representing the industry
Convening research professionals in the sports & fitness industry.
The Research Committee is a member-only forum for thought leadership, enabling peer-to-peer networking and collaborative problem-solving to support the success and growth of SFIA and its members
COMMITTEE ACTIVITIES:
- Providing recommendations on general SFIA research to increase association relevance, membership recruitment and retention, and membership engagement
- Evaluating and guiding potential new research projects
- Promoting the engagement of SFIA members around research
- Identifying educational opportunities that support the association and committee members
- Serving as a resource on research-related topics and panelist/speaker for SFIA events
MEMBERS:
- Co-Chair – Josh Anderson: Senior Market Intelligence Analyst, Brooks Running
- Co-Chair – Adam Hale: Senior Manager, Research Market Data Analyst, USA Football
- Allison Hellman: Senior Director, Fan & Market Insights, Major League Soccer (MLS)
- Erin Griffin: Senior Vice President of Marketing and Communications, Riddell
- Steve Holmberg: Former Global Director, Consumer Insights; Marketplace Trends, Nike
- Alex Keller: Manager, Strategy, Major League Baseball (MLB)
- Hayeon Kim: Vice President, Commercial Strategy & Planning, Unrivaled Sports
- Dwane Morgan: Chief of Staff, Business Intelligence, USA Lacrosse
- Nick Mosso: Manager, Marketing Insights, Dick’s Sporting Goods
- Kyle Ranally: Senior Director, Strategic Initiative Insights Lead, National Basketball Association (NBA)
- Jossi Schwebel: Director, Strategy & Market Intelligence, ASICS America Corporation
- Kate Shafir: Director, Consumer Insights & Strategy, National Football League (NFL)
- Jake Weiss: Director, Research & Insights, USTA
- Megan Wise: Director of Marketing, Feetures
- SFIA Lead: Alex Kerman: Director, Research & Business Operations, SFIA
You must be an SFIA Member to join the Research Committee.
Research Committee Member Companies
For more information or for questions on the Research Committee, please contact [email protected].