representing the industry
Convening research professionals in the sports & fitness industry.
The Research Committee is a member-only forum for thought leadership, enabling peer-to-peer networking and collaborative problem-solving to support the success and growth of SFIA and its members
COMMITTEE ACTIVITIES:
- Providing recommendations on general SFIA research to increase association relevance, membership recruitment and retention, and membership engagement
- Evaluating and guiding potential new research projects
- Promoting the engagement of SFIA members around research
- Identifying educational opportunities that support the association and committee members
- Serving as a resource on research-related topics and panelist/speaker for SFIA events
MEMBERS:
- Co-Chair – Josh Anderson: Senior Market Intelligence Analyst, Brooks Running
- Co-Chair – Adam Hale: Senior Manager, Research Market Data Analyst, USA Football
- Allison Hellman: Senior Director, Fan & Market Insights, Major League Soccer (MLS)
- Erin Griffin: Senior Vice President of Marketing and Communications, Riddell
- Steve Holmberg: Former Global Director, Consumer Insights; Marketplace Trends, Nike
- Scott Kennedy: Senior Director, E-commerce Analytics & Tech Capabilities, Franklin Sports
- Alex Keller: Manager, Strategy, Major League Baseball (MLB)
- Tim Poellmann: Senior Manager, Marketing Insights, Dick’s Sporting Goods
- Kate Shafir: Director, Consumer Insights & Strategy, National Football League (NFL)
- Jake Weiss: Director, Research & Insights, USTA
- Megan Wise: Senior Project Manager, Feetures
- SFIA Lead: Alex Kerman: Director, Research & Business Operations, SFIA
You must be an SFIA Member to join the Research Committee.
Research Committee Member Companies
For more information or for questions on the Research Committee, please contact committees@sfia.org.