Athletes in Action Sports Complex Hires General Manager

International sports ministry brand has hired Ryan Betscher following national talent search

(Xenia, OH) August 12, 2020 – The premier outdoor sports complex in southwestern Ohio, Athletes in Action (AIA) Sports Complex and Retreat Center, has hired Ryan Betscher as General Manager of their facility to oversee all sports operations at their Xenia headquarters. Betscher was selected in a nationwide talent search led by the complex’s management partner, Sports Facilities Management (SFM). He brings a wealth of knowledge to this role including in marketing, event management, and business development.

Prior to joining AIA, Betscher served as the Chief Operating Officer of Muñoz Agency, a sports marketing agency started by Pro Football Hall of Famer Anthony Muñoz. Their clients included the NFL, Pro Football Hall of Fame, the Cincinnati Reds and others. During his time, he executed over 100 events in NFL stadiums and practice facilities and at the last six Super Bowl Experiences. He was also able to successfully expand their business internationally to Mexico and the UK.

About this new hire, Athletes in Action’s (AIA) Executive Director of Sports TEAM, Eric Nelson shared, “Ryan joins our team as someone that is passionate about making the Gospel known through the sport platform. Over the past 10 years, as COO of the Muñoz Agency, he has helped build programs in NFL cities that have demonstrated excellence as well as growth. We are confident that Ryan is the right person to lead our AIA Campus in Ohio and provide life changing experiences to all those that play here. He is the right person for this role and can help bring transformation to the world of sport.”

Betscher added, “It is an honor to be selected as the General Manager of the Athletes in Action Sports Complex and Retreat Center. The mission is important to me and I am excited to lend my experience in sports and events to this role to continue the success of this campus and ministry. Together we will bring the best events in the region to our campus and provide excellent programming to Xenia and surrounding areas.”

AIA’s Sports Campus and Retreat Center is located in Xenia, OH, just a short hour from Cincinnati. The site houses the Athletes in Action headquarters and Sports Complex and Retreat Center (SCRC). Combined with the retreat center and challenge course, Athletes in Action is focused on building a training environment that develops transformational athletic leaders. The 250-acre outdoor complex features six synthetic turf fields ­– two long fields, three diamond fields, and one football field with a track. Other features include a 275-bed retreat center, a challenge course with high and low obstacles, and a conference center with catering.

To learn more about the AIA Sports Complex and Retreat Center, visit:


Athletes in Action is an international sports organization focused on equipping athletes and coaches to grow in relationship with Jesus and to multiply their life into others. With a presence in over 60 countries, over 200 college campuses, and over 40 professional sports teams, Athletes in Action progresses toward an ultimate goal of seeing Christ-followers on every team, in every sport, in every nation.

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