REGISTRATION FOR 2034WARD Kick-Off Event Below!
Join SFIA, elected leaders, and sports and fitness industry executives for the
2034WARD Growth Campaign official Kick-Off Event.
May 15, 2025 | 8:30-11 A.m.
Over the next 10 years, the world’s most elite sporting events will be played in the U.S. SFIA’s 2034WARD Campaign brings together government and industry leaders to highlight the opportunities of this once-in-a-generation decade for sports, the lasting legacies these events can create for our country, and the chance to use the global spotlight to boost sports and fitness participation across the nation.
Thursday, May 15, 2025 | 8:30-11 A.M.
Kennedy Caucus Room
Russell Senate Office Building
Capitol Hill, D.C.
Event Schedule:
Light Breakfast and Welcome Reception: 8:30 a.m.
Event Kick-Off & Guest Speakers: 9:00-10:15 a.m.
Post-Event Networking: 10:15-11 a.m.
Join SFIA, elected officials, and industry leaders for a complimentary kick-off event that highlights this unprecedented opportunity, featuring remarks from SFIA’s President & CEO, Todd Smith, government leaders, and partners of the 2034WARD initiative.
Fill out the form below to register for the May 15 Kick-Off Event:
For any questions about the 2034Ward Kick-Off Event, please contact us at [email protected]
SFIA officially launched the 2034WARD campaign on March 11, 2025. Click the PR announcement below:
SFIA Launches 2034WARD Campaign Kicking Off Landmark Decade of Global Sporting Events in the U.S.
2034Ward Campaign
From 2025 to 2034, the United States will host the world’s highest-profile sporting events, including the Summer and Winter Olympic Games and world championships in soccer, rugby, and baseball. This synchronization of events on our home soil is unprecedented, but they are more than just athletic spectacles. These events represent a once-in-a-generation opportunity to showcase the transformative power of sports and fitness.
How We Can Make an Impact Together
For over 100 years, the Sports & Fitness Industry Association (SFIA) has championed the power of sports and fitness. That is why we are proud to launch 2034WARD, a decade-long campaign that will harness the global spotlight on sports and fitness to drive industry growth and participation.
As the trusted advocate and connector for the industry, SFIA brings together stakeholders from across leagues, brands, retailers, manufacturers, communities, and policymakers, which is why we feel uniquely positioned to lead this campaign.
2034WARD Campaign Goals:
Boost Industry Participation: Increase sports and fitness participation rates across all demographics, especially within underserved communities and low-income families.
Build & Expand Facilities: Support the development and expansion of sports and fitness facilities and highlight their economic impact on the communities they serve.
Promote Physical Vitality: Share compelling data and insights about the benefits of sports and fitness participation and their positive impact on physical and mental health.
Champion Public Policy: Advocate for federal legislation that ensures every individual has access to sports and fitness activities, creating a healthier and stronger country.
Your Chance to Make a Difference
The next decade will not wait. 2034WARD is your chance to ensure our communities grow stronger, healthier, and more engaged through sports and fitness.
Be a champion. Contact us today to learn how your contribution and involvement will help SFIA expand sports and fitness participation 2034WARD.
For more information or to get involved, contact Todd Smith at [email protected].