Every strong decision starts with strong data. The SFIA Research & Insights Lab is your partner for custom market intelligence, built exclusively for organizations shaping the future of sports and fitness.
Whether you’re expanding into new markets, validating a strategy, or trying to understand the “why” behind a trend, we bring clarity to complex questions.
Stronger decisions start here.
What We Offer
Custom Data Solutions
When you need deeper cuts of SFIA’s industry-leading participation data, we build customized tables, trendlines, and segment views tailored to your exact question. Ideal for strategy teams, product teams, and analysts looking for precise market signals.
Custom Research Reports
Have a question the industry hasn’t answered yet? Work with us to design a research study from the ground up. We launch the study, analyze the data, and create a polished report you can use internally — or co-publish with SFIA.
Private Data Intelligence
Confidential, decision-ready insights built exclusively for your organization. These reports are developed exclusively for your business to help you evaluate new markets, opportunities, or investment theses.
Our Process
A collaborative approach designed to give you absolute clarity and meet your custom research needs.
1. Discovery
We work closely with your team to understand your goals, decision context, and the business problems you’re trying to solve.
2. Survey Design + Input
We develop a research instrument tailored to your needs, with opportunities for stakeholder review and refinement.
3. Data Collection & Analysis
We oversee the data collection process and conduct in-depth analysis using industry-standard methodologies.
4. Designed Deliverables
Receive a polished report in the format you prefer: PowerPoint, PDF, or a data pack for internal teams.
5. Expert Presentation
Our research team walks your organization through the findings, answers questions, and provides context grounded in SFIA’s deep expertise.
6. Follow-Up & Refinement
Need more clarity or additional cuts of the data? We offer follow-up support to ensure you get the answers you need.
Why Partner with SFIA
Unmatched Industry Expertise
We specialize in sports and fitness, especially participation data. No one else brings this depth of knowledge, historical context, and category fluency.
Your Teammate in Research
Every engagement is high-touch. We collaborate, communicate, and deliver with the attention your strategy deserves.
Customized to Meet Your Goals
We build focused research engagements that prioritize impact and efficiency, delivering high-quality insights tailored to your organization’s scale and goals.
WhoM We Work With
- Sporting goods manufacturers
- Fitness and wellness brands
- Team sports and youth sports organizations
- Professional and youth sports leagues
- Financial firms evaluating new investments
- Retailers and ecommerce platforms
- Companies exploring new markets or categories
Challenges We Help Solve
- “We need to understand a new market before entering it.”
- “We see participation growing. Why is it happening?”
- “Our brand awareness is unclear. We need a baseline.”
- “We’re evaluating an acquisition and need reliable data.”
- “We need intelligence we can’t find in published reports.”
If you’re making decisions about the future of sport and fitness, we can help you make them with confidence.
Examples of our work
Industry Sentiment & Stakeholder Research
Capturing perspectives from manufacturers, retailers, leagues, and other stakeholders to inform strategic planning.
Participation Crossover & Correlation Analysis
Examining how athletes engage across multiple sports and activities to identify shared audiences and growth patterns.
Consumer Insights & Perception Research
Exploring motivations, barriers, sentiment, and evolving behaviors across demographics.
Participation Growth Driver Studies
Analyzing the “why” behind participation increases or declines in specific categories.
Market Entry & Expansion Strategy Research
Evaluating new categories, geographies, or audience segments before investing.
Brand Awareness & Baseline Studies
Establishing benchmarks for recognition, perception, and market presence.
Start Your Project
Whether you need a custom dataset, a new research study, or private market intelligence, the SFIA Research & Insights Lab is here to help.