SILVER SPRING, MD (Aug. 24, 2020) – The Sports & Fitness Industry Association (SFIA) has released 89 Single Sport & Fitness Reports, covering all sports and fitness activities ranging from basketball to barre to MMA fighting to scuba diving to pickleball, and much more. The individual activity reports provide detailed analysis, showing year-over-year trends, and breakdown of participation by a multitude of demographic variables. For example, pickleball participation has increased 7.2 percent over the last three years. The sport has attracted a base of wealthy, older Americans, as 38.7 percent of core participants are over the age of 65 and 49.9 percent of them live in households making over $100,000 per year.
“It’s interesting to see the foundation of each individual activity’s participation,” said SFIA CEO & President, Tom Cove. “The insight provided by these reports is crucial to companies’ ability to aptly target marketing and retail strategy, depending on their market’s consumer base and opportunities for growth.”
Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. The final 20 reports are now available:
· Adventure Racing
· Boardsailing/Windsurfing
· Bow Hunting
· Fishing (Fly)
· Fishing (Freshwater)
· Fishing (Saltwater)
· Hunting (Handgun)
· Hunting (Rifle)
· Hunting (Shotgun)
· Jet Skiing
· MMA for Competition
· MMA for Fitness
· Pickleball
· Roller Skating (2×2 Wheels)
· Roller Skating (Inline)
· RV Camping
· Scuba Diving
· Snorkeling
· Target Shooting (Handgun)
· Target Shooting (Rifle)
Results for the 2020 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA, using the US Online Panel operated by IPSOS to conduct 18,000 dedicated online interviews in a nationwide sample of individuals and households during the 2019 calendar year.
All 2020 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $295 for non-members. For media access to these reports, please contact Alli Schulman, at [email protected]. For more information regarding the Single Sport Reports, and to purchase reports, click here.
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.
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