The Sports & Fitness Industry Association (SFIA) launched the 2034WARD Campaign in March 2025, a new initiative that leverages historic global events to drive growth in sports and fitness participation to build stronger and healthier communities, as we kick off this landmark decade of global sporting event.
Here is an overview of our media efforts on this groundbreaking campaign.
Podcast episodes:
Winning is Not Everything
- Part I: Todd Smith Reflects on How He Responded to Major Injury
- Part II: Todd Smith Recalls Thrill of Recruiting Call from Stanford Baseball Coach
Raising Athletes
News Story:
- Athletech News: SFIA Launches 2034WARD To Boost US Sports Participation
For more information or for questions, contact Bonnie McLaughlin at [email protected].