SFIA, Under Armour highlight small business and innovation as the future of sports and fitness
SILVER SPRING, MD (Aug. 14, 2019) – Ahead of the 7th annual SFIA Industry Leaders Summit, hosted in Baltimore, Under Armour is offering an exclusive tour of the UA Lighthouse to attendees. The company’s elite manufacturing and design innovation lab has been a hub for the company’s cutting-edge technology and innovative product development for the brand. The tour will be led by Under Armour’s Chief Innovation Officer, Clay Dean; Head of Innovation Partnerships, Lorin Hamlin; Senior Vice President, Randy Harward; and Chief Design Officer, Kasey Jarvis.
“Under Armour is extremely excited to host the SFIA Industry Leaders at the UA Lighthouse for a fireside talk, as we share a bit of our activities, excitement and thinking around sports and sports innovation, as well as how we are exploring the future in tools, products and manufacturing,” stated Under Armour Chief Innovation Officer, Clay Dean. “Under Armour’s DNA is really born from the pedigree of innovation and solving the athletes’ needs, and also in working with new inventors and creators in the sports industry. We look forward to creating new relationships and having some rich vibrant discussion with our leaders here in Design & Innovation and the visitors to the Summit.”
“We are excited to partner with Under Armour’s Innovation Team and host this special event for our attendees,” said SFIA Vice President of Business Development, John Peters. “This year presents a unique opportunity, where our event will be drawing leading industry executives and start-ups alike to the hometown of one of the biggest, most innovative brands in sports and fitness. We are excited to collaborate on this program, as it provides a mutually beneficial opportunity for networking and education within our industry.”
In addition to the tour, Under Armour will host a fireside chat and Q&A for attendees, covering best practices around innovative processes in manufacturing, design and trends shaping the industry. This program will be a value-add for industry executives and small businesses looking to improve their business model. For all interested parties, please register for the Industry Leaders Summit here, and be sure to indicate your interest in attending the UA Lighthouse tour.
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.