WASHINGTON, DC (August 1, 2025) – The Sports & Fitness Industry Association (SFIA) applauds the Administration’s decision to reestablish the President’s Council on Sports, Fitness, and Nutrition – an important step towards improving the health and well-being of America’s youth through increased physical activity and participation in sports.
SFIA looks forward to closely collaborating with the President’s Council to advance our shared mission of building healthier, more active communities through sports and fitness.
“SFIA commends the Administration’s efforts to revitalize the President’s Council and prioritize sports and fitness participation to improve the health of our country,” said Todd Smith, President & CEO, SFIA. “We look forward to partnering with the Council to foster a new generation of healthy, active youth.”
The Council’s revitalization arrives at a pivotal time, as the United States prepares to host a historic decade of global sporting events, and aligns with SFIA’s recently launched 2034WARD Campaign – a decade-long initiative that will capitalize on upcoming global sporting events to drive growth in sports and fitness participation and create a lasting culture of health and wellness.
For more information about SFIA’s 2034WARD Campaign, visit https://sfia.org/2034ward/.
Media Contact:
Lisa Futterman | [email protected]
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ABOUT SFIA: The Sports & Fitness Industry Association (SFIA) is the leading trade association for the sports and fitness industry, representing over 700 brands, manufacturers, retailers, and governing bodies who collectively employ more than 375,000 people and generate $150 billion in domestic sales. With a mission of increasing sports and fitness participation and promoting industry vitality, SFIA provides thought leadership, advocacy, research, and membership services that empower its members and drive industry growth. SFIA’s leading research and comprehensive insights help members make informed decisions, while its advocacy efforts champion physical health and economic impact. To learn more about joining SFIA’s network dedicated to advancing the sports and fitness industry, please visit sfia.org.