurable progress along their learning path. The asensei.ai technology platform offers everything a brand needs to bring Connected Coaching™ to their customers.
asensei: Practice. Perfected
About VIRUS International
Born in Southern California in 2010, VIRUS has used fabric-technology, storytelling, and data as a catalyst to provide our athletes with the best and innovative products to elevate their performance. VIRUS has no limits and we strive to serve every individual out there – whatever their passions may be. With our trademarked fabrics and unparalleled quality standards, VIRUS enhances performance, elevates recovery, and maximizes your performance without any compromises. Visit: virusintl.com
Date: 1/5/22
Washington, D.C. – Just before Congress turned out the lights on 2021 legislative action, it passed the Uyghur Forced Labor Prevention Act and President Biden signed the bill into law (PL 117-78) on December 23, 2021. The new law bans imports of products manufactured in China’s Xinjiang Uyghur Autonomous Region (XUAR) beginning June 21, 2022 and imposes sanctions on those responsible for human rights violations in the region.
Senators Marco Rubio (R-FL) and Jeff Merkley (D-OR) led the Congressional effort and the Senate passed the legislation in July, the House followed suit on Dec 8th. The Senators goal is to ensure goods made with slave labor of Uyghurs and other oppressed Muslim minority groups in XUAR and elsewhere in China do not enter the United States.
Goods manufactured in the XUAR will be assumed to be products of forced labor and banned unless U.S. Customs and Border Protection (CBP) determines the product was not made using forced labor, convict labor or indentured labor under penal sanctions. Products not made in the region which contain materials or components made in XUAR are also subject to the ban. CBP will report determinations of forced labor to Congress and the public.
To avoid the Forced Labor ban, importers must prove products made in the region, or including components from the region had no forced labor in the production of the materials used. The importer must be compliant with relevant CBP guidance and completely and substantively responded to all CBP inquiries on manufacture of product. If CBP finds overwhelming evidence the goods were not made with forced labor, they will be allowed to enter U.S. stream of commerce.
The newly created Forced Labor Enforcement Task Force will create lists of entities in XUAR producing goods with forced labor, any entities involved in providing forced laborers to manufacturing facilities, goods produced in forced labor facilities and entities exporting forced labor products to U.S. The Task Force shall also provide guidance to importers on supply chain tracing and management measures to ensure products from China are not made with forced labor.
The President will provide Congress with periodic reports that identify foreign entities and individuals knowingly facilitating forced labor and any efforts to contravene U.S. laws regarding the importation of goods produced with forced labor. Securities issuers required to file reports with the SEC shall disclose any instances where issuer knowingly engaged in certain activities related to forced labor such as building detention facilities or surveillance systems in them.
SFIA will host a webinar on the new law governing product imports from XUAR on February 3rd at 2 p.m. EST to help the industry understand the new law and compliance by June 21, 2021.
Date: 12/22/21
SportsEdTV, and its SportsEdTV STORIES division, has joined forces with the Confederacao Brasileiro De Voleibol (Brazilian Volleyball Federation) to tell the story of Brazilian volleyball dominance on the world stage. The cooperation includes the production of two video projects: 1) an instruction library featuring the methods and techniques used by the Brazilian coaches to prepare players for world competition; 2) a deep look at the human stories and the people who have made the Brazilian volleyball success miracle happen.
“This project gives SportsEdTV a chance to delve into the human side of exceptional sports performance and excellence,” said Co-Founder & Chairman, Robert Mazzucchelli. He added, “Brazil has shown a unique ability to dominate volleyball on the world stage. Their men’s team has been ranked #1 in the world for eighteen straight years. Their women’s team is a perennial top contender. And their men’s and women’s beach volleyball players rank among the best. How do they do it? Who are the people driving this high level of achievement? We will tell the story and the stories within the story, which is on par with the stories of USA “Dream Team’s” dominance in basketball, or the old Soviet Union’s dominance in hockey, at a time when a group of skilled Soviet professionals competed against the world’s amateurs.”
“It is a great honor to have SportsEdTV tell our volleyball story,” said Adriana Behar, CEO of CBV and two-time Olympic silver medalist. “It is easy to overlook our country’s consistent success in volleyball and take for granted our results in global competition. It has just been part of our national reality for so long. For a U.S.-based global media company to recognize our achievement, and want to tell the world about it, is great for Brazil and the sport of volleyball worldwide. We hope the stories and training methods told in these videos will help inspire and teach future generations of athletes how to excel on the court and off.” Behar added.
