SFIA 2034WARD
A growth campaign by SFIA
From 2025 to 2034, the United States will host the world’s highest-profile sporting events, including the Summer and Winter Olympic Games and world championships in soccer, rugby, and baseball. This synchronization of events on our home soil is unprecedented, but they are more than just athletic spectacles. These events represent a once-in-a-generation opportunity to showcase the transformative power of sports and fitness.
How We Can Make an Impact Together
For over 100 years, the Sports & Fitness Industry Association (SFIA) has championed the power of sports and fitness. That is why we are proud to launch 2034WARD, a decade-long campaign that will harness the global spotlight on sports and fitness to drive industry growth and participation.
As the trusted advocate and connector for the industry, SFIA brings together stakeholders from across leagues, brands, retailers, manufacturers, communities, and policymakers, which is why we feel uniquely positioned to lead this campaign.
2034WARD Campaign Goals:
Boost Industry Participation: Increase sports and fitness participation rates across all demographics, especially within underserved communities and low-income families.
Build & Expand Facilities: Support the development and expansion of sports and fitness facilities and highlight their economic impact on the communities they serve.
Promote Physical Vitality: Share compelling data and insights about the benefits of sports and fitness participation and their positive impact on physical and mental health.
Champion Public Policy: Advocate for federal legislation that ensures every individual has access to sports and fitness activities, creating a healthier and stronger country.
Your Chance to Make a Difference
The next decade will not wait. 2034WARD is your chance to ensure our communities grow stronger, healthier, and more engaged through sports and fitness.
Be a champion. Contact us today to learn how your contribution and involvement will help SFIA expand sports and fitness participation 2034WARD.
For more information or to get involved, contact Todd Smith at [email protected].