Nautilus, Inc. Launches New Bowflex Treadmills 

New generation of Bowflex® T7 and T10 connected treadmills integrate with the JRNY® digital fitness platform through an HD touch screen console and fold up for easy storage. (Photo: Business Wire)

VANCOUVER, Wash.–(BUSINESS WIRE)–Nautilus, Inc. (NYSE:NLS), the innovation leader in home fitness for over 30 years, today announced the launch of its new Bowflex® treadmills featuring the enhanced JRNY® digital fitness platform; further distinguishing it as the connected fitness company with a portfolio of digital products at different price points for all users.

The new Bowflex treadmills offer a built-in HD touchscreen, either 7″ or 10″ — allowing users to access endless entertainment while achieving their fitness goals. With speeds up to 12 mph and a motorized decline/incline, users can push themselves even further with a variety of workouts while experiencing Comfort Tech™ deck cushioning for a supportive landing. The SoftDrop™ folding system and transport wheels make it easy to move and store the treadmill around the home.

“It’s our goal to provide users with an exceptional portfolio of superior, personalized, connected home fitness products, so we’re delighted to offer the JRNY digital fitness platform on our new Bowflex T7 and T10 treadmills; with another model launching early next year,” said Jim Barr, CEO of Nautilus, Inc. “We have data that shows people who utilize the JRNY digital fitness platform work out more consistently and for a longer period of time, which reinforces our commitment to motivating them and empowering healthier living through individualized connected fitness experiences.”

The JRNY platform uses machine learning to create virtually an infinite number of personalized workouts that include motivation and praise and is based on an initial fitness assessment that learns and adapts as the member progresses — removing the guesswork from achieving a productive and satisfying workout.

With the new Bowflex T7 and T10 treadmills, the JRNY platform coaches members to achieve their fitness goals by offering curated workout and entertainment options that stream while being coached, including voice-coached individualized workouts, trainer-led workouts, integration with other fitness apps, and access to the members’ own entertainment subscriptions like Netflix, Hulu, Amazon Prime Video and Disney+.*

Users with the JRNY platform can also tune into Bowflex Radio to sprint to their favorite songs and all users can digitally connect to popular third-party apps such as Zwift.**

According to a recent survey conducted on Nautilus Inc.’s behalf by YouGov, 94% of U.S. fitness consumers*** said that they use some form of entertainment while working out. Seventy percent of people said they listen to music, 45% said they watch TV or movies, and 38% of people listen to podcasts or talk radio while exercising.

Bowflex® T7 and T10 Treadmills

Additional features include:

The JRNY platform’s immersive, digital experience is available on Bowflex.com, for download in the Google Play and App Stores, and comes pre-loaded on the T7 and T10 treadmills. Following the two-month trial period, a JRNY membership will cost $19.99 per month or $149 per year, plus applicable taxes.

The Bowflex T10 treadmill is available for direct purchase on Bowflex.com and at select Dick’s Sporting Goods stores for $1,999 (MSRP). The Bowflex T7 treadmill is available at select retail stores for $1,599 (MSRP).

For more information about the Bowflex® T7 and T10 treadmills, and JRNY® digital fitness platform, please visit: https://www.bowflex.com/treadmills/.

*Requires a subscription to the streaming service, not included. Also requires a JRNY® digital fitness platform membership to access the streaming service from the console. 
** Requires third-party subscription, not included. Requires a tablet or phone and separate third party subscription, not included. There is no affiliation with Zwift. 
***All cited figures, unless otherwise stated, are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample size was 1066 “Fitness Consumers,” defined as US adults aged 18 to 64 years old who have spent $500 or more on fitness in the past year. Fieldwork was undertaken July 27 – August 3, 2020. The survey was carried out online.

About JRNY® Digital Fitness Platform

The JRNY® digital fitness platform coaches members to achieve their fitness goals by offering curated workout and entertainment options that stream while being coached, including voice-coached individualized workouts, trainer-led workouts, integration with other fitness apps, and access to the members’ own entertainment subscriptions like Netflix, Hulu, Amazon Prime Video and Disney+. The JRNY platform uses machine learning to create virtually an infinite number of personalized workouts that include motivation and praise and is based on an initial fitness assessment that learns and adapts as the member progresses — removing the guesswork from achieving a productive and satisfying workout. This immersive, digital experience is available on Bowflex.com, for download in the Google Play and App Stores, and is integrated with connected Bowflex® home fitness cardio equipment, including indoor cycling bikes, treadmills and Max Trainer® machines. Following the two-month trial period, a JRNY membership will cost $19.99 per month or $149 per year, plus applicable taxes.