The two video projects will take approximately twenty-four months to complete. The first, an instruction library that demonstrates the teaching and training methods used by the Brazilian coaches, will show the world for the first time how Brazil prepares its players for success. The second, a documentary, will trace the origins of this unique Brazilian sports story, and look into the contribution of people like coaches Bernardinho, Ze Roberto, Jorge Barros and players like Giovanni Gavio, Ana Moser, Gilson Goncalves, Giba, Sheila, Dante Fabi, Shelda and more. The documentary will explore the lives of these key characters, trace their roots to the game of volleyball and follow their ascension to worldwide dominance of the sport. SportsEdTV will also explore the connection of the men’s team’s success to current successes among the youth, women’s team, and beach players on the global stage.
SportsEdTV will distribute the instruction library exclusively on SportsEdTV’s web and social channels, and the documentary on global sports and entertainment television, OTT networks, cable, and on-demand platforms.
About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN, and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others, it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world champions – and have been watched by viewers in every country in the world.
About CBV: The Brazilian Volleyball Confederation is the entity responsible for the promotion and development of volleyball in Brazil. Our goal is to represent Brazil in national and international volleyball tournaments with excellence. Our management vision is based on effective standards of governance and ethics. We strive to ensure that integrity and diversity will be values upheld by everyone involved in Brazil’s second most practiced sport and a proud recipient of eight Olympic Gold medals.
Date: 12/17/21
FOR IMMEDIATE RELEASE
MEN’S LACROSSE FACEOFF STAR TD IERLAN SIGNS WITH GAIT
Altamont, N.Y. (December 16, 2021) – Gait Lacrosse is excited to announce a multi-year partnership with Premier Lacrosse League and National Lacrosse League’s faceoff star TD Ierlan. Ierlan will represent the brand using the latest Gait Lacrosse equipment.
The agreement will provide Ierlan with Gait Lacrosse hard goods in the current NLL season as well as the opportunity to work with the Gait Product Development team on upcoming men’s product launches. Ierlan holds every NCAA season and career faceoff and ground balls record. He is also a volunteer assistant men’s lacrosse coach at Syracuse University.
“I am so excited to be teaming up with Gait Lacrosse,” said Ierlan. “The impact both Paul and Gary have made from how the game is played to what equipment players are using today is immeasurable. I cannot wait to work with them on a faceoff specific line and get on the field using the latest Gait equipment.”
Gait Lacrosse, a collaboration between lacrosse legends and brothers, Gary and Paul Gait, launched in the fall of 2019 with only women’s lacrosse gear and a small assortment of men’s equipment. The brand is set to release a full men’s line in early 2022.
“We’re thrilled to have TD join the Gait team,” said Gait Lacrosse owner Paul Gait. “His dominance at the faceoff position speaks for itself and we’re excited that he’ll be able to share his expertise with our product development team as well as showing what our equipment can do on the field.”
Ierlan began his college career at Albany, where he was a two-time All-American setting NCAA Division I single-season records in faceoff percentage (.791), faceoff wins (359) and ground balls (254). He then spent two seasons at Yale and finished his college career at Denver with the Ivy League electing to forgo the 2021 season due to COVID-19.
His career concluded with winning .751 percent of faceoffs over five years (1,245-1,657) and winning 867 ground balls. All of those career marks are NCAA records and his career faceoff win percentage is nearly four percent higher than the previous record holder.
Ierlan was selected fourth overall by the Redwoods in the Premier Lacrosse League entry draft and drafted to the Toronto Rock in the National Lacrosse League. He finished his rookie season second in the PLL with a .650 faceoff win percentage. He was a finalist for the league’s Paul Cantabene Faceoff Athlete of the Year and Rookie of the Year awards.
Ierlan joins a list of elite womens and mens lacrosse athletes as well as fifteen college lacrosse programs in the Gait Family.
