representing the industry
Elevating marketing, communications, and events leadership across sports & fitness.
The Marketing, Communications & Events (MarCom) Committee convenes marketing, communications, and events professionals from across the sports & fitness industry to strengthen how the industry tells its story. As part of the Sports & Fitness Industry Association, the committee serves as a collaborative forum for thought leadership, peer connection, and shared best practices on the critical marketing, communications, and event challenges facing SFIA members.
Through education, discussion, and knowledge exchange, the MarCom Committee helps members amplify their brands, better engage audiences, and communicate the value and impact of sports and fitness. The committee also supports SFIA’s mission and initiatives by aligning industry voices, elevating storytelling, and advancing effective strategies that help members navigate a rapidly evolving marketing and media landscape.
MEMBERS:
- Chair – Lindsey Naber: Senior Director, Brand Marketing, Rawlings Sporting Goods
- Brian Collins: VP of Marketing, Spalding
- Lisa Futterman: Senior Manager, Member Marketing, Communications, and Events, SFIA
- Erin Griffin: Senior Vice President of Marketing and Communications, Riddell
- Jenny Karn: Senior Director, SFIA
- Karen Menez: Director, Communications, ASICS
- Bonnie McLaughlin: Vice President, External Affairs & Industry Relations
- John Lynch: Vice President, Marketing, Franklin Sports
- Ruba Sbeah: Senior Director, Brand & Integrated Marketing, MLS
- George Stieren: Former Chief Marketing Officer, US Youth Soccer
You must be an SFIA Member to join the MarCom & Events Committee.
MarCom & Events Committee Member Companies
For more information or for questions on the MarCom & Events Committee, please contact [email protected].