Connected Fitness Products Add Personalized Coaching

Virus International launching new line of smart (app)arel™ with asensei motion capture technology to allow any Connected Fitness product to add form-tracking and real-time coaching.

(San Francisco, CA – October 26, 2021) asensei, the company offering the easiest way to add form tracking and real-time coaching to sport and fitness products, has made it even simpler for fitness brands to move beyond canned video workouts, into truly interactive classes personalized to the individual athlete. Any Connected Fitness product or app can offer form-tracking and real-time coaching to customers wearing (app)arel™ designed and manufactured by Virus with “asensei inside”.

“Until today, smart apparel has been developed by technology companies focused on function not fashion,  but now, thanks to our partnership with Virus, we are giving consumers apparel that eliminates the choice between fashion and function–now they can have both,” says asensei CEO Steven Webster. “We have always believed that customers will want to work out in the brands of apparel they already love, wherever they want, with the fitness products and apps they already own.”

“Since the beginning,  our foundation has been innovation in apparel and bio-physical technology in our fabrics and products ,” says Russell Lin, CEO of VIRUS International. “We have always believed that the most high performance gear should not only be for a select few, but that everyone should have access to equipment that helps them achieve their goals and elevates their performance. By partnering with asensei to integrate their (app)arel technology into our gear, we can now elevate every athlete’s performance, at every level, in every sport. This is the next step of that same fabric-technology innovation that we have been exploring.”

Personalized coaching is now a must-have capability for apps and fitness products as companies like Tempo and Tonal add real-time form coaching, and leaders like Peloton and Nautilus acquire form-tracking technologies for forthcoming products. It’s no surprise that leading fitness companies are adding this capability: Some 55% of customers buying fitness products have said they want coaching to help them improve.

With our (“asensei inside”) SDK, adding 3D form-capture and coaching to connected fitness products and apps can be achieved by a brand’s developers in less than an hour. 

Some of the most popular use-cases customers are seeking to implement with Connected Coaching™ powered by include:

Onboarding lessons that teach beginner to advanced techniques that will appear in workouts. Movement screens during warmups that allow adjust to programming, and recommendation of supplemental strength and mobility exercises. Accurate rep-counting of both simple and complex movement patterns. Giving real time feedback on form during practice, and observed areas for improvement post-practice.

With the VIRUS x ASENSEI partnership, Connected Fitness partners can now accelerate their time to market by co-branding (app)arel with Virus at 

Find out more at
Potential partners: [email protected] 

Media contact: [email protected]

About asensei

Founded in 2014, asensei is democratizing access to world class instruction by offering the easiest way to add technique coaching to any sport, fitness or physical therapy product. For apparel and equipment providers, connected fitness or brick and mortar facilities, asensei strengthens engagement, locks in loyalty and improves retention by turning solo practice into instructional learning, weaving connected coaching into clothing and showing customers measurable progress along their learning path. The technology platform offers everything a brand needs to bring Connected Coaching™ to their customers.

asensei: Practice. Perfected

About VIRUS International

Born in Southern California in 2010, VIRUS has used fabric-technology, storytelling, and data as a catalyst to provide our athletes with the best and innovative products to elevate their performance. VIRUS has no limits and we strive to serve every individual out there – whatever their passions may be. With our trademarked fabrics and unparalleled quality standards, VIRUS enhances performance, elevates recovery, and maximizes your performance without any compromises. Visit:

Related Content