#BeLegendary
PG Lax Properties, LLC is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. In September of 2019, Paul’s twin brother Gary, arguably the greatest player of all-time, joined the company to create one of the industry’s most dynamic duos in design and innovation. The Company is committed to use its legendary design experience and proven creativity to produce products with game-changing innovation. Established partnerships with the NLL, professional athletes and NCAA programs have allowed the Gait brothers to prove that their performance design and technology is unmatched within the industry.
Media Contact
Jennifer Riitano Levy
Vice President of Product & Marketing 518-331-4012
[email protected]
https://gaitlaxofficial.com/
Date: 10/28/21
SportsEdTV has signed an agreement with Paddlepro.com to support the marketing of racquet and paddle sports equipment. The deal includes a plan to create instruction libraries in three new sports on SportsEdTV – pickleball, padel, and beach tennis. SportsEdTV will also use its considerable global network of coaches and players to help Paddlepro.com drive traffic to its website.
“The relationship we have created with Paddlepro.com will leverage our digital assets to help Paddlepro.com grow its racquet sports penetration,” said Co-Founder & Chairman, Robert Mazzucchelli. He added, “We will help them leverage instruction content we will produce in three important sports for their e-commerce platform. This content will live on both platforms.”
“SportsEdTV is a great digital partner for Paddlepro.com,” said Bob Considine, owner of Paddlepro.com. “Introducing people to paddle sports today requires video content to get them excited and give a head start to their learning. As the retail leader in paddle sports, we also need to take the lead in providing basic instruction videos that will help us gain new entrants into these sports. Hopefully, these instructional videos and the perfect product selection will help players take their games to the next level,” Considine added.
The commercial alliance between SportsEdTV and Paddlepro.com will run through July 2022. SportsEdTV will feature Paddlepro.com advertising in a variety of formats on their website, will utilize clickable ad overlay technology to allow consumers to click ads while watching SportsEdTV videos, and will activate its worldwide network of contributors to garner increased support for the brand. SportsEdTV content will be featured on Paddlepro.com.
About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN, and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others, it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world champions and have been watched by viewers in every country in the world.
About Paddlepro.com: Since 2001, Paddlepro.com is recognized as an industry leader in paddle sports. We specialize in paddle sports such as Platform Tennis, Pickleball, Paddle Tennis, Beach Tennis, POP Tennis, and Paddleball. Our knowledge, expertise, vast inventory, and service cater to these niche paddle sports.
Date: 10/8/21
SportsEdTV today announces an agreement with Wilson Sporting Goods Co.to support the marketing of Wilson’s new line of basketballs. The deal includes the use of Wilson basketballs in SportsEdTV video instruction content, ads on SportsEdTV’s website, and clickable ads on basketball videos featured on the website. SportsEdTV will also use its considerable global network of coaches and players to help Wilson grow its global basketball community through camps, leagues, and basketball programs.
“The relationship we have created with Wilson will leverage our assets — digital and non-digital — to help Wilson grow its basketball penetration,” said Co-Founder & Chairman, Robert Mazzucchelli. He added, “We will help them leverage the renewed brand awareness and visibility created by their new NBA deal and use our platform to turn that attention into sales.”
“SportsEdTV is a natural fit for Wilson basketball,” said Blake Rus, Brand Manager, Team Sports for Wilson Sporting Goods. “New people are starting to play basketball every day and are turning to online learning platforms like SportsEdTV to improve their skills. It is a perfect time and environment to introduce them to our line of basketballs.”
The partnership between SportsEdTV and Wilson Basketball will run through the 2021-2022 basketball season. SportsEdTV will feature Wilson basketball advertising in a variety of formats on their website, will utilize clickable ad overlay technology to allow consumers to click ads while watching SportsEdTV videos, and will activate its worldwide network of contributors, led by former Miami Heat player and SportsEdTV Executive Director of Basketball Mark Strickland, to garner increased support for the brand.
About SportsEdTV: SportsEdTV exists to help athletes, coaches and parents LEARN, WIN, and CELEBRATE. We don’t expect everyone who uses our learning tools to become a world champion – that’s not our mission. We do expect people who use our educational resources to become their own champion, by whatever definition they view success in their chosen sport. For some, success is making the varsity team, for others, it’s becoming country champion, and for others still, it may simply be gaining proficiency at a sport that offers a lifetime of fun and fitness. To us, no matter your aspirations in sport, if you are striving to improve, you are winning! As a leading sports education media company, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content and find new friends — and a global directory of facilities and coaches. SportsEdTV videos feature coaching from world-class coaches and athletes – many of whom are or have coached world champions – and have been watched by viewers in every country in the world.
