SFIA and Running USA Announce Strategic Partnership

Industry Leaders in Sports Research and Business Trends Combine Forces to Benefit Members

(July 20, 2023) – The Sports & Fitness Industry Association (SFIA) and Running USA today announced an exciting strategic partnership that will benefit the members of both organizations.

As the premier trade association for the sports and fitness industry, with a mission to promote participation and industry vitality, the SFIA serves its members through four pillars: thought leadership, advocacy and public affairs, member services, and industry-leading research. Running USA is dedicated to improving the status and experience of distance running and racing in the United States. The two research leaders will offer their members reciprocal discounts on reports and collaborate on upcoming new research.

“We’re elated to partner with SFIA and create new research initiatives for brands and events in the running space,” said Christine Bowen, Chief Operating Officer of Running USA. “For more than 20 years, Running USA has been the running industry research leader and we feel this partnership heightens both organizations’ reach, range and efficacy as data providers.”

“This partnership with Running USA provides an incredible opportunity for both organizations to leverage what we do best and improve the insights and actionable intelligence we provide to our respective members and stakeholders,” said Tom Cove, President and CEO, SFIA. “We look forward to working with Running USA to enhance the vitality, sustainability and growth of the sport of running and the running industry.”

Current members of SFIA and Running USA will receive personal communications regarding research discounts within the next few days. Running USA members can also find their SFIA discount code by logging into their account at RunningUSA.org.

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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.

ABOUT RUNNING USA: Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org.

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