CARLSBAD, CA – April 27, 2021 – Today, Mizuno announced a partnership with Blast Motion, the leader in swing analysis, player development and improvement, to provide international distribution and support of Blast Baseball in Japan. For the past 100 years, Mizuno has a proven track record of providing athletes with high-quality sports equipment and a drive to improve. This partnership makes Blast Baseball, the industry’s most accurate swing analyzer, available to the Japanese market through a localized mobile app and their Blast Connect experience. The Blast swing analyzer attaches to the knob of the bat and allows players to capture real-time swing analytics, while providing simple visual indicators to help players understand where they need to focus, with drills and recommendations for improvement.
Mizuno executive officer, Norihito Kubota, is excited and enthusiastic about this partnership agreement. “Utilization of precisely measured biomechanical and swing data, paired with rich visualizations, enables the most efficient method for training, leading to baseball and softball batting performance improvement. Mizuno is a long-time baseball / softball market leader in Japan, not just in market share, but innovation as well. Through our partnership with Blast Motion and Mizuno’s innovative equipment, Mizuno expects to lead a paradigm shift in the market for how players and coaches train, and improve their level of understanding and performance.”
“For the past couple of years, Blast has been working at the highest level of baseball in Japan, with the NPB, to provide Japanese professional teams swing analytics and hitting insights. Mizuno, the foremost baseball brand in Japan, will now bring our hitting improvement solution to the broader baseball market,” said Mike Woods, Vice President of Business Development & Strategic Partnerships at Blast Motion. “Our entire team at Blast is excited that this partnership will enable Japanese players and coaches with objective swing data that can be used for player development and recruiting.”
About Blast Motion
Based in Carlsbad, California, Blast Motion is an information company that provides motion analysis and performance insights. By intelligently combining the bio-mechanics of movement with sensor data, video capture technology, and cloud-based software services, Blast has redefined the way people coach, recruit, train, analyze, and improve their game. For additional information on Blast Motion, please visit: blastmotion.com
About Mizuno
Mizuno Corporation is a sporting equipment manufacturer established in Japan in 1906. In addition to developing and marketing products for a wide range of sports, including running, football, baseball and golf, the company is also committed to increasing availability of sporting equipment and promoting sports through activities such as supporting athletes and sponsoring events. Since our founding, we have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of us is guided by the ideal of true sportsmanship. This has been over 100 years and is still true today. It is evident in our corporate philosophy which, simply stated, is “Contributing to society through the advancement of sporting goods and the promotion of sports.” For further information on Mizuno, please visit our website: corp.mizuno.com/en/
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Blast Motion Media Contact
Donovan Prostrollo
Senior Director, Marketing
[email protected]