About Wilson Sporting Goods: Chicago, USA-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, sportswear, and accessories. The Company brings more than a century of innovation to sport at every level of play. It uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Visit www.wilson.com for more information.
In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Basketball Africa League (BAL) and FIBA 3×3.
Partnership Creates a Full Brand Experience for Echelon Customers
(New York, NY) Fit for Life, the leader in small exercise equipment, announces it has entered into a licensing agreement with Echelon Fitness. Fit for Life will manufacture and produce small fitness equipment and accessories for Echelon, rounding out their connected fitness experience for consumers.
The demand for connected gym equipment skyrocketed in 2020 and is predicted to grow by more than 11 billion dollars over the next five years. Echelon is making it affordable and attainable to have state-of-the-art equipment, technology and workouts at home, but was looking for a partner to give its consumers a fully branded experience for classes and workouts off the equipment.
“Partnering with Echelon brings together two of the most trusted leaders in fitness equipment and allows Fit for Life to grow in the connected fitness space,” said Joey Shamah, co-founder and CEO of Fit for Life. “The licensing agreement adds immense value, providing Echelon consumers the opportunity to buy small exercise equipment and accessories from a connected fitness company they already know and trust.”
Fit for Life is the market leader in small, at-home fitness gear, continually innovating new products to meet the growing demand for at-home fitness and wellness. Echelon joins their impressive portfolio of active brands including Gaiam, adidas, Reebok, Fila, SPRI and Tommie Copper. Fit for Life will also give Echelon a presence in retail, producing Echelon branded fitness gear that will be available in select major retailers by late 2021.
“Echelon has been a leader in providing a complete at-home experience for our members, with a variety of live and demand content, access to different trainers and a range of connected bikes, rowers, treadmills and more,” said Lou Lentine, President and CEO of Echelon Fitness. “The ability to offer access to Fit for Life products creates an even richer at-home experience. We are thrilled to add this to our arsenal.”
The licensing agreement between Echelon and Fit for Life kicked off in third quarter of 2021 and is quickly providing a complete offering of gear and accessories for Echelon fans.
Media Inquiries
Jenn McFerron Sloan
816-468-6802
ABOUT FIT FOR LIFE
We believe most people aspire to lead healthier, more active lives but are often intimidated by what it takes to get there. Whether it’s what you wear, what inspires you, or what actually helps get you fit, it should make things easier, not harder.
Through our collection of brands, Fit for Life is dedicated to creating innovative products for everyone, from beginners to pros. We bring together distinctive designs, attractive packaging, and digital content to make health, wellness, and fitness more accessible for you, your loved ones, and even your pets. We’re here to empower everyone to be Fit for Life.
ABOUT ECHELON FITNESS
Echelon Fitness has been revolutionizing at-home connected fitness since debuting its first Connect Bike in 2017. What began as a mission to make healthy living attainable and accessible to all evolved into a line of innovative fitness solutions—as well as a thriving community.
Ranging from sophisticated indoor cycling bikes, to touch-screen fitness mirrors and more, every product boasts thoughtful design and state-of-the-art technology, enabling people to exercise how they want, when they want and with who they want. By leveraging The Echelon Fit App and United Membership, members gain access to a variety of live and on-demand classes led by down-to-earth fitness instructors. Members can also use the app to track their performance against Echelon’s live leaderboard and overall progress, all while enjoying some healthy competition. For more information, visit https://echelonfit.com/.
Florida company, Halo LAX partners with World Lacrosse to provide in-depth training on the emerging 6V6 lacrosse model
(Clearwater, FL) May 6, 2021 – On May 15, 2021, World Lacrosse in partnership with Halo LAX and Central Florida’s Polk County Sports Marketing will host a free clinic for coaches and club directors to learn best practices and coaching techniques for the 6v6 discipline, developed by World Lacrosse and currently being implemented by Halo LAX. The clinic will be hosted at Northeast Regional Park – located in Polk County, Florida – in conjunction with the Halo LAX 6onLAX GO FOR THE GOLDtournament May 15-16.