About Nautilus, Inc. 

Nautilus, Inc. (NYSE:NLS) is the global leader in innovative home fitness solutions. The company’s diverse brand portfolio includes Bowflex®, Nautilus®, Schwinn®, and a broad selection of exercise bikes, cardio equipment, strength training products, as well as the JRNY® digital fitness platform. Nautilus, Inc. empowers healthier living through individualized connected fitness experiences. The company sells its products through direct and retail channels. Nautilus, Inc. uses the investor relations page of its website (www.nautilusinc.com/investors) to make information available to its investors and the market.

Contacts

Media: 
Erin Beck 
Nautilus, Inc. 
360-859-5863 
[email protected] 

Carey Kerns 
The Hoffman Agency 
503-754-7975 
[email protected] 

Investor Relations: 
John Mills 
ICR, LLC 
646-277-1254 
[email protected]

 The Bowflex® VeloCore™ cycling bike was awarded the CES 2021 Innovation Award for redefining indoor cycling with an innovative and proprietary design that features leaning and stationary modes. (Photo: Business Wire)

VANCOUVER, Wash.–(BUSINESS WIRE)–Nautilus, Inc. (NYSE:NLS), an innovation leader in home fitness for over 30 years,today announced that it has received a CES® 2021 Innovation Award for the Bowflex® VeloCore™ bike. This groundbreaking product was recognized for its innovative design, and as the industry’s first dual-mode indoor cycling bike.

The Bowflex® VeloCore™ bike is the first indoor cycling bike to feature both a stationary setting and leaning mode. In leaning mode, users can push and pull the bike from side-to-side, replicating the movement of outdoor cycling. A proprietary, patent-pending lock-out feature keeps the bike in stationary mode, so users can opt for a traditional cycling workout.

The Bowflex® VeloCore™ indoor cycling bike received a CES Innovation Award out of thousands of products entered. The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA)®, is an annual competition honoring outstanding design and engineering in consumer technology products across 28 product categories. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on innovation, engineering and functionality, aesthetic and design.

“Since its launch three months ago, the Bowflex VeloCore bike has been extremely popular and continues to receive favorable customer and media reviews – it’s exciting to see that translate into recognition as a fitness industry innovator,” said Jim Barr, CEO of Nautilus, Inc. “This award is also validation that we are empowering healthier living by providing our customers with extraordinary, personalized fitness experiences.”

The Bowflex® VeloCore™ connected bike also integrates with the JRNY® digital fitness platform, which delivers engaging digital content on a 22’’ HD touch screen. The JRNY digital fitness platform coaches members to achieve their fitness goals by offering curated workout and entertainment options that stream while being coached. JRNY® members receive voice-coached individualized workouts, trainer-led video workouts, integration with third party cycling apps, and access to their entertainment subscriptions like Netflix, Hulu, Amazon Prime Video, and Disney+.** Additionally, users can digitally connect to popular third-party cycling apps — allowing them to ride with their favorite trainers via streaming on-demand classes from Peloton®, or interact, train and compete against others on Zwift®.***

For more information on the Bowflex® VeloCore™ bike, visit: https://www.bowflex.com/bikes/velocore.html

** Requires a subscription to the streaming service, not included. Also requires a JRNY® digital fitness membership to access the streaming service from the console.

*** Requires a tablet or phone and separate third party subscription, not included. There is no affiliation with Peloton or Zwift. Peloton’s digital app ($12.99/mo.) has fewer features than its all-access membership ($39/mo.). $12.99/mo. subscribers cannot access Peloton’s leaderboard or its power, speed, and distance metrics. Cadence is available on iOS devices.

About JRNY® Digital Fitness Platform 

The JRNY® digital fitness platform coaches members to achieve their fitness goals by offering curated workout and entertainment options that stream while being coached, including voice-coached individualized workouts, trainer-led workouts, integration with other fitness apps, and access to the members’ own entertainment subscriptions like Netflix, Hulu, Amazon Prime Video and Disney+. The JRNY platform uses machine learning to create virtually an infinite number of personalized workouts that include motivation and praise and is based on an initial fitness assessment that learns and adapts as the member progresses — removing the guesswork from achieving a productive and satisfying workout. This immersive, digital experience is available on Bowflex.com, for download in the Google Play and App Stores, and is integrated with connected Bowflex® home fitness cardio equipment, including indoor cycling bikes, treadmills and Max Trainer® machines. Following the two-month trial period, a JRNY membership will cost $19.99 per month or $149 per year, plus applicable taxes.

