Finalists Selected for 2022 SFIA Start-Up Challenge

Finalists Now Pitch To 100+ Sports and Fitness Executives and Investors

SILVER SPRING, MD (June 9, 2022) – Nine finalists have been selected by the Sports & Fitness Industry Association (SFIA) to present their companies at the 2022 SFIA Start-Up Challenge, taking place virtually on July 26, 2022. The application pool included entrepreneurs from around the world, representing all segments of the industry, including innovative sports tech, fitness equipment, team and racquet sports, health and wellness products, gaming, and more.

All finalists will receive industry exposure, real-time feedback from industry decision-makers and executives, personal introductions, and one year of SFIA membership. Each finalist will create a five-minute pitch video, professionally edited and polished by our digital media partner, Spark Inc., and present to an elite panel of more than 100 judges. Assessments will evaluate each company in terms of relevancy, creativity, and potential. In addition to the prizes listed above, the grand prize winner will be awarded a 2023 SFIA Start-Up Challenge judge’s seat, national media coverage, an SFIA research report spotlight, and an exclusive 2022 Industry Leaders Summit package.

The 2022 finalists are:

“It is exciting and affirming to see the innovative ideas and competitive spirit driving these young sports product companies,” said Tom Cove, President & CEO, SFIA.

“The backbone of the industry’s success is the creative, risk-taking, and entrepreneurial culture of companies like these, who when presented with challenges, continue to find a way to add value to the sports and fitness industry. We host the SFIA Start-Up Challenge annually to provide early businesses the opportunity to propel the industry to new heights, and we are very excited about this year’s innovators.”

For more on the 2022 Start-Up Challenge, visit

If you are interested in an interview with one of our 9 Start-Up Challenge finalists or a member of the SFIA team, please contact Lisa Futterman at [email protected].

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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit

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