Halo LAX, founded by Sports Facilities Companies (SFC), launched 6onLAX in 2020 and was soon sanctioned by US Lacrosse. As promoted by World Lacrosse, 6v6 competition reduces the number of players needed to form a team and compete. Games are fast-paced and exciting, requiring a blend of individual skills and teamwork.
Halo LAX’s 6onLAX brings an innovative approach to lacrosse games and competition with smaller fields and smaller teams that allow players to develop better skill development and optimum ball-handling. Programming for the 6onLAX event in Davenport, Florida on Saturday will be led by graduates of World Lacrosse’s Coach Development Academy and will feature a 45-minute classroom session followed by a 1-hour field session.
“World Lacrosse supports Halo LAX’s efforts to teach coaches about the 6v6 game and ultimately give them the tools to share with their athletes. This clinic combined with the 6onLAX tournament provides a unique opportunity for graduates of the World Lacrosse Coach Development Academy to work directly with coaches who are new to the 6v6 discipline,” said World Lacrosse Director of Sports Development, TJ Buchanan.
Director of Polk County Tourism & Sports Marketing, Mark Jackson, shared his anticipation for the event: “Polk County has a deep tradition of lacrosse, including hosting the 2019 Pan American Lacrosse Association Women’s Lacrosse Wold Qualifiers where the 6’s format was trialed. We’re looking forward to hosting World Lacrosse and Halo LAX for this event to grow interest for this format and the participation in the sport.”
Coaches and Club Directors interested in participating in the event must pre-register as space is limited. For more information and to register, visit https://link.edgepilot.com/s/4783165e/vLfBSXE7ykC21MJQpmL8QQ?u=http://www.halolax.com/.
Aural Analytics, Inc. and HitCheck, Inc. Partner on Integration of Speech Analytics into HitCheck’s Widely Used Concussion Assessment Applications
The partnership will enable real-time speech-based measures of cognitive and motor function known to track with concussion and traumatic brain injury
HitCheck’s concussion assessment application is used by hundreds of thousands of youth and high-school sports athletes, the US Military and others
SAN FRANCISCO and SCOTTSDALE, ARIZ. – April 29, 2021 – Aural Analytics, Inc., and HitCheck Inc. announced today they have entered into a strategic partnership to embed Aural Analytics’ speech biomarkers platform into HitCheck’s cognitive assessment application. The partnership will enable speech collection and analysis inside HitCheck’s interactive, game-like assessment, which tracks individuals’ unique performance over time and screens for sudden changes after a potential brain injury has occurred. The addition of Aural Analytics’ speech biomarkers, built from decades of research illustrating speech and language changes may occur from concussion or brain injury, enriches the outcomes assessments that coaches, athletes, soldiers and caretakers rely on to assess performance and return to play.
The relationship between brain injury and changes in speech and language has been well published. Human speech relies on the coordination of complex neural activity and activation of respiratory, phonatory, and articulatory muscles. A concussion or brain injury can cause damage to the underlying system, which becomes apparent in the produced speech. The addition of clinically-validated speech and language biomarkers into the robust HitCheck suite of assessments brings a more complete picture of cognitive and speech-motor function to HitCheck’s users.
“We are excited to continue our work to better prepare and protect athletes and those who serve our country by creating meaningful partnerships with leading companies,” said Mike Piha, CEO at HitCheck Inc. “We strive every day to bring better and clearer assessments of cognition to our users. Our partnership with Aural Analytics allows athletes, soldiers, and active individuals to have metrics at their fingertips when it comes to brain health.”
“Concussion and brain injury have been linked to longer-term cognitive diseases such as dementia, Alzheimer’s and CTE. There is strong evidence that recurring or repeat brain injuries increase the risk of these diseases significantly.” Said Daniel J. Jones, CEO and co-founder of Aural Analytics. “Our speech-based measures of cognition and motor function provide rich information about the health of the athlete or soldier and their ability to return to the field safely. Our partnership with HitCheck is an important step toward introducing better assessment and tracking of cognition and motor function for athletes and soldiers. We are thrilled to work alongside HitCheck on this journey.”