About Nautilus, Inc.

Nautilus, Inc. (NYSE:NLS) is the global leader in innovative home fitness solutions. The company’s diverse brand portfolio includes Bowflex®, Nautilus®, Schwinn®, and a broad selection of exercise bikes, cardio equipment, strength training products, as well as the JRNY® digital fitness platform. Nautilus, Inc. empowers healthier living through individualized connected fitness experiences. The company sells its products through direct and retail channels. Nautilus, Inc. uses the investor relations page of its website (www.nautilusinc.com/investors) to make information available to its investors and the market.

Contacts

Media: 
Erin Beck 
Nautilus, Inc. 
360-859-5863 
[email protected]

Carey Kerns 
The Hoffman Agency 
503-754-7975 
[email protected]

Investor Relations: 
John Mills 
ICR, LLC 
646-277-1254 
[email protected]

A Blizzard for Early Season Backcountry Equipment Sales as Consumers Set Their Sights on Cold Weather Outdoor Activities

Port Washington, NY, December 14, 2020 – As consumers seek ways to be active, outside, and practice social distancing during the winter months, backcountry-related equipment sales in the U.S. grew a combined 76% in the opening months of this year’s snow season (August through October 2020) compared to the same period last year, according to The NPD Group.

Nordic and alpine touring equipment, splitboards, snowshoes, and backcountry accessories including beacons, probes, skins, and avalanche shovels, saw sales grow in the high double- to triple-digits to kick off the season. This is also a significant uptick compared to how backcountry product sales fared during last year’s 2019-2020 season as a whole.   

This early season growth builds upon what began to take shape in March. An acceleration of backcountry equipment sales began at the tail end of last season and was driven by internet sales as many parts of the country, including ski resorts, shut down. 

Looking at the snow sports equipment market in its entirety season-to-date, sales declined by 8% from August through October 2020 and this was driven by declines in alpine and snowboard equipment – the largest areas of the market.

“Consumers will continue to be active and seek another set of outdoor activities as temperatures drop and we move through the winter months. We can expect backcountry’s popularity to carry through this season and for product demand to grow, especially as the COVID-19 crisis and social distancing measures continue, ski resorts make operational changes to accommodate the circumstances, and skiers and snowboarders pursue alternatives to get their alpine fix,” said Matt Powell, NPD’s sports industry advisor. “I suspect backcountry product will sell out quickly and the market will run into inventory issues, which may slow the sales trend as we move into the peak selling season.”


Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales

ST. LOUIS, MO.

Markwort Sporting Goods Company is pleased to announce their acquisition of the HQ4 Baseball Aluminum 18″ One Hand Training Bat from Mr. Al Dahlgren- the owner of HQ4Baseball.com Training Facility in Charlotte, NC for baseball and softball players.

Markwort Sporting Goods Company has sourced and marketed this training bat since 2013 under a license
agreement. This bat will become the newest Markwort® PowerSwing® label training product.

The HQ4 Baseball One Hand Bat Trainer is a proven steady seller and has been on the market for decades.

 

Markwort Sporting Goods Company was established in 1931 and is the maker of fine sporting goods products
such as C-Flap®, Game Face®, Heart-Gard®, Palmgard® and much more.

Matt Powell
Vice President, Senior Industry Advisor, Sports
@NPDMattPowell

A number of sports equipment categories have been real bright spots for U.S. sports retail under COVID-19. I strongly believe that in a post-pandemic world, we will continue to see a renewed interest in prioritizing fitness and living healthy lifestyles. This bodes well for the sports industry, if that interest can be harnessed.

Through the lens of Q3 sales results, categories tied to the outdoors as well as home fitness equipment continue to post impressive double-digit gains as we head into the final leg of 2020.  Camping equipment sales grew by more than 25% in Q3, and much of this growth came from products tied to “backyard” activities as we saw notable increases for lighting systems, shelters, and camp furniture with an emphasis on entry-level products. The golf equipment business grew by more than 75% in Q3, bicycle sales by over 50%, and basketball equipment and racquet sports both grew by about a third. I think much of this has to do with consumers feeling safer outdoors as opposed to indoors. On the flip side, most scholastic sports equipment categories struggled with the exception of baseball which was up about 20%. Climbing equipment sales, which were robust pre-pandemic, turned negative during 2020 as much of those earlier sales were driven by the popularity of indoor climbing clubs. Climbing equipment declined in the low teens for Q3.

The home fitness equipment business continued its torrid growth in Q3 with sales up nearly double over the same period last year. Every major category showed robust growth, with cardio devices leading the way.

There are some important lessons we as an industry should take away from the surging sales.

The sports specialty market, in particular, has always been primarily focused on the elite athlete and less so on beginners. For instance, the average selling price of a man’s running shoe in the U.S. is about $70, while the performance running brands and retailers tend to focus on shoes that sell for double. For some time, I’ve been saying that the “newbie” or family participant is where there is tremendous revenue opportunity – and we are seeing this come to fruition today more than ever.

It is imperative for the sports industry to embrace the entry-level participant, and offer them products that meet rather than exceed their needs. Selling a new consumer a product that may be above his/her needs and competencies risks losing that consumer. The sports industry must be careful not to oversell a consumer.

When it comes to equipment, many of these purchases are “one and done;” if a consumer bought a treadmill in June, they most likely won’t need a new one for years. But there are opportunities to extend the investment and build upon that primary purchase, through accessories including those providing connected capabilities, or through a companion item, such as a stationary bike, to vary the workout routine.

I believe that “connected” devices will be the future of the sports industry – a trend that has only been accelerated and amplified by our current circumstances. Consumers want that sense of community, even if it is virtually.

I believe we can expect continued growth for sports equipment, but as an industry we should not rest on our laurels and instead need to actively think about what’s next to keep the momentum alive and well.

Source: The NPD Group/ U.S. Retail Tracking Service, July-September 2020 vs. 2019

***

For more information or to speak with Matt Powell, contact me at [email protected] or 516-625-2203.

VANCOUVER, Wash.–(BUSINESS WIRE)–Dec. 1, 2020– Nautilus, Inc. (NYSE:NLS), an innovation leader in home fitness for over 30 years, today announced the expansion of its indoor cycling bike series with the Bowflex® C7 connected bike. The bike, available at select Dick’s Sporting Goods, combines quality design with digital connectivity for a personalized, immersive workout.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201201005419/en/

The new C7 takes the popular Bowflex C6 bike to the next level with an integrated 7’’ high-definition (HD) touch screen. The intuitive resistance knob gives users 100 resistance levels to choose from and offers a variety of workouts; while the magnetic resistance system offers a smooth, quiet ride. Further, the C7 bike’s compact footprint allows users to easily store around the home.

The HD touchscreen offers access to the JRNY® digital fitness service, which uses machine learning to create personalized workouts supported with motivation and praise. Individualized JRNY workouts are based on an initial fitness assessment which adjusts as the user progresses — removing the guesswork from achieving a productive and satisfying workout.

“Our sights are set on being the leader in connected home fitness by providing the best-in-class user experience that the JRNY fitness service delivers,” said Jim Barr, CEO of Nautilus, Inc. “A recent survey found that entertainment is a part of most fitness consumers’ workouts with 93% citing at least one form of entertainment they engage in while working out. The addition of the JRNY fitness service to the Bowflex C7 delivers what consumers are requesting.”

The survey conducted on Nautilus Inc.’s behalf by YouGov found that the percentage of surveyed U.S.fitness consumers* working out at home on a weekly basis has increased from 43% before COVID to 73% during COVID. Additionally 55% of these consumers said they have purchased fitness equipment since the start of the pandemic.

The JRNY fitness service gives members the flexibility to combine voice coached, personalized workouts with Explore the World™ videos, trainer-led video workouts, or entertainment options like Netflix, Hulu, Amazon Prime Video, and Disney+.** Additionally, users can digitally connect to popular third-party cycling apps — allowing them to ride with their favorite trainers via streaming on-demand classes from Peloton®, or interact, train and compete against others on Zwift®.***

“The high demand for home fitness solutions is growing our consumer base and demand for product availability in a variety of places at a range of price points,” said Jay McGregor, Vice President, General Manager, North America Retail, Nautilus, Inc. “We are pleased to debut our new Bowflex C7 at Dick’s Sporting Goods as a way to offer a new indoor cycling experience for people who are working out at home.”