Drawing on decades of medical research, HitCheck takes standardized cognitive testing methods and translates them into short, simple mobile assessment exercises users can take immediately whenever and wherever an injury is suspected. It is available for download in the Apple App store as well as Google Play for free.
About Aural Analytics, Inc.
Aural Analytics is the industry’s leading speech neuroscience company harnessing the clinical utility of the world’s speech across the age range and around the world. Their suite of applications and embeddable SDKs and APIs are available in up to 30 languages across Android, iOS, and the web are easy to use, secure, and provide robust, clinically relevant, interpretable, and validated metrics reflecting the neurological and respiratory health of its users. For more information, please visit auralanalytics.com or follow Aural Analytics on Twitter, LinkedIn, Medium, and Facebook.
MEDIA CONTACT:
Aural Analytics, Inc.
About HitCheck
HitCheck is a leading cognitive technology company that has a mobile app which allows for clinicians and trainers to baseline and screen for brain health. Drawing on decades of medical research, HitCheck takes standardized cognitive testing methods and translates them into short, simple mobile assessment exercises users can take immediately whenever and wherever an injury is suspected. Each test measures a specific aspect of brain performance, such as coordination, memory, reaction time, etc. Once the test is complete, HitCheck captures, records and compares these objective, quantitative results with prior performance and highlights changes in brain functions that may require additional medical attention. HitCheck is partnered with top organizations like Texas Youth Football, CrashCourse by TeachAids, University of Portland, Play USA Rugby, American Youth Football, Youth Sports Nevada, and NorCal Youth Football & Cheer. The company also has top medical and athletic advisors like Davante Adams, Rick Mirer, Mike Mauti, and Ajay Nwosu. For more information on HitCheck and to download the app please visit: https://www.hitcheck.com/
MEDIA CONTACT:
HitCheck
Regional Sports Destination Expands Opportunities For Local Athletes
(Clearwater, FL) May 3, 2021– An innovative concept for a youth and amateur sports complex is in the final planning stages, according to the Sports Facilities Companies (SFC). The project, called Bo Jackson’s Turf and Ice, will serve Houston and surrounding markets for sports training, elite development, team building, leagues, camps, and clinics in a range of sports from baseball, softball, lacrosse to hockey. Driven by a mission of access and inclusion to change youth athlete’s lives, the 180,000+ square-foot facility will be a local and regional destination for athletes of all ages and skill levels focused on player development.
This innovative facility concept will tap into the pre-COVID boom in the youth and amateur sports industry – which was predicted in 2019 to reach $29 billion in the next 5 years by Wintergreen Research, Inc. While the ‘boom’ in the industry slowed by the worldwide pandemic of COVID-19 in 2020, the industry is quickly recovering as facility and event operators have adapted to new safety precautions and protocols. More than 25,000 participants are forecasted to take part in ice programs alone in the first year of Bo Jackson’s Turf and Ice operation according to SFC’s market analysis.
In the spirit of the mission and vision of the project, Bo Jackson is “excited to help bring a facility to Houston and the surrounding communities that will serve not only the elite athletes competing in multiple sports, but youth with fewer opportunities in underserved areas. I strive to partner with local communities and businesses to help change the outcome of the youth athlete, and this project will do just that for Houston.”
True to its name, the facility will feature state-of-the-art spaces for both turf and ice including an air-supported dome structure which allows for large column-less clear-span spaces, ideal for indoor turf sports, recreation, and training. Among other amenities, the sports complex will contain:
- Two NHL-Size Ice Sheets
- Seating For 1,900+ Spectators
- Locker Rooms & Pro Shop
- Off-Ice Training Facilities
- Batting/Pitching Cages
- Athlete Performance Training Areas
- Indoor Turf Baseball/Softball Diamond
“It’s been clear from day-one that the mission and the impact to children’s lives is a primary driver for the development of this project,” said Dan Morton, SFC Development Advisor and representative for the project. “Bo Jackson’s Turf and Ice will be a great asset to Houston and provide opportunities for thousands of kids to continue to excel in sport or try new sports and experience all the benefits sport and physical activity has to offer. We are building a model that creates access for a wide range of visitor capabilities both physically and financially.”
Changing a youth athlete’s outcome through sport and elite player development is a passion for Bo Jackson.
For more information, visit our website at bojacksonsturfandice.com or contact us by email at [email protected].