Bowflex® C7 Bike

Additional features include:

The Bowflex C7 indoor bike is available at select Dick’s Sporting Goods retail stores for $1,199 (MSRP).

The JRNY digital fitness service is available on Bowflex.com and for download in the Google Play and App Stores and comes pre-loaded on the C7 bike. C7 bike purchasers receive a 2-month free JRNY fitness service membership, which allows access to the JRNY experience. Following the trial period, a JRNY fitness service membership will cost $19.99 per month or $149 per year, plus applicable taxes.

For more information about the Bowflex® C7 indoor bike and JRNY® fitness service, visit: https://www.bowflex.com.

* All cited figures, unless otherwise stated, are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample size was 1066 “Fitness Consumers,” defined as US adults aged 18 to 64 years old who have spent $500 or more on fitness in the past year. Fieldwork was undertaken July 27 – August 3, 2020. The survey was carried out online.

** Requires a subscription to the streaming service, not included. Also requires a JRNY® fitness service membership to access the streaming service from the console.

*** Requires a tablet or phone and separate third party subscription, not included. There is no affiliation with Peloton or Zwift. Peloton’s digital app ($12.99/mo.) has fewer features than its all-access membership ($39/mo.). $12.99/mo. subscribers cannot access Peloton’s leaderboard or its power, speed, and distance metrics. Cadence is available on iOS devices.

About JRNY® Fitness Service

The JRNY® digital fitness service gives members the flexibility to combine voice coached, personalized workouts with Explore the World™ videos, trainer-led video workouts, or entertainment options like Netflix, Hulu, Amazon Prime Video, and Disney+. The JRNY fitness service uses machine learning to create personalized workouts with motivation and praise. Individualized JRNY workouts are based on an initial fitness assessment which adjusts as the user progresses — removing the guesswork from achieving a productive and satisfying workout. This immersive, digital experience is currently available on Bowflex connected home fitness cardio equipment, including indoor cycling bikes, treadmills and Max Trainermachines.

About Nautilus, Inc.

Nautilus, Inc. (NYSE:NLS) is the global leader in innovative home fitness solutions. The company’s diverse brand portfolio includes Bowflex®, Nautilus®, Schwinn®, and a broad selection of exercise bikes, cardio equipment, strength training products, as well as the JRNY® fitness service. Nautilus, Inc. empowers healthier living through individualized connected fitness experiences. The company sells its products through direct and retail channels. Nautilus, Inc. uses the investor relations page of its website (www.nautilusinc.com/investors) to make information available to its investors and the market.

Media:

Erin Beck
Nautilus, Inc.
360-859-5863 
[email protected]

Carey Kerns
The Hoffman Agency
503-754-7975 
[email protected]

Investor Relations:

John Mills
ICR, LLC
646-277-1254 
[email protected]

Source: Nautilus, Inc.

Contact: Vice President, Ashley Whittaker

Company: Sports Facilities Companies

Email: [email protected]

Sports Facilities Companies Launches Hype Nation Volleyball in Partnership with Showtime Events

(Clearwater, FL) November 24, 2020 – Sports Facilities (SF) Companies, the youth and amateur sports industry leader in sports and events venue finance, development and management, has announced a partnership with Showtime Events to establish a new brand of volleyball tournaments called Hype Nation, LLC. Beginning in 2021, Hype Nation will usher in a new standard of volleyball tournament quality for traveling coaches, club owners, players, and families. With SF Companies’ longstanding history of service to public entities, municipalities, and convention and visitor bureaus, Hype Nation is poised to maximize economic impact results to host communities including $6 million in forecasted economic impact in their first two events alone.

“Hype Nation is the next evolution of how the SF Companies serve to improve the health and economic vitality for our clients and communities,” said Jason Clement, SF Companies’ CEO and Co-Founder. “The pandemic has accelerated a need for us to compliment – not compete – with existing events in the SFM Network. Showtime is a proven event partner within the SFM Network and has a reputation for delivering high quality events for participants as well as delivering heads-in-beds and new market visitors.”

Kicking off the inaugural season in January of 2021, Hype Nation will launch events at the Cedar Point Sports Center in Sandusky, Ohio and Rocky Mount Event Center in Rocky Mount, North Carolina. Combined, these events are on pace to generate nearly 6,000 new visitors and 2,500 booked hotel room nights.

“I’ve been running volleyball tournaments for 10 years and have partnered with clubs all over the country,” said Troy Helton, Partner of Hype Nation. “We pride ourselves on doing right by the clubs, players, coaches, referees, and spectators who attend our events. We work hard to create a collaborative relationship with facility staff and set the highest standard of excellence for event operators. Partnering with SFC allows us to scale the level of service represented in all Hype Nation volleyball events across the country.” 

Hype Nation is now accepting bids to host regional tournaments for the 2022 season. Destination communities and facilities interested should complete the bid form by March 1, 2021 to be considered. View the event schedule, Hype Nation team, register for a tournament, and bid opportunities, here.

###

About Sports Facilities Companies: The Sports Facilities Advisory, LLC (SFA), Sports Facilities Development, LLC, and Sports Facilities Management, LLC (SFM) are headquartered in Clearwater, FL. Founded in 2003, SFA is the only sports strategic partner to the International City Managers Association,  The firms have served more than 2,000 communities, produced institutional-grade financial forecasts for more than more than $10 billion in community based and sports tourism projects, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes. SFD serves facility owners through owner’s representation, venue planning, and procurement services during pre-development and construction. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: sportadvisory.com and sfmnetwork.com.

What are some of the hottest products in the sports, outdoor and recreation marketplace right now? See below for a taste of what’s trending based on The NPD Group’s retail sales data:

High Growth Sports, Outdoor & Recreation Categories

NPD’s sports industry advisor Matt Powell says, “Staying fit while socially distant is the overarching theme that continues to drive sales for the outdoor and sporting goods businesses, and we see this shine through in all the products highlighted above. Consumers continue to invest in fitness equipment for the home. In many cases, these purchases are ‘one and done,’ but new opportunities with consumers lie in complimentary purchases, including add-on accessories and additional equipment to expand and diversify their fitness repertoire. Outdoor-related equipment from kayaks to golf is also experiencing phenomenal growth, driven by both new and existing participants. Spending more time at home has also heightened the demand for smokers, grills, and other backyard essentials. With the holidays around the corner, some may consider social-distance friendly gatherings and turn to those products that provide warmth and good food in the comfort of a backyard.”
 

For more information or to speak with Matt Powell, contact me at [email protected] or 516-625-2203.

Heat Row and Heat Performance Row allow exercisers to train for every intensity level in any setting

ROSEMONT, Ill., November 16, 2020 – Life Fitness today launched the Heat Row and Heat Performance Row, two powerful new rowing machines designed to enhance the rowing experience of all users. The Life Fitness Heat Rowers feature sleek and modern aesthetics with a variety of easy-to-use features to meet the training needs of facilities and exercisers.  

The Life Fitness Heat Row focuses on ease of use with quick-release ratchet foot straps and a 300-degree resistance knob accessible from the catch position. Resistance is provided by air and magnetic overlay, offering a wider of range of resistance to accommodate beginner users to those seeking anaerobic bursts. Heat Row’s intuitive features also allow instructors to optimize a small group training class with simple programming for all exercisers. 

The Life Fitness Heat Performance Row includes all the features of Heat Row but with an enhanced digital experience designed for elite training. The upgraded WattRate® TFT console offers users accurate feedback and programming with Training, Comparative, and Technique viewing options. Programs such as Race a Distance or Race a Friend use gamification to motivate exercisers in a fun and engaging way. Heat Performance Row also includes control buttons on the handle to quickly change the display on the console. 

“With the new Heat Rowers, we aimed to create streamlined performance rowers that inspire exercisers to push past their limits,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “We always strive to meet the needs of our customers and that means developing new products that are driven by top training trends. Performance training combined with the use of rowing machines continues to gain popularity with individuals and in group settings. We wanted to develop a high-quality solution with eye catching aesthetics to take the rowing experience to the next level, and the Heat Rowers deliver.” 

Modern and powerful, Heat Performance Row and Heat Row are tailored to motivate exercisers of all levels in any workout setting. To explore the Life Fitness Heat Rowers, click here.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit https://www.lifefitness.com/en-us.

ST. LOUIS, MO. Markwort Sporting Goods Company is pleased to announce their acquisition of
Arm Strong® Baseball-The Complete Pitching and Throwing Trainer from David and Connie Higgins- the owners of DH Sports, Inc.


The Arm Strong® Baseball Trainer is a proven steady seller and has been on the market for decades.
Markwort Sporting Goods Company was established in 1931 and is the maker of fine sporting goods products such as C-Flap®, Game Face®, Heart-Gard®, Palmgard® and much